"Matt, in hindsight, more than two years later, your article was a harbinger of many changes to come, which happened and as it turned out, your guidance was right then, and right now."
Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Use our proprietary Google Search App to find ADM Professional Community content you seek...
Loading
-
Matt Murray
- Male
- Burlington, VT
- United States
- Dealer.com
- ADM Blog Posts (2)
- ADM Discussions (1)
- ADM Events
- Groups (2)
- Automotive Marketing Community Photos
- Photo Albums
- Automotive Digital Marketing Videos
Matt Murray's Groups
Matt Murray's ADM Discussions
Field Digital Marketing Director
Started this ADM discussion. Last reply by TERRY GIBSON Feb 9, 2011. 2 Replies 0 Likes
Field Digital Marketing Director Summary: The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to…Continue
Gifts Received from ADM Members
Matt Murray has not received a gift from an ADM Member
Matt Murray's ADM Profile page
Latest ADM Activity - Click "More" at bottom!
Matt Murray is attending Brian Pasch's event2012 Automotive Boot Camp - Las Vegas May 15-17th at Monte Carlo Casino & Hotel
May 15, 2012 at 1pm to May 17, 2012 at 8pm
ADM members are invited to attend the 2012 Automotive Boot Camp, May 15-17th in Las Vegas. Rooms are $59 a night and ADM members can get a special discount by contacting Carrie Hemphill directly at 1-908-601-6475 and mentioning promotion code "ADM2012".ADM members can participate in 48 workshops and a world class morning fitness program. Meals and cocktail receptions are included so get the details by visiting http://www.automotivebootcamp.com See More
Matt Murray commented on Angela Martin's blog post Dealer.com customers-do you use DDC's SEO program or an outside specialist?"Hi Angela,
I have some good news - You now have the ability to edit per page meta data. For training on how to use the feature please contact your AM.
It is true that if you hire another SEO firm that they will not have access to…"
Rick Emmons replied to Matt Murray's discussion Field Digital Marketing Director" AutoMaxHire & dealerclassified.com Will land you the job. Just go to www.AutoMaxHire.com and post your resume, we will handle the rest for you. There is never a charge to you. Dealers may also post positions needed there.
Get Rid…"
Matt Murray commented on Brian Pasch's blog post BMW Dealers Can Save $2,000 On Website and Marketing Costs"Hey Brian thanks for putting this up! I just wanted to clarify the co-op program BMW has in place with some words out of their guidelines:"Those centers compliant with Level 2 standards will be able to submit their website invoice to NSI…"
Matt Murray's discussion was featuredField Digital Marketing Director
Field Digital Marketing Director Summary: The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to an assigned list of key customers. The position works closely with the inside account management team and involves frequent local and regional travel to accounts along with periodic Web based meetings. In this position the Field Digital Marketing Director will carry out the following three main…See More
Matt Murray posted a discussionField Digital Marketing Director
Field Digital Marketing Director Summary: The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to an assigned list of key customers. The position works closely with the inside account management team and involves frequent local and regional travel to accounts along with periodic Web based meetings. In this position the Field Digital Marketing Director will carry out the following three main…See More
Matt Murray commented on Larry Bruce's blog post Clearing up a few things; Random Access Websites and Conversion Rates"It just doesn't make sense to take three numbers and average them and call that your global conversion rate rate.
Conversion rate = the number of Unique Visitors who take a desired action.
You have to total all unique visitors across all of…"
Matt Murray commented on Larry Bruce's blog post Clearing up a few things; Random Access Websites and Conversion Rates"Hey Larry, Here we are on another forum!
Had to ask:
"We also found that using Facebook marketing in ways that were geared to customer interests not so much to customer in market probability we got higher click through and as of this morning…"
Matt Murray's blog post was featuredMajor Changes to the Google SERP
When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a reduced amount of real estate on page 1 for local searches. Organic ads were being pushed down in favor of the local and paid options. Instant seemed to provide…See More
Matt Murray posted a blog postMajor Changes to the Google SERP
When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a reduced amount of real estate on page 1 for local searches. Organic ads were being pushed down in favor of the local and paid options. Instant seemed to provide…See More
Matt Murray commented on Amanda Champion's blog post SEO - Go with our website host Dealer.com or with another company? What are the positive and negatives?"This is an incredible conversation, love it. Brian and Katrina have already pointed out the opportunities that exist in on-site and off-site SEO. These are solid strategies that have been proven time and time again within our industry and certainly…"
Matt Murray commented on Matt Murray's blog post Search volume is decreasing. Should your dealership be scared?"There's no doubt that people are getting better at using search engines. Example: The average search query in 2006 was 2.6 words in length. In 2009 that average was over 4. This has also driven search providers toward doing a better job…"
ADM Profile Information
- REQUIRED: Enter Name of Your Dealership, Business or Employer:
- Dealer.com
- Auto Industry Business Segment or Affiliation (check all that apply):
- Technology Professional, Dealership Solution Provider
- Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
- http://dealer.com
- Email address for business purposes
- Matt@Dealer.com
- REQUIRED: Your Business Phone Number
- 888-422-2006
- OEM franchises/brands you are associated with
- -Not Applicable...
- ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
- Matt Murray is the Director of Digital Marketing at Dealer.com. His knowledge of search and social media have allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive internet marketing and has helped thousands of dealers maximize their investment in internet marketing and Dealer.com’s tools and business processes. Matt’s dynamic style and engaging attitude allow him to bring proven best practices, search and social media strategies to OEM, dealer group and single point organizations across North America.
- URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://checkeredflag.com
- URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://subaru.com
- URL of a Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://DrivingSales.com
- URL of a Dealer INVENTORY DISPLAY site you recommend (ie; www.Cars.com)
- http://Autotrader.com
- URL of Your TWITTER profile, or recommend (ie; twitter.com/ADMcommunity)
- http://twitter.com/dealerdotcom
- URL of Your Facebook Profile/Page, or you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/DealerDotCom
- URL of Your YouTube Channel, or recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/dealerdotcom
- Check WEBSITE PROVIDERS you use
- Dealer.com
- INTERNET LEAD PROVIDERS You use
- Not Applicable
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Not Applicable
- Vehicle Inventory Management Solutions You Use
- Not Applicable...
Matt Murray's ADM Blog
Major Changes to the Google SERP
Posted on October 28, 2010 at 12:00pm 1 Comment 1 Like
When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.
In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a…
Continue Search volume is decreasing. Should your dealership be scared?
Posted on September 8, 2010 at 10:07am 12 Comments 0 Likes
Original post: Search volume is decreasing. Should your dealership be scared? According to Nielsen Wire, “The number of searches conducted in the U.S. over the last year has decreased by 16% from 10.5 billion in July 2009 to 8.8… Continue
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
ADM Community is Proud to be Sponsored by AutoUSA
Automotive Marketing Tools
ADM Events
-
Today's Online Automotive Sales Techniques with Google & Strathcom
May 21, 2013 from 9am to 4pm – Executive Hotel Burnaby 4201 Lougheed Highway
0 Comments 1 Like -
FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
May 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
0 Comments 1 Like -
FREE Webinar Online Automotive Sales Techniques
May 23, 2013 from 12:30pm to 1:30pm – Online Webinar
0 Comments 0 Likes -
Special Finance Super Charged!
June 4, 2013 from 8am to 5pm – Atlanta, GA
0 Comments 0 Likes -
FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2013
June 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey, CA
0 Comments 0 Likes -
Automotive Social Media Summit 2013
June 19, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes -
Special Finance Super Charged!
July 9, 2013 from 8am to 5pm – Houston, TX
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
July 11, 2013 from 8am to 5pm – Nashville, TN
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 6, 2013 from 8am to 5pm – Washington, D.C.
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 8, 2013 from 8am to 5pm – Minneapolis, MN
0 Comments 1 Like -
AutoCON - AutoConnections 2013 Conference and Exposition
September 4, 2013 to September 6, 2013 – Aria Casino and Resort - City Center, Las Vegas, Nevada
4 Comments 6 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
September 5, 2013 from 8am to 5pm – Birmingham, AL
0 Comments 1 Like -
Industry Summit: Used Car University's Subprime Conference, CRM and Used Vehicle Retailing Convention
September 16, 2013 at 7am to September 18, 2013 at 5pm – The Paris Las Vegas Hotel and Convention Center
0 Comments 2 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 8, 2013 from 8am to 5pm – Phoenix, AZ
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 10, 2013 from 8am to 5pm – Denver, CO
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 5, 2013 from 8am to 5pm – Dallas, TX
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 7, 2013 from 8am to 5pm – Columbus, OH
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
0 Comments 0 Likes
Getting too many emails from ADM? Click mailbox below to control what you are sent...
Top Contributing ADM Professional Community Members of Past 30 Days
© 2013 Created by Ralph Paglia.
