Automotive Digital Marketing

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  • Male
  • Irvine Ca
  • United States
  • San Diego, California: Bob Baker…
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Michael's ADM Friends

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  • Peter Duffy
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  • Bob Dziewulski
  • Bill Goodfriend
  • Gina Reuscher
  • Eliana Raggio
  • Tony Balony
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  • J.D. Power and Associates
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Michael's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Michael commented on Anne Fleming's blog post Millennial Women and Your Market Share
"Great! digital editorial update on Millennial Moms with very insightful informative metrics... Can i assume these are Mom's that are home all day, 'working'?"
Oct 10, 2017
Michael liked Lizzie Weakley's blog post Understanding the Evolution of Automotive Technology and its Impact on Consumers
Jul 21, 2016
Michael commented on Lizzie Weakley's blog post Understanding the Evolution of Automotive Technology and its Impact on Consumers
"With the current electronic platforms of most of these cars today, independents will be challenged to maintain their 80% market share of automotive repairs outside OEM warranty. Nice concise editorial Lizzie. Never would have guessed 1929 anti lock…"
Jul 21, 2016
Michael commented on sara callahan's blog post The 5 Top Social Media Errors to Avoid
"Great Fundamental guideline share. Thank you"
Jun 26, 2016
Michael commented on Tony Orlando's blog post Compliance in Marketing: What You Need to Know
"The FTC guidelines for Social Media are yes, very analogous in disclosure requirements to print radio and TV as recent past. Easy Easy. Thanks Tony for this share. "
Jun 6, 2016
Michael commented on Ralph Paglia's blog post Hyundai CEO Tells Dealers To Get With The Times
"Great concise editorial of what has been shared by other writer for several years and now, reality is the Millennium generations far exceeds the Baby Boomer gen. Great point re Dealers capturing more customer pay service from their independents as…"
Jun 1, 2016
Michael liked Ralph Paglia's blog post Hyundai CEO Tells Dealers To Get With The Times
Jun 1, 2016
Michael commented on Joe Orr's blog post Pondering Home Deliveries and Test Drives?
"Spot on again Joe. Amazing the retentive practices that still prevail in the mindset of many General managers. Risks at hand, of course. More sales, so likely"
Apr 12, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
San Diego, California: Bob Baker Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
ADM is a Professional Network, describe: "Why should anyone do business with you?"
See my profile on linkedin under Michael V Baker in Irvine Ca
Professional in the Automotive Retail Arena for over 25 years in multiple capacities of expertise.
"What will YOU contribute to the ADM Community?"
30+ years in Dealership operations hands on in Fixed & Variable Ops serving in multiple capacities through 20's. Opened most of our Family's Group Franchises. EVP of stores as simulcast GM for one at a time. Pioneer in the applied digital realm. Numerous OEM highest possible achieved Awards and Trips achieving record levels of Absorption and Customer Satisfaction Achievement with in house teams and GMs
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
http://Google Video
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, Reply,, CUDL Autosmart, DealerLink, eLeads
Used Car Inventory Management Solutions You Have Used
AAX, vinSolutions, eCarList

Michael's ADM Blog

Carfax and Transparency

Posted on November 2, 2012 at 4:08pm 0 Comments

Jim and all,

The day of transparency in our automotive realm will sustain. Yes, the transparency of information should be accurate for all consumers. Does anyone know if CARFAX has a Dealer Advisory Board that is place and pursue adherence to recommendations/concerns...?

Comment Wall (2 comments)

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At 8:24am on July 29, 2009,
Maria Espinoza
Hi Michael! wanted to let you know:
Dealer e Process is now offering a FREE TRIAL on PROACTIVE LIVECHAT
Call me 630-748-3390 for details
check it out:
At 8:35pm on February 10, 2009, Todd Mathews said…
Hello Michael,
My name is Todd Mathews and I am the director of sales for Widestorm. I would like to introduce you to the new way of buying and selling cars in the 21 first century, we call it; the industry’s first online negotiation system. We launched the system in and we are seeing some awesome RESULTS and the customers are blown away with the experience. Let me know if you would be interested in learning more.


Todd Mathews
National Sales Director
Office: 830-963-1113
Fax: 210-579-1241

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