Other retailers aren't nearly as transparent as auto sales. I have no idea what it costs Apple to build an iPad or what the individual retail outlets pay to Apple's corporate operations for each unit, other than the amount…"
"To gain my trust, I'd have to see that TrueCar is doing something to hold subscribing dealers to their promises. My market has several subscribing dealers quoting prices that include multiple conditional rebates--in one case, military,…"
"Once TrueCar is as transparent about themselves as they are with the proprietary information they have obtained from somewhere (DMS of their subscribers?) and is willing to enforce their own rules, then a rational decision can be made about signing…"
"There are dealers in our market that are using TrueCar in questionable ways similar to what the state of Colorado objects to; I hope that this will get them out of our state, or at least cause TrueCar to both revise their methods and actually…"
Dec 20, 2011
Matthew Swenson is now a member of Automotive Digital Marketing Professional Community
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