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How can I convert my new vehicle leads to appointments if my pricing is not competitive?

Started this ADM discussion. Last reply by Larry Bruce May 1, 2010. 12 Replies

I need some help please. I have a new car manager that refuses to be competitive in a tough Atlanta market. How can I get these customers in without using price?thanks,mikeContinue

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Larry Bruce replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"I'm a little late to this party but I'll chime in anyway. Bottom line people look for a car first then a dealership. Price will get you a seat at the table but it won't get you the sale. With that said, use time as your ally…"
May 1, 2010
Mikhail Melomed replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"This is the right statement Big E."
Apr 5, 2010
Eddie Coleman replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"(please take this with a grain of salt) Eddie Rule Number One: Look for a cure not a treatment… Reasons to buy, if I could ya would ya wouldn't ya agree now come on ya said ya would now why don't ya, we got these, them, this that…"
Apr 4, 2010
Eddie Coleman replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"Forget your pricing... That's a jack... You can drag these people in by the wheel barrel loads with a landline and a rotary phone in a toll booth located on a country road... Oh Brother.... E"
Mar 29, 2010
Ron Morrison replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"Another option to communicate a VALUE differentiation is to use something more powerful then price comparisons: "Word-of-Mouth" from existing customers! Follow me on this for a moment. Your lead/customer has found your price online, which…"
Mar 29, 2010
Michael Cotter replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"We currently use Matt's system of pricing on our website. We go a little further and discount to invoice minus rebates on our site. I still lose deals by sometimes up to $1500 because every competitor (not every dealer, but true competitor) is…"
Mar 25, 2010
Philip Zelinger replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"Ooops, I agree with David about the "Final Price" thing. I thought that Matt and VinSolutions was perfect so I missed that little detail but other than that ---- listen to Matt!"
Mar 23, 2010
David T. Gould replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"Might I suggest not using "Final Price"... my only "Final Price" is when their nose to nose, in the store, on a specific vehicle... Up to that point I'm always working for them to reach the best "Final Price". Good…"
Mar 22, 2010
Philip Zelinger replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"As always, Matt has provided a real world example of a possible solution short of changing jobs so, I agree -- listen to him!"
Mar 21, 2010
Philip Zelinger replied to Michael Cotter's discussion How can I convert my new vehicle leads to appointments if my pricing is not competitive?
"You can't. Next question! Understand that conventional conversion tools require an online shopper to visit your site vs. others with an expectation that they will get the best deal possible and unfortunately price is often the first filter…"
Mar 19, 2010
Michael Cotter posted a discussion

How can I convert my new vehicle leads to appointments if my pricing is not competitive?

I need some help please. I have a new car manager that refuses to be competitive in a tough Atlanta market. How can I get these customers in without using price?thanks,mikeSee More
Mar 19, 2010
Michael Cotter replied to Ralph Paglia's discussion Search Engine Marketing Conquest Advertising; Unethical Business Practice or Dealership Gorilla Marketing?
"You all have great feedback on this issue. My dealership actively searches for the domain names of our competitors. Our ultimate goal is try and grab that lead and additional market share. We have tried a simple re-direct to our website with little…"
Jan 15, 2010
Michael Cotter and Ralph Paglia are now friends
Jan 15, 2010
Michael Cotter replied to Terrence Gordon's discussion Are you Chatty, Kathy?
"I am currently shopping for a company to use for my dealership chat. Any suggestions on who is the best and how much should I be spending? They seem to range from $199-$699 per month. thanks"
Jan 14, 2010
Michael Cotter is now a member of Automotive Digital Marketing ProCom
Jan 14, 2010

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REQUIRED: Name of Your Dealership, Business or Organization:
Cherokee CDJ
Location
Canton, GA
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Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3
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