Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
Michia Rohrssen
  • San Francisco, CA
  • United States
  • Prodigy Software
Share on Facebook
Share
  • ADM Blog Posts (9)
  • ADM Discussions
  • ADM Events
  • Groups
  • Automotive Marketing Community Photos
  • Photo Albums
  • Automotive Digital Marketing Videos

Gifts Received from ADM Members

ADM Gift

Michia Rohrssen has not received a gift from an ADM Member

Give a Gift

 

Michia Rohrssen's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Michia Rohrssen posted a blog post

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies. According to the study, 83% of…See More
Aug 6
Michia Rohrssen's blog post was featured

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back end. With…See More
Jul 24
Michia Rohrssen posted a blog post

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back end. With…See More
Jul 18
Michia Rohrssen posted a blog post

Prodigy Expands into New San Francisco Offices

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition of several large…See More
Jul 15
Michia Rohrssen's blog post was featured

Can Amazon Reinvent the Traditional Store?

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…See More
May 18
Michia Rohrssen posted a blog post

Can Amazon Reinvent the Traditional Store?

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…See More
May 15
Michia Rohrssen posted a blog post

Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and information…See More
Apr 25
Michia Rohrssen posted a blog post

Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers

SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in Spanish, enabling customers to research and shop online on the auto dealer’s site in their native language with proper syntax and grammar, resulting in increased leads and sales from this…See More
Apr 23
Michia Rohrssen posted a blog post

Why Tesla Missed the Boat

If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than expected, missed…See More
Apr 17
Michia Rohrssen's blog post was featured

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital retail can do all of those things and more. But there’s another truth most vendors…See More
Apr 11
Michia Rohrssen posted a blog post

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital retail can do all of those things and more. But there’s another truth most vendors…See More
Apr 8
sara callahan liked Michia Rohrssen's blog post Digital Retailing: Don’t Forget About the Dealership!
Mar 14
Michia Rohrssen posted a blog post

Digital Retailing: Don’t Forget About the Dealership!

Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish. Dealerships should certainly offer such an experience.…See More
Mar 14

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Prodigy Software
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional
Your Business Phone Number (country code - number)
18005359479
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://getprodigy.com/

Michia Rohrssen's ADM Blog

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

Posted on August 6, 2019 at 7:31am 0 Comments

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.

 

According…

Continue

Digital Retailing: Let’s Talk About F&I

Posted on July 18, 2019 at 7:22am 0 Comments

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

Continue

Prodigy Expands into New San Francisco Offices

Posted on July 15, 2019 at 7:35am 0 Comments

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition…

Continue

Can Amazon Reinvent the Traditional Store?

Posted on May 15, 2019 at 7:23am 0 Comments

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…

Continue

Comment Wall

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

  • No comments yet!
 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service