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Matthew Kolodziej
  • West Newton, MA
  • United States
  • String Automotive Solutions
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String Automotive Solutions
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I love data and feel that it is being vastly underutilized in the automotive retail industry. I aim to change that.
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Matthew Kolodziej's ADM Blog

Use Data to Target the Vehicles You Want to Move Most

Posted on December 4, 2014 at 2:30pm 0 Comments

In an ideal world, dealers would be able to market all of their vehicles equally without biases, but that's simply not the case. You may have too many of one particular model. There can be incentives from the OEM on specific vehicles. Then, there's the dreaded "leftover" vehicles that are still sitting new on the lot while the next model year starts to…


Keywords Are Dead and Content Killed Them

Posted on September 26, 2013 at 3:17pm 1 Comment

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…


New Google Maps Means New Ads and New Focus on Reviews

Posted on July 23, 2013 at 7:52am 1 Comment

Are you ready for the new Google Maps?  Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.  

Google made their new Maps product public this week, and the changes are fairly substantial.  The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …


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