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Michia Rohrssen
  • San Francisco, CA
  • United States
  • Prodigy Software
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Prodigy Software
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional
Your Business Phone Number (country code - number)
18005359479
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://getprodigy.com/

Michia Rohrssen's ADM Blog

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

Posted on August 6, 2019 at 7:31am 0 Comments

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.

 

According…

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Digital Retailing: Let’s Talk About F&I

Posted on July 18, 2019 at 7:22am 0 Comments

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

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Prodigy Expands into New San Francisco Offices

Posted on July 15, 2019 at 7:35am 0 Comments

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition…

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Can Amazon Reinvent the Traditional Store?

Posted on May 15, 2019 at 7:23am 0 Comments

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…

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