Automotive Digital Marketing

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Melanie Allgood Hygema
  • AutoTrader.com
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Vendor
Melanie Allgood Hygema is attending Ed Brooks's event
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Pixel Management Webinar Presented by Dale Pollak - No charge at Online Webinar

August 23, 2010 from 11am to 12pm
The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.Title: Pixel Management Presented by Dale PollakDate: Monday, August 23, 2010Time: 11:00 AM – 12:00 PM…See More
Aug 16, 2010

Vendor
Melanie Allgood Hygema is now a member of Automotive Digital Marketing
Nov 11, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
AutoTrader.com
Location
Atlanta, GA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
404-568-8282
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autotrader.com
YOUR Email address for business contacts
melanie.allgood@autotrader.com
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Our mission at AutoTrader.com is to be your ultimate online solution for selling new, certified and used cars.
"What will YOU contribute to the ADM Community?"
I have an extensive background in online advertising that includes buying and planning online media for companies that included Intercontinental Hotels Group, Georgia Pacific and P&G. Currently working at AutoTrader.com in the Product Strategy group working on new products.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.autotrader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.autoblog.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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