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Matt Murray
  • Male
  • Burlington, VT
  • United States
  • Dealer.com
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Matt Murray's ADM Discussions

Field Digital Marketing Director

Started this ADM discussion. Last reply by TERRY GIBSON Feb 9, 2011. 2 Replies

Field Digital Marketing Director Summary: The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to…Continue

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Matt Murray's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia commented on Matt Murray's blog post Major Changes to the Google SERP
"Matt, in hindsight, more than two years later, your article was a harbinger of many changes to come, which happened and as it turned out, your guidance was right then, and right now."
Jan 8, 2013
Matt Murray was featured
Jan 8, 2013
Matt Murray is attending Brian Pasch's event

2012 Automotive Boot Camp - Las Vegas May 15-17th at Monte Carlo Casino & Hotel

May 15, 2012 at 1pm to May 17, 2012 at 8pm
ADM members are invited to attend the 2012 Automotive Boot Camp, May 15-17th in Las Vegas.  Rooms are $59 a night and ADM members can get a special discount by contacting Carrie Hemphill directly at 1-908-601-6475 and mentioning promotion code "ADM2012".ADM members can participate in 48 workshops and a world class morning fitness program.  Meals and cocktail receptions are included so get the details by visiting http://www.automotivebootcamp.com See More
Apr 10, 2012
Mike DeCecco and Matt Murray are now friends
Sep 6, 2011
Matt Murray commented on Angela Martin's blog post Dealer.com customers-do you use DDC's SEO program or an outside specialist?
"Hi Angela,   I have some good news - You now have the ability to edit per page meta data.  For training on how to use the feature please contact your AM.   It is true that if you hire another SEO firm that they will not have access to…"
Feb 10, 2011
Rick Emmons replied to Matt Murray's discussion Field Digital Marketing Director
" AutoMaxHire & dealerclassified.com Will land you the job. Just go to www.AutoMaxHire.com and post your resume, we will handle the rest for you. There is never a charge to you. Dealers may also post positions needed there. Get Rid…"
Jan 26, 2011
Matt Murray commented on Brian Pasch's blog post BMW Dealers Can Save $2,000 On Website and Marketing Costs
"Hey Brian thanks for putting this up!  I just wanted to clarify the co-op program BMW has in place with some words out of their guidelines:"Those centers compliant with Level 2 standards will be able to submit their website invoice to NSI…"
Jan 21, 2011
Matt Murray's discussion was featured

Field Digital Marketing Director

Field Digital Marketing Director Summary: The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to an assigned list of key customers. The position works closely with the inside account management team and involves frequent local and regional travel to accounts along with periodic Web based meetings. In this position the Field Digital Marketing Director will carry out the following three main…See More
Jan 9, 2011
Matt Murray posted a discussion

Field Digital Marketing Director

Field Digital Marketing Director Summary: The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to an assigned list of key customers. The position works closely with the inside account management team and involves frequent local and regional travel to accounts along with periodic Web based meetings. In this position the Field Digital Marketing Director will carry out the following three main…See More
Jan 7, 2011
Matt Murray commented on Larry Bruce's blog post Clearing up a few things; Random Access Websites and Conversion Rates
"It just doesn't make sense to take three numbers and average them and call that your global conversion rate rate. Conversion rate = the number of Unique Visitors who take a desired action. You have to total all unique visitors across all of…"
Nov 22, 2010
Matt Murray commented on Larry Bruce's blog post Clearing up a few things; Random Access Websites and Conversion Rates
"Hey Larry, Here we are on another forum! Had to ask: "We also found that using Facebook marketing in ways that were geared to customer interests not so much to customer in market probability we got higher click through and as of this morning…"
Nov 11, 2010
Matt Murray's blog post was featured

Major Changes to the Google SERP

When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a reduced amount of real estate on page 1 for local searches. Organic ads were being pushed down in favor of the local and paid options. Instant seemed to provide…See More
Oct 29, 2010
Matt Murray posted a blog post

Major Changes to the Google SERP

When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a reduced amount of real estate on page 1 for local searches. Organic ads were being pushed down in favor of the local and paid options. Instant seemed to provide…See More
Oct 28, 2010
Matt Murray commented on Amanda Champion's blog post SEO - Go with our website host Dealer.com or with another company? What are the positive and negatives?
"This is an incredible conversation, love it. Brian and Katrina have already pointed out the opportunities that exist in on-site and off-site SEO. These are solid strategies that have been proven time and time again within our industry and certainly…"
Oct 25, 2010
Matt Murray and Ken Karg are now friends
Sep 24, 2010
Matt Murray commented on Matt Murray's blog post Search volume is decreasing. Should your dealership be scared?
"There's no doubt that people are getting better at using search engines. Example: The average search query in 2006 was 2.6 words in length. In 2009 that average was over 4. This has also driven search providers toward doing a better job…"
Sep 20, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer.com
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
888-422-2006
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://dealer.com
YOUR Email address for business contacts
Matt@Dealer.com
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Matt Murray is the Director of Digital Marketing at Dealer.com. His knowledge of search and social media have allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive internet marketing and has helped thousands of dealers maximize their investment in internet marketing and Dealer.com’s tools and business processes. Matt’s dynamic style and engaging attitude allow him to bring proven best practices, search and social media strategies to OEM, dealer group and single point organizations across North America.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://checkeredflag.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://DrivingSales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://Autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/dealerdotcom
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/DealerDotCom
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/dealerdotcom
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable...

Matt Murray's ADM Blog

Major Changes to the Google SERP

Posted on October 28, 2010 at 12:00pm 1 Comment

When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.

In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a…

Continue

Search volume is decreasing. Should your dealership be scared?

Posted on September 8, 2010 at 10:07am 12 Comments

Original post: Search volume is decreasing. Should your dealership be scared?



According to Nielsen Wire, “The number of searches conducted in the U.S. over the last year has decreased by 16% from 10.5 billion in July 2009 to 8.8… Continue

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