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Matthew O'Such
  • Male
  • Point Pleasant Beach, NJ
  • United States
  • PCG Digital Marketing
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  • ADM Blog Posts (5)
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Matthew O'Such's ADM Friends

  • Cody Flynn
  • Andrew Myers
  • Steve Davern
  • Adam Thrasher
  • Stan Sher
  • Andrew J Talcott
  • Ananth Godavari
  • Glenn Pasch
  • C Agner
  • Mike Fitzpatrick
  • Elvis Arias
  • Ric McCoy
  • Brian Pasch
  • Todd Smith
  • Tom Raines

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Matthew O'Such's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Matthew O'Such commented on Ralph Paglia's blog post SEO News: Search Engine Conference Recap by Debbie Miller
"*Edited - Sorry I called you Ralph, David!* I agree David. Its also hard to find a website platform that follows all the SEO best practices as well, not just in practice, but in ability to implement all the newest SEO features. Dealers will continue…"
Mar 24
Peter Saydak commented on Matthew O'Such's blog post Keywords Disappear from Reports - What is YOUR SEO going to report with?
"If anyone's looking for an awesome and free tool to track your search engine rankings check out Serp Fox at http://serpfox.com/. It'll let you track up to 10 keywords for free (after that you need to pay like $10 a month or something)."
Jan 22
Matthew O'Such posted a blog post

Keywords Disappear from Reports - What is YOUR SEO going to report with?

Announcing the launch of the most advanced SEO reporting for Auto Dealer - Demo it first at NADA with PCG at Booth 7218Back in November 2013, the digital world was flipped upside down when Google made a change to the way it shares data with your web stats service. Organic search traffic was one of the big providers of visitor data to dealership websites, but when the switch was made, the keyword “(not provided)” quickly became your most common visitor metric.In a universe where big data has…See More
Jan 21
Matthew O'Such commented on Timothy Martell's blog post Old VS New SEO
"Holy Infographic Wikimotive-Man! Interesting piece, thanks for sharing."
Nov 7, 2013
Dennis Yu commented on Matthew O'Such's blog post A Lack of Analytics Integration in the Automotive Industry
"Matthew-- thanks. Wildfire has some decent analytics especially with tying in Google Analytics. Also very nice that Google Tag Manager is integrated. Doesn't solve the attribution issue that has hampered us the last few years on Facebook,…"
Nov 6, 2013
Matthew O'Such commented on Matthew O'Such's blog post A Lack of Analytics Integration in the Automotive Industry
"Dennis, we've actually been able to tie in Google Analytics and Facebook metrics with our SocialFire services for dealers (using Google Wildfire)! The metrics of the campaigns actually show up in GA!"
Nov 5, 2013
Dennis Yu commented on Matthew O'Such's blog post A Lack of Analytics Integration in the Automotive Industry
"Matthew-- respectful disagreement is a good thing! We've not been able to tie Facebook-reported conversion pixels and general engagement data to Google's funnel conversions, social, or attribution.  This is for hundreds of e-commerce…"
Nov 5, 2013
Matthew O'Such commented on J.D. Rucker's blog post The Three Numbers to Watch on Facebook Posts
"I respectfully disagree with Dennis' thoughts on Google Analytics (or other services) not being able to properly track dealership metrics and put the responsibility on the automotive industry's slow adoption to the functionality GA can…"
Nov 5, 2013
Matthew O'Such posted a blog post

A Lack of Analytics Integration in the Automotive Industry

[Originally a blog comment response to JD Rucker's article: The Three Numbers to Watch on Facebook Posts - my comment became too long so I turned it into an industry Question piece.]The automotive industry is lacking the tools it needs to achieve excellence in data management and insights to better business decisions in the digital marketplace.This post started as…See More
Nov 5, 2013
Matthew O'Such commented on J.D. Rucker's blog post The Three Numbers to Watch on Facebook Posts
"JD, what is your advice for dealers asking the question "How many cars did this sell me?" Many dealers cannot get past the idea social media metrics above are the success metrics in branding the dealership. I'd like to hear your…"
Nov 4, 2013
Matthew O'Such liked J.D. Rucker's blog post Never Upload Pins to Pinterest. Ever.
Jun 4, 2013
Matthew O'Such liked Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR
May 28, 2013
Matthew O'Such commented on Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR
"Watch or Download PCG Digital Marketing's Chief SEO Strategist Matthew O'Such presentation from this webinar to learn how to use Google Analytics and website platform reporting tools to track your success. Download the Powerpoint Slides…"
May 28, 2013
Matthew O'Such commented on Brian Pasch's blog post Is Your Dealership's SEO Working? - WEBINAR
"Thanks Meaghan! --- Alexander, thank you for your feedback. Its actually surprising how many dealers don't know their platform provider isn't doing best practices, the basics of SEO, and even when they're paying for "SEO"…"
May 13, 2013
Matthew O'Such commented on Brian Pasch's blog post Your Dealership Website Is Broken According To Google Webmaster Tools
"Thanks for the mention! Our new one-month SEO audit service is getting really popular, really fast. Dealers, if you're unsure the website platform you use is doing all it can to get you higher in search, and your store is following best…"
Apr 30, 2013
Matthew O'Such liked Brian Pasch's blog post Your Dealership Website Is Broken According To Google Webmaster Tools
Apr 30, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
PCG Digital Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Consultant
REQUIRED: Your Business Phone Number
732-450-8200
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.pcgdigitalmarketing.com
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Search Engine Optimization Domination - Digital Marketing for Automotive Dealerships
What will YOU contribute to the ADM Community?
optimizing different media types for search.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.pcgdigitalmarketing.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cardealersale.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/matthew_osuch
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/#!/pages/PCG-Digital-Marketing/496014860563
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/brianpasch
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable...

Matthew O'Such's ADM Blog

Keywords Disappear from Reports - What is YOUR SEO going to report with?

Posted on January 21, 2014 at 3:40pm 2 Comments

Announcing the launch of the most advanced SEO reporting for Auto Dealer - Demo it first at NADA with PCG at Booth 7218

Back in November 2013, the digital world was flipped upside down when Google made a change to the way it shares data with your web stats service. Organic search traffic was one of the big providers of visitor data to dealership websites, but when the switch was made, the keyword “(not provided)” quickly became your most common visitor metric.

In a universe…

Continue

A Lack of Analytics Integration in the Automotive Industry

Posted on November 5, 2013 at 9:00am 3 Comments

[Originally a blog comment response to JD Rucker's article: The Three Numbers to Watch on Facebook Posts - my comment became too long so I turned it into an industry Question piece.]

The automotive industry is lacking the tools it needs to achieve excellence in data management and insights to better business decisions in the digital…

Continue

The Next Evolution in Dealer Reporting – ROI-BOT ™

Posted on February 1, 2013 at 2:30pm 0 Comments

New dashboard will revolutionize car dealer reporting by offering one login for all data and reports.

Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting…

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Scratch to Win new UNFAIR ADVANTAGE book from Myers, Pasch & Others!

Posted on September 14, 2012 at 1:05pm 0 Comments

Want the new book from Tracy Myers & Brian Pasch, UNFAIR ADVANTAGE, but don't have the $19.95 to buy it on Amazon?

Then you're going to love the Scratch To Win that PCG Digital Marketing is doing on their Facebook page! Try it out and see if you win one of the book's they're giving away, with free shipping within the…

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