Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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You’re asking all of the right questions… – How can I leverage social media to build relationships? – What social networks should I focus on? – What should I be saying on social media to achieve expert status? Almost every day I hear questions just like this from car...
The post How to Build Relationships to Sell Cars Using Social Media (Bonus Strategy Included) appeared first on FlexDealer Solutions Ltd.
Wait a minute. Do you mean to tell me that there is such a thing as a “wrong customer”? Why yes, yes there is. In fact, that’s the whole idea behind marketing in the first place. To attract the RIGHT customers and REPEL the wrong ones. Let me explain. About...
The post [CASE STUDY] Zulily.com, Sketchers and a BIG Fat Lie About Online Automotive Marketing appeared first on FlexDealer Solutions Ltd.
I was recently asked to audit a dealership’s analytics and come up with suggestions for site improvements. At first glance, I was completely thrown off by how much traffic this dealer was getting. Almost 50,000 sessions per month represented by 42,000 visitors! At-a-glance, these huge numbers seem appealing. As...
The post How to Get Better Results and Pay Less with Your Automotive Pay-Per-Click Advertising appeared first on FlexDealer Solutions Ltd.
A few months ago, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) set out to create a free helpful resource for our fellow automotive professionals in the form of a podcast.
We've been so fortunate to sit down with heavy-hitters in and out of the car business. Grant Cardone,…Continue
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…Continue
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.