Automotive Digital Marketing Professional Community

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  • Male
  • San Diego Ca
  • United States
  • San Diego, California: Bob Baker…
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Michael's ADM Friends

  • Crystal Brown
  • Peter Duffy
  • Julia Spivak
  • Bob Dziewulski
  • Bill Goodfriend
  • Gina Reuscher
  • Eliana Raggio
  • Brendan M. Shea
  • Robyn DaLuz
  • Mike Marini
  • J.D. Power and Associates
  • Penny Vettel
  • Anirban Das
  • Julie Shipp
  • Katie Jackson-Richter

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Michael's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Michael commented on Rebecca Ward's video

A Guide to Google’s Tag Manager

"Great tool update provided by Google. Once again, G bringing very useful tools to gain more ROI from the internet, as shared by Ralph."
Michael commented on Richard Holland's blog post Tesla Demonstrates How OEMs Could Cut Into Service Revenue
"@Richard-Great insight and share. Thank You. Having watched passionately the evolution of the internet/digital realm to reach remotely via satellite for..., no suprise. And likely will continue from the OEMs in outreach to car owners for some…"
Jan 18
Michael commented on Richard Holland's blog post The Future Is Now: Google Enters Fixed Ops
"Great responses by Alexander and Ralph. And yes, Ralph, Dealers still ignore the fact that the service department gross profit significant dollars and retains so many more as a % of Gross Profit. My developing Dealer experience had the fortune of…"
Nov 8, 2013
Penny Vettel and Michael are now friends
Jun 3, 2013
Michael commented on Ralph Paglia's blog post Auto Dealer Monthly Magazine Sold to Bobit Business Media; Becomes Used Car University, LLC
"Yes, this publication and hopefully will continue great editorial content as personally been reading cover to cover for about a decade. Congrats Greg and staff for the recognition."
Dec 28, 2012
Michael commented on Ralph Paglia's video

Dominion Dealer Solutions DMS Announcement

"Great advancement Robert. As other fast moving aquisitional roll ups. Stay current in each sector's tool for us Dealers..."
Dec 3, 2012
Michael commented on Ralph Paglia's blog post Founder Reinvents Himself After Almost Killing His Company
"Oh yes, with the endorsement of the affinity partners comes significant credibility in influence and credibility."
Nov 26, 2012
Michael commented on Ralph Paglia's blog post Founder Reinvents Himself After Almost Killing His Company
"As a constructive suggestion to, legally, one cannot post on the internet or any other advertisement, 'BEST PRICE'. Suggest that Kevin derives an alternative venacular. On a side note, the affinity partners that Truecar has…"
Nov 26, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
San Diego, California: Bob Baker Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Marketing Professional - Tier 1, Consultant, Technology Professional, Dealership Solution Provider, Car Salesman Groupie
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
39-Smart, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
See my profile on linkedin and/or
Professional in the Automotive Retail Arena for over 25 years in multiple capacities of expertise.
What will YOU contribute to the ADM Community?
30+ years in Dealership operations from fixed to variable in Positions. Opened most of the Groups franchises. Currently the EVP of stores with a passion toword Internet appllicational tools, as our customers are gaining most of their information and choices via this medium of marketing.
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
http://Google Video
Reynolds Web Solutions, The Cobalt Group,,, Gumiyo, Clickmotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, iMotors, Reply,, CUDL Autosmart, DealerLink
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, eCarList

Michael's ADM Blog

Carfax and Transparency

Posted on November 2, 2012 at 4:08pm 0 Comments

Jim and all,

The day of transparency in our automotive realm will sustain. Yes, the transparency of information should be accurate for all consumers. Does anyone know if CARFAX has a Dealer Advisory Board that is place and pursue adherence to recommendations/concerns...?

Comment Wall (2 comments)

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At 8:24am on July 29, 2009, Maria Espinoza said…
Hi Michael! wanted to let you know:
Dealer e Process is now offering a FREE TRIAL on PROACTIVE LIVECHAT
Call me 630-748-3390 for details
check it out:
At 8:35pm on February 10, 2009, Todd Mathews said…
Hello Michael,
My name is Todd Mathews and I am the director of sales for Widestorm. I would like to introduce you to the new way of buying and selling cars in the 21 first century, we call it; the industry’s first online negotiation system. We launched the system in and we are seeing some awesome RESULTS and the customers are blown away with the experience. Let me know if you would be interested in learning more.


Todd Mathews
National Sales Director
Office: 830-963-1113
Fax: 210-579-1241

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