Automotive Digital Marketing

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Michael Thomas
  • Ferndale, MI
  • United States
  • Search Optics
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Search Optics
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Marketing Services Provider, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I work with auto dealers around the globe, helping them maximize their digital marketing budgets and optimize their websites. I'm an expert in automotive marketing and advertising strategy. I also have extensive technology knowledge and experience when it comes to digital marketing and analytics.
"What will YOU contribute to the ADM Community?"
I frequently write articles and posts about automotive trends, based entirely on data analysis and extensive research. I will contribute in-depth analysis of auto dealer data from around the globe, as well as solid recommendations for dealers, based on that data.
INTERNET LEAD Suppliers You are using now, or in the past
Autobytel, Jumpstart
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Michael Thomas's ADM Blog

How Auto Dealers Spend Their Digital Marketing Budgets

Posted on July 19, 2016 at 8:33am 0 Comments

After spending the past couple of years working directly with auto dealerships around the globe, I can confidently say that auto dealers are not spending their…


Marketing to Millennials in Automotive

Posted on July 12, 2016 at 2:00pm 0 Comments

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 18 and 35 millennials (up to this point in 2016), for those of you looking…


Mobile Web Growth in the Auto Industry

Posted on July 5, 2016 at 12:30pm 0 Comments

I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years.

Most people saying that in the past few years have been wrong, and right at the same time.…


Measuring ROI of Digital Marketing in Automotive

Posted on June 27, 2016 at 8:00am 0 Comments

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.…


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