Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Matt Watson's ADM Friends

  • Joseph Little
  • Mike Dullea
  • Chris Turner
  • David L White
  • Paul Potratz
  • Carrie Bermel
  • Lori Berkson
  • Jamie Faulkner
  • Sean Wolfington
  • Harlene Doane
  • Randell Horn
  • Andrew Compton
  • Thomas A. Kelly
  • Brandon Lee
  • Megan Barto




VinSolutions Integrates Carleton's SmartCalcs into Recently Enhanced Desking Platform

VinSolutions, Inc., a marketplace leader and developer of Internet-based customer relationship management (CRM) for the automotive industry, announced today the integration of Carleton's SmartCalcs consumer lending and leasing calculation engine into its recently enhanced desking platform.  Carleton provides lending compliance software products to many of the major lending captives and lenders in the auto industry. This new integration will enable VinSolutions dealers to stay in compliance with auto lending regulations, which frequently change.

"At VinSolutions, we are committed to making it easier for sales people to close deals faster and easier, and providing a comprehensive desking solution is a key component in achieving that goal," said Brian Skutta, vice president and general manager of VinSolutions. "We needed a partner that understands the ever-changing auto lending regulatory environment, and this integration of SmartCalcs will help our dealer customers stay in compliance today and when regulatory changes occur in the future."

Within VinSolutions' newly enhanced desking platform, Carleton's SmartCalcs software provides greater compliance and accuracy for all the lending and leasing computations at the state, federal and lender level nationwide. Along with handling all methods of computations in the auto industry, the robust calculation functionality of SmartCalcs also handles the expansive tax and fee computations for loan and lease transactions nationwide. 

"Accuracy and compliance support are certainly critical to the success of VinSolutions providing a complete desking solution to their dealers," said Patrick J. Ruszkowski, president and CEO of Carleton.  "With more than 40 years of experience, we are confident that our time-tested expertise in providing compliant calculation support will be highly beneficial to VinSolutions' customers."

This new integration is the latest in a round of enhancements that VinSolutions has released this year for its desking platform. Other new features provides sales people with the ability to manage multiple deals at once, render deals on a tablet or mobile device, reduce redundant data entry, and provide for a more transparent and improved customer buying experience.

Sean Stapleton, Vice President of Sales at VinSolutions to Speak at the 16th Digital Dealer Conference and Exposition in Atlantic City

Stapleton's session, entitled "The Evolution of Automotive Tool Sets" will focus on how dealers can use the latest tools and technology to reach and influence car buyers.
"Sean's expertise and knowledge in consumer behavior, marketing and retention, and leveraging automotive CRM best practices will provide dealers with actionable learnings they can immediately take back to their stores," says Brian Skutta, vice president and general manager of VinSolutions. 

Stapleton's session will open with a review of how tool sets and methods of the past have informed dealership operations, and how today's technology can help dealers better reach and influence consumers throughout their decision journeys. He will focus specifically on how dealerships can use robust CRM solutions to not only improve traffic and productivity, but also to create the ideal experience for consumers. Finally, Stapleton will demonstrate how combining the right CRM tools with the proper in-dealership processes and evolving sales strategy, can help dealers drive higher conversion rates, accountability and ROI.

"The technology available to dealers today is vastly more powerful than the tools that were available just a few years ago," Stapleton commented. "I am looking forward to showcasing the latest trends in technology and sharing how CRM systems in particular can help dealers improve their bottom line."

This session will take place on Tuesday, May 6 from 3:00 – 3:50 at the Digital Dealer Conference in Atlantic City, New Jersey. For more information and to register, visit

Century Interactive - VinSolutions Integration

Century Interactive call tracking announces a partnership and reporting integration with VinSolutions.

Century Interactive, a leader in call tracking solutions and phone call analytics, and VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and Internet lead management (ILM) for the automotive industry, announced Thursday a partnership and reporting integration. The partnership empowers users on the VinSolutions CRM platform to optimize inbound and outbound calling efforts by means of the widely effective click-to-call feature.

With the new click-to-call functionality, automotive dealers will now be able to make phone calls directly out of their CRM. Using the simple one-click call feature, calls will be initiated through VinSolutions, recorded for tracking through Century Interactive and then placed back into the dealership’s CRM for remote access and review. This feature allows users to optimize call conversions and follow up on missed sales opportunities in a quick and timely manner.

The new Century Interactive – VinSolutions integration connects sales opportunities and phone call conversions in the most actionable way possible for automotive dealers. Tracking and optimizing on phone calls is no longer “optional” for auto dealers looking to stay ahead of the competition. With the Century Interactive – VinSolutions partnership, automotive dealerships can now automatically and more efficiently connect with potential customers, and log sales calls in a centralized location for true sales management purposes.

True outbound click-to-call functionality is a rare and powerful tool in automotive CRMs. Century Interactive is the clear leader in that technology. This new integration with VinSolutions affords auto dealers greater call functionality, and allows VinSolutions users to take full advantage of the features on the automotive suite’s platform.

VinSolutions and Xtime Announce Partnership to Integrate Retail and Service CRM Systems

VinSolutions, the marketplace leader and developer of Internet-based customer relationship management (CRM) and internet lead management (ILM) for the automotive industry, and Xtime, the leading retention solution for automotive manufacturers and service departments, today announced a new partnership.

This partnership will enable dealers to have an enhanced service CRM experience by utilizing both the VinSolutions CRM platform and the Xtime retention solution to enable call centers, service advisors and even salespeople to meet any customer’s service needs from any part of the dealership.

“Lifecycle management is becoming evermore important for today’s dealerships, and by integrating VinSolutions’ CRM platform with Xtime’s leading retention solution, we are helping to fill an unmet need in the industry,” said Brian Skutta, vice president and general manager of VinSolutions. “For our dealer customers, this new partnership will enable them to have an end-to-end view of their customers, which will help them provide a best-in-class experience each and every time consumers engage with the dealership.”

Benefits of this integration for our joint customers include:

  • Complete Consumer Engagement: Ability to manage customer sales and service interactions all from the VinSolutions CRM tool. Any person in a dealership—from the sales person to the receptionist—can assist customers who call in, whether for a sales or service appointment, which will greatly enhance the efficiency at the dealership and the experience for the consumer.
  • Service Needs Transparency and Conversion: With Service Scheduling 7, the latest version of Xtime’s scheduling solution, dealers can put service packages online to provide consumers with dealer and factory recommendations, as well as the auto manufacturer’s service schedule. The Xtime Cloud solution provides dealers with consistent and accurate access to essential information, including factory menus, vehicle history, customer details and availability, enabling them to provide an exceptional experience for consumers and to maximize shop utilization.
  • Website Integration: More efficient and effective online service scheduling through VinSolutions and Haystak website integration.

This partnership represents the first integration between leading sales and service CRM products,” said Xtime CEO, Neal East. “The variable and fixed operations of the dealership can now leverage each other’s strengths to access new revenue sources and boost CSI. This innovation will benefit both companies and most importantly, our customers.”

VinSolutions Launches New Corporate Logo and Brand Identity

VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and internet lead management (ILM) for the automotive industry, announced today it has launched a new corporate logo and brand identity.

"VinSolutions understands the challenges automotive dealerships face with today's shoppers — who shop differently, communicate differently and buy differently," said Brian Skutta, vice president and general manager of VinSolutions. "We put the shopper at the center of our solutions so our dealers are empowered to better serve their evolving needs. Our new logo and branding reflect this focus visually by bringing the vehicle shopper to the center of our name. The new tagline, 'Make Every Connection Count' is our promise to better equip dealers to have more successful interactions with all of their customers, no matter how they prefer to engage and shop."

"The launch of this new brand comes at an exciting time for the company," said Skutta. The past 6 years have shown significant growth in our dealer base and in our product offerings. There is no better time than now to unveil a new identity that so powerfully represents what VinSolutions stands for."

The new logo and brand identity is being rolled out in a nationwide advertising campaign, as well as at the National Automotive Dealership Association Convention & Expo, held in New Orleans, January 24–27.

Gifts Received from ADM Members

ADM Gift

Matt Watson has not received a gift from an ADM Member

Give a Gift


VinSolutions Automotive Software

Latest ADM Activity - Click "More" at bottom!

Charlie Bass replied to Matt Watson's discussion New Car Window Stickers Online
"This is what we've done to address the missing window stickers: ; "
Jul 17, 2013
Big Tom LaPointe replied to Matt Watson's discussion New Car Window Stickers Online
"I think oems are missing the boat on used car values by not making original sticker info available... Especially with regard to equipment and original msrp"
Jul 17, 2013
Tony White replied to Matt Watson's discussion New Car Window Stickers Online
"Sorry Ralph - I just posted this information but looks like I put it under its own thread. Here is the FORD one you can use.   Just replace the VIN at the…"
Jul 3, 2013
Ralph Paglia replied to Matt Watson's discussion New Car Window Stickers Online
"Every VIN number I entered into this site came back with "NO RECORD FOUND", and I was copying the VIN's right out of a local dealer's inventory... I think this site has problems."
May 3, 2012
Kenneth Sparks replied to Matt Watson's discussion New Car Window Stickers Online
"It's not a window sticker, but this helps immensely when I'm checking in vehicles daily. AT COMPNINE.COM they will give you a run down of all the specs you need to know."
May 3, 2012
Matt Watson might attend Ralph Paglia's event

ADM Member Reception at 11th Digital Dealer Conference at The Mirage Hotel in Las Vegas

October 6, 2011 from 8pm to 11pm
This will be the 6th ADM Professional Community Member Reception and requires your RSVP here on ADM for admittance... The ADM Reception will be held on Thursday October 6th in the ADM Professional Community Penthouse Suite located in the Mirage Hotel where the 11th Digital Dealer Conference and Exposition will be in progress from October 5 to 7, 2011. Join your fellow ADM Professional…See More
Aug 21, 2011
Matt Watson replied to Aloysius Carl's discussion Website Vendors, Mobile Redirects and Playing Fair
"VinSolutions will allow 3rd party mobile sites, but we do offer ours for free as part of our normal websites."
May 29, 2011
Matt Watson was featured
May 24, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization: We are an industry leader of CRM, ILM, and inventory management software. Our software solutions cover many facets and commonly save dealers thousands of dollars a year over using multiple vendors. VinSolutions is an industry-leading developer of Internet-based customer relations management (CRM) and Internet lead management (ILM) software, VinSolutions provides 24/7 dealership sales and marketing information to their clients anywhere Internet access is available. In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom dealership Web sites, uploads inventory photos, offers their clients quality training and consulting services, as well as valuable customer support.
Kansas City, MO
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, OEM Supplier, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
Acura, Aston Martin, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, Maybach, Mazda, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Rolls-Royce, Saab, Saturn, Scion, Smart, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo, Mercedes Benz
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Automotive CRM

2010 Ford F-150 Kansas-City, MO

Automotive Websites

Dealer Inventory Management

Google note book
exalead automotive crm
What will YOU contribute to the ADM Community?

I am the founder and Chief Technical Officer of VinSolutions. Some of my friends and co-workers call me "Paycheck" (from the movie). Most of the time I think I see the world in code... like in the Matrix movie...

I have been doing Microsoft application development for about 9 years. Specializing in product development and rapid-prototyping.

I started computer programming when I was 13. I used to write programs to play video games for me... I taught myself HTML when I was in high school and have been doing web application development ever since. I have a bachelors degree in Computer Information Systems from DeVry University.

I live in the Kansas City, Missouri area.

View Matt Watson's profile on LinkedIn
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona, Adam, Other
Used Car Inventory Management Solutions You Use

Matt Watson's Photos on ADM

  • Add Photos to ADM
  • View All

Matt Watson's Videos

  • Add Videos
  • View All

Matt Watson's ADM Blog

Is Cloud Based Software Green Software?

Posted on December 12, 2010 at 8:05pm 0 Comments

Cloud based, or web based software, has quickly became the best way to deliver software to users. All new software products are now cloud based and there are virtually no limitations to web browser based software these days. Being that cloud based software doesn't require buying servers, that got me thinking... is it "green" software?

There are numerous advantages to cloud based software:

1. Better cross platform support - Windows XP, Windows 7, Mac,…


Streamlining the Sales Process

Posted on August 20, 2010 at 7:47pm 9 Comments

Dealers use a variety of software applications as part of their sales process. Using too many software applications requires a lot of duplicate data entry and jumping through different tools. This can create errors and slow down the process.

Here is a scenario of how customer information flows through a typical deal:

  • Customers submits a lead on the internet
  • Lead transfers to Internet lead management tool which is used to set an…

Sean Wolfington Agrees to Serve as Chairman of the Board of VinSolutions

Posted on February 14, 2010 at 6:23am 9 Comments

Overland Park, Kansas –February 13, 2010 – Sean Wolfington has agreed to serve as Chairman of the Board of VinSolutions, the industry leading automotive “Dealership

Marketing System” that helps retailers attract, sell and retain more

customers profitably.

“We asked Sean to…


VinSolutions Certified as American Honda Motor Co., Inc. Approved Vendor

Posted on October 28, 2009 at 2:00pm 0 Comments

VinSolutions has become a Certified Honda Approved Vendor, providing seamless and secure electronic data systems to receive and report on lead activity to Honda and Acura dealers.

Overland Park, KS October 28, 2009 -- VinSolutions announced today they have completed an agreement with American Honda Motor Co., Inc. to become an approved vendor. VinSolutions CRM/ILM system will be providing an integrated Lead Management program that will have a secure connection for management of… Continue

Automated emails and similar vehicles

Posted on September 27, 2009 at 12:00pm 14 Comments

Automated emails are very important to the success of your internet sales.

For starters, an immediate auto responder is nice because it lets the customer know they received the request. It builds confidence that the dealership will respond.

Auto responders also provide opportunity to provide information that they did not receive on the website they submitted the lead from. For example, your auto responder can automatically send pictures and brochures of the car they were… Continue

Comment Wall (16 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 4:07pm on July 2, 2010, Mike Warwick said…
Matt - I sat through a webinar on your market pricing tool and never got a call back with pricing. Can you help me out?

Mike Warwick - Lawless Chrysler Jeep Dodge -
At 1:33pm on June 23, 2010, Joshua Michael Friedman said…
Matt, the executives in my dealer group are trying to get in touch with you. Can you email me at ? Thanks

Josh Friedman
At 4:08pm on February 8, 2010, Ryan Gerardi said…
Well hey Mtt, long time. I just posted a new topic to my blog about designing and developing for iPad. If you have anything to add or friends that might also please do so and share with them. I am curious to see what others have to say on the subject - . Thanks.
At 9:11pm on August 25, 2009, Ron Morrison said…
Matt are you serious? We already "reconnected" and you're sending a message as if we've not reconnected. I remember... you're the guy that was with VIN solutions. Sigh!!! Just Kidding... SMILE!
At 4:56pm on August 5, 2009, Kim Clouse said…
Hey Matt,
Good to hear from you. It was very impressive. Everything in one package is just a great idea. Very user friendly too! I can't wait to play with it for a day or two.
At 9:14am on July 7, 2009, Clarence U Romero said…
Happy Birthday Matt
At 8:25pm on April 5, 2009, Ryan Gerardi said…
Saw you left a comment on this blog post about Arkona. Did you know that was my very first blog? The original BlogPro Automotive. The header banner is missing, probably because I removed it from our servers. Old skool, that's for sure.
At 9:26am on March 2, 2009, Ted Frazier said…
Happy first day in the new office! You all deserve it. Now I just wonder how quickly you'll outgrow this one :)

I noticed you graduated from DeVry. Which campus? I went to the one in Addison, IL.
At 2:07pm on February 28, 2009, Tim Elliott said…
Matt ,

Please let me know when this happens . I need new options .

Thanks .
At 10:27am on January 30, 2009, Randall Prince said…
Great to speak with you at the show Matt. Funny how you meet people despite only speaking via phone or internet. I hope the show went well for you. I did a quick check and we seem to have a basic feed from you for one dealer, but I'll follow up about the rest of the dealers via email later. Take care! I hope the snow isn't too bad by you. My family and friends in IN and IL are getting killed!

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service