Automotive Digital Marketing

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Influencer
Michael Stafford
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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3
Select All franchises/brands you are associated with
5-Buick, 7-Chevrolet, 8-Chrysler, 9-Dodge, 13-Ford, 14-GMC, 17-Infiniti, 20-Jeep, 21-Kia, 29-Mazda, 33-Nissan, 40-Subaru, 43-Toyota, 44-OEM Certified Used Vehicles
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, CUDL Autosmart, InvoiceDealers.com, NewCars.com
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP
Used Car Inventory Management Solutions You Have Used
AAX, vAuto, vinSolutions

Michael Stafford's ADM Blog

Know Your Third Party Providers

Posted on May 1, 2013 at 6:35pm 2 Comments

With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…

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Has The Pendulum Swung Too Far The Other Way?

Posted on May 1, 2013 at 6:30pm 12 Comments

For years the problem with the Internet world was lack of follow up on the dealer side and nothing from outside of the dealer from the manufacturer or the lead provider.

Sure there are still a lot of dealerships nationally who follow up for 7 or less…

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At 12:10pm on November 23, 2016, Nate Wiener said…

Just wondering - which Lexus dealership are you with?

At 2:15am on June 10, 2013,
Influencer
Stella Kwale
said…

Good Day,

How is everything with you, I picked interest on you after going
through your short profile and deemed it necessary to write you
immediately. I have something very vital to disclose to you, but I
found it difficult to express myself here, since it's a public
site.Could you please get back to me on:( mrsstellakwale@gmail.com )
for the full details.

Have a nice day

Thanks God bless.

Mrs Stella.

 
 
 

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