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Mike Cronin
  • Male
  • Worcester, MA
  • United States
  • HomeNet Automotive
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ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
HomeNet Automotive
Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Solution Provider
REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
http://www.homenetauto.com/
OPTIONAL: Email Listing for ADM Members interested in doing business:
team_performance@hotmail.com
REQUIRED: Your Business Phone Number for Members:
508-769-1851
OPTIONAL: Your Mobile Phone Number for ADM members:
508-769-1851
If affiliated with a Dealer or OEM, please check franchise you are associated with:
-Acura..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ferrari..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Isuzu..., -Jaguar..., -Jeep..., -Kia..., -Lamborghini..., -Land Rover..., -Lexus..., -Lincoln..., -Lotus..., -Maserati..., -Maybach..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Rolls-Royce..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo..., Buick, Cadillac, Chevrolet, GMC, Pontiac
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
I have been in the automobile business for 34 years. I have worked in the Reconditioning Department, Auto Body Shop, Sales, Sales Manager, General Manager and as a BDC Director. I attended my first Tom Stuker seminar in 1986, in addition to Stuker and Associates I have also trained with The Joe Verde Group, Mike Overy, Tom O'Connor, Tony Robbins, Brian Tracy and have attended several third party vendor seminars through the years. I am an avid reader of Digital Dealer, Auto Success, and many others. I look forward to taking part and learning from this community.
Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
http://choosediamond.com
Enter URL of OEM site you recommend (example; www.FLMDigital.com):
http://www.bzresults.com
Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):
http://www.cadillacforums.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):
http://www.autotrader.com
Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):
http://www.twitter.com/ralphpaglia
Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
http://autochannel.com
Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
http://youtube.com
Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
AutoUSA, Cars.com NewLeadsPlus, OTHERS
Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
Reynolds ERA
Select all Vehicle Inventory Management Solutions You Have Used:
HomeNet
"I want to be the first person there and the last person to leave, Success is a commitment and the strentgh to drive through that commitment when it gets hard"

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Mike Cronin

AUTOMOTIVE BDC/INTERNET SALES DIRECTOR SEEKING EMPLOYMENT

Mike Cronin
email: team_performance@hotmail.com

AUTOMOTIVE BDC/INTERNET SALES DIRECTOR

Extremely well versed in building and managing an automotive BDC/Internet Department for both single or multi point stores. I have a vast knowledge in how to successfully train staff to handle both Internet leads/incoming sales calls/out bound sales calls/out bound unsold traffic calls/service drive calls and CSI calls.

In addition to building and successfully managing the day to day operations of a BDC/Int… Continue

Posted on October 20, 2009 at 7:36pm —

Comment Wall (8 comments)

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At 7:30pm on October 20, 2009, Mike Cronin said…
Mike Cronin
Extremely well versed in building and managing an automotive BDC/Internet Department for both single or multi point stores. I have a vast knowledge in how to successfully train staff to handle both Internet leads/incoming sales calls/out bound sales calls/out bound unsold traffic calls/service drive calls and CSI calls.

In addition to building and successfully managing the day to day operations of a BDC/Internet Department. I am very knowledgeable in managing the day to day needs of a Website in order to maximize its potential in the Digital Marketing arena through the study of Website Analytics to include, SEM (search engine marketing)/SEO (search engine optimization) /VSEO (video search engine optimization) social networking and marketing/pricing of vehicles both new and pre-owned to maximize online success.
Experienced in marketing, public relations, partnership building and product management.

Demonstrated success record in:
 Building from the ground up successful BDC/Internet Departments.
 SEM/SEO/VSEM.
 Social Networking and Marketing.
 eBay/Craigs List
 Training and motivating staff to peak performance levels.


CORE COMPETENCIES
• Ad Campaign Management • Multi-media Marketing • Social Network/Marketing
• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting
• Prospecting/ Client Cultivation/Client Retention • Direct eBlast Marketing • Fleet Sales



References and work history available upon request.
At 1:50pm on April 14, 2009, Samone Kopca said…
Hi Mike,

We are doing well with Autotrader.com. We are closing at 17% up to 26%. I am in the process of looking for another new car internet lead provider. We just cancelled with Dealix. Do you have a lead provider that you recommend? Thanks!
At 11:16am on April 11, 2009, Charles Sectish said…
How's your Saturday going Mikey?
At 12:00pm on February 20, 2009, Jean Ouellette said…
Thanks for the kind words Mike! Your generosity never ceases to amaze me.
At 10:10am on February 10, 2009, izmo cars-NOT said…
LOL! Trust me--I have a b'day month! ;-)
At 9:50am on February 10, 2009, izmo cars-NOT said…
Awwww Thanx Mike!
At 3:21pm on February 1, 2009, Ralph Paglia said…
Mike,

It is great to see you have joined ADM... I am in my home office in Gilbert, AZ getting ready for my trip to Detroit tomorrow and wanted to check in on the happenings at ADM. This is a great distraction from the writer's block that just hit me while working on a car company proposal... And, I already checked in online for my SWA boarding pass (A16 Yes!)...

On behalf of both myself, and the rest of the 1,900+ (soon to be over 2,000) member ADM family, welcome to our online community, best practices exchange, car guy (unisex) debate club and file sharing repository... We are very happy to see you have joined our community of automotive Internet sales and marketing professionals.

Please take a moment to share some more information about yourself and your professional role. More information website links, some photos, videos and maybe a few blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. We are paying extra hosting fees for additional server storage capacity and any valuable content you upload to make use of it is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled if you upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your member profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of 2008, I can promise that you'll get more out of ADM when members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,945 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

We get an amazing amount of grass roots support from all levels within the auto industry... Makes the aggravation of flying around the country with a guy sitting next to me sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. You can also upload your Outlook Contacts list or import your web based email lists to invite new members who will be connected to your profile. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369


Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
At 12:36am on January 29, 2009, Tom O'Connor said…
Ok amigo, I joined!
 
 
 

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