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Matt Tedesco
  • Albany, NY
  • United States
  • The Cobalt Group
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REQUIRED: Name of Your Dealership, Business or Organization:
The Cobalt Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
ADM is a Professional Network, describe: "Why should anyone do business with you?"
At Cobalt we are an organization offers a comprehensive set of highly effective and efficient marketing solutions and services, delivering a seamless shopping experience to consumers, and high quality sales opportunities to dealers.
"What will YOU contribute to the ADM Community?"
My passion is advertising! I want to know and understand why consumers make the choices that they do. What drove them there to begin with and what finally made them choose a particular product or service.
ADP Dynamic Websites, BZ Results, The Cobalt Group

Matt Tedesco's ADM Blog

Measuring Success-The New True Sales Indicators

Posted on August 17, 2012 at 9:43am 0 Comments

Traditionally, leads have been the Holy Grail of automotive buyer intent. Leads are still valuable, but there is a whole spectrum of true sales indicators that are getting lost in the shuffle. Our business intelligence at Cobalt exclusively reveals that the top four true sales indicators today are: Hours and Directions pageviews, VIN views, time spent on VIN, and total number of vehicles viewed.

To my put this in perspective, here is a real life example from a recent dealer visit.…


Matt's Magic Website Formula

Posted on June 20, 2012 at 7:00pm 2 Comments

Nearly every day that I meet with dealers, I’m going over statistics. The metrics that dealers are most interested in are always the same: leads, leads, leads.  I constantly field questions like: “Why are my email leads down this month?” “Great, my phone leads are up!” “Why are my hours and directions visits… wait, what are those again?” Sounds familiar, doesn’t it?

The truth is, this fixation on leads is short-sighted. According to a 2011 study done by and Polk* 69% of…


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