Everyone who does anything with digital marketing knows that Google constantly changes and massages its algorithm to improve local results. In just the last 12 months, Google has come out with 3 major updates (Panda, Venice and Penguin). While many dealerships have been left scrambling and confused in the wake of these changes, Google’s updates have also created great opportunities for those dealers with a strong and diverse online marketing strategy, since most of the changes are targeted at…See More
A New Year means a slew of new possibilities and a promise of something better than last year. If you are ready to make 2013 the year you become the superstar of your dealership, then Jennifer Suzuki will show you how!With the goal of profitability in mind, this fast-paced 1 hour webinar is perfect for all Sales Consultants and BDC Representatives and will highlight: * Goal Setting – learn how to map out consistent 20+ cars a month * Time Management – take away a model that will help you focus…See More
What you see as a simple communication to a customer about an upcoming holiday sale might actually be a hidden class action lawsuit. Are you prepared to pay? As a business it is your responsibility to know and abide by the state and federal law, including advertising law, and to work with your marketing vendors to help ensure compliant communications.In 2012 alone, businesses settled nearly $100 million in claims under the Telephone Consumer Protection Act, effectively transferring precious…See More
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