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Matthew Kolodziej
  • West Newton, MA
  • United States
  • String Automotive Solutions
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Matthew Kolodziej's ADM Friends

  • Cathy Nesbit
  • Dan Fontaine
  • J.D. Rucker
  • Ralph Paglia

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Matthew Kolodziej's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Matthew Kolodziej liked Jon Lamb's blog post Social Media Didn't Invent Customer Engagement
Aug 17
Carl Maeda commented on Matthew Kolodziej's blog post It’s Not Just How But Where You Advertise that Matters
"Great post.  This is right on the money.  Dealership intelligence is the key and that starts with tracking everything.  Use tracking numbers, making sure the most important things are logged into your CRM, looking at your…"
Aug 16
Jon Lamb commented on Matthew Kolodziej's blog post It’s Not Just How But Where You Advertise that Matters
"This is perfectly in line with what we've been telling clients as well. You can't just blast out messages to everyone and hope that it's relevant to them. Be selective and pick out the right message to put in front of the right people…"
Aug 15
Matthew Kolodziej posted a blog post

It’s Not Just How But Where You Advertise that Matters

Dealers often ask us whether they should be using this service or that product to get their message out to the masses about their dealership. Should we increase our PPC budget? Does direct mail still work? Is social media a waste? Is SEO dead? Do people still read newspapers?In the vast majority of cases, the answer is not…See More
Aug 15
Matthew Kolodziej and Cathy Nesbit are now friends
Aug 15
Matthew Kolodziej posted a blog post

Keywords Are Dead and Content Killed Them

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.(courtesy of notprovidedcount.com)For anyone who spends time in Google Analytics or website vendor dashboards, (not provided)…See More
Sep 26, 2013
Chip Dorman commented on Matthew Kolodziej's blog post New Google Maps Means New Ads and New Focus on Reviews
"Awesome post! I can't believe there aren't any comments. If ever there was an event that illustrates the nuts and bolts importance of Internet Marketing on a Dealership's sales this is it. If customers can't find you, or if you…"
Jul 27, 2013
Charlie Bass liked Matthew Kolodziej's blog post New Google Maps Means New Ads and New Focus on Reviews
Jul 23, 2013
Matthew Kolodziej's blog post was featured

New Google Maps Means New Ads and New Focus on Reviews

Are you ready for the new Google Maps?  Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.  Google made their new Maps product public this week, and the changes are fairly substantial.  The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map  itself.  The upside: more exposure for your dealership on every local search.  The catch: You’ll have to…See More
Jul 23, 2013
Matthew Kolodziej posted a blog post

New Google Maps Means New Ads and New Focus on Reviews

Are you ready for the new Google Maps?  Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.  Google made their new Maps product public this week, and the changes are fairly substantial.  The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map  itself.  The upside: more exposure for your dealership on every local search.  The catch: You’ll have to…See More
Jul 23, 2013
Matthew Kolodziej posted a blog post

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.If you haven’t checked out GA’s Multi-Channel Funnels reporting in awhile, it’s time to take…See More
Jul 2, 2013
Alexander Lau commented on Matthew Kolodziej's blog post Measure What Matters
"Additionally, it should surprise none of you that Organic and Direct traffic hold more power. "
Jun 14, 2013
Alexander Lau commented on Matthew Kolodziej's blog post Measure What Matters
"Very specific information, which I love. Although I do not believe Google Analytics to be the best web performance analysis, (nor do I feel tags should be used for tracking; should be tagless = a much better method / mechanism) yes setting up…"
Jun 14, 2013
Matthew Kolodziej's blog post was featured

Measure What Matters

You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to accurately measure what matters... Or which metrics matter more than the others.The short answer: Ignore any measurements or…See More
Jun 13, 2013
Matthew Kolodziej posted a blog post

Measure What Matters

You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to accurately measure what matters... Or which metrics matter more than the others.The short answer: Ignore any measurements or…See More
Jun 12, 2013
Ralph Paglia commented on Matthew Kolodziej's blog post Google Declares Existing Web Metrics Obsolete: A Sea Change in Dealer Website Analytics
"Yago... You always make me smile, but I just want to say that when you and I speak, I believe that most of the time I encourage you to make business and product moves that you were considering before we spoke and what i provide you with is often…"
Dec 7, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
String Automotive Solutions
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional
REQUIRED: Your Business Phone Number
877-227-8525
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://stringautomotive.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Only Google Analytics Certified Partner in the automotive space.
What will YOU contribute to the ADM Community?
I love data and feel that it is being vastly underutilized in the automotive retail industry. I aim to change that.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://buycolonial.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/stringauto

Matthew Kolodziej's Photos on ADM

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Matthew Kolodziej's ADM Blog

Keywords Are Dead and Content Killed Them

Posted on September 26, 2013 at 3:17pm 1 Comment

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…

Continue

New Google Maps Means New Ads and New Focus on Reviews

Posted on July 23, 2013 at 7:52am 1 Comment

Are you ready for the new Google Maps?  Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.  

Google made their new Maps product public this week, and the changes are fairly substantial.  The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …

Continue

Advanced Attribution in Google Analytics: Track the Customer Journey

Posted on July 2, 2013 at 1:16pm 0 Comments

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

Continue

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