Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Melissa Terzi has not received a gift from an ADM Member
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways;
Convincing people to take action by offering them something free does work. But why?
It really comes down to human beings and the mental triggers that create response. People love novelty. The concept of something new releases dopamine in our brains, and the possibility of pleasure is what encourages…Continue