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Michael McPherson
  • Male
  • South Portland, ME
  • United States
  • Berlin City Honda of Portland
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Michael McPherson's ADM Friends

  • Rob Fontano
  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

Michael McPherson liked Ralph Paglia's video
Dec 26, 2012

Michael McPherson commented on J.D. Rucker's blog post Social Media Reputation: Making Social Media the Business Hub
"Is Social use a knowing thing? Are dealers hesitant to become part of this new digital space due to limited understanding? I would ask if a new form of advertising emerged today called newspaper would anyone us it? The local newspaper is tough to…"
Dec 6, 2012

Michael McPherson commented on Brian Pasch's blog post Google+ Local Reviews Gone Missing - An Update
"Thanks Brian for being a great advocate for us in the car business. Continue to push forward."
Aug 22, 2012

Michael McPherson commented on Michael Cirillo's blog post How Important Is Price Really?
"This is great stuff. I never really understood fighting over price.  Someone will always have a lower price. If price is it, Walmart would have put everyone out of business a long time ago.  It's the other items that lead a consumer…"
Jul 16, 2012

Michael McPherson commented on Richard J Bustillo's video

Richard Bustillo on Reputation Management - Automotive Management Minute

"Delete Comment Bravo! This kind of culture can be your competative advantage. It's what makes your dealership so special, PEOPLE. When your good, it's easy. It's when you stumble and the action taken that seperates you from all…"
May 3, 2012

Michael McPherson commented on Ralph Paglia's blog post What NOT To Do If You Want More "Likes" On Your Dealership's Facebook Page
"It's not the car stupid. Ha, Ha. Great stuff. Made my Friday the 13th. Lol."
Apr 13, 2012

Rob Fontano and Michael McPherson are now friends
Apr 6, 2012

Michael McPherson commented on Rob Fontano's blog post The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!
"  Rob, really enjoy the insight you have. If it was only price you might as well take orders via a drive up window. As Ed said, what is the price, invoice? I think many would say yes. I disagree. I see it many times that’s where…"
Apr 5, 2012

Michael McPherson and Ralph Paglia are now friends
Apr 2, 2012

Michael McPherson commented on Rob Fontano's blog post The Digital Dealer pt. 1 – “First Things First”
"  Great conversation!! The customer consumes massive amounts of digital information. I know what our conversion rate is from my website to purchase. Customers have been to a website. Our customers are online, Facebook, Google+, Pinterest, all…"
Mar 30, 2012

Michael McPherson liked Richard J Bustillo's video
Mar 30, 2012

Michael McPherson is now a member of Automotive Digital Marketing
Mar 30, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Berlin City Honda of Portland
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
15-Honda, 33-Nissan
"What will YOU contribute to the ADM Community?"
I am the Director of Customer Relations at Berlin City Auto Group for the Honda and Nissan stores. Utilizes my considerable sales and service has allowed me to connect with every customer in a genuine manner. I attempt to understand exactly what a customer expects from us by speaking to customers in our service drive and on the sales floor each day. I also oversee a manage many of our social media platforms, Facebook, LinkedIn, Google+ and Pinterest.
Before embarking on a career in the automotive industry, I had a 20 year career in radio as a DJ and Sales Manager. I am a United States Army veteran. I relish the Maine coast and the region's small-town feel. Taking advantage of the scenic highways that stretch across New England you will find me on warm summer days driving my Victory motorcycle.
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Used Car Inventory Management Solutions You Have Used

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