Cash For Clunkers Auto Sales Stimulus
This group is for all things related to the Federal Government's Cash For Clunkers Auto Sales Stimulus legislation which creates a $1,000,000,000 fund to drive increased new car sales.
Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
-
Matt McDonald
- Male
- Southfield, MI
- United States
- Detroit Trading Company
- ADM Blog Posts (1)
- ADM Discussions
- ADM Events
- Groups (11)
- Automotive Marketing Community Photos
- Photo Albums
- Automotive Digital Marketing Videos (1)
Matt McDonald's Groups
Matt McDonald's ADM Profile page
Gifts Received from ADM Members
Matt McDonald has not received a gift from an ADM Member
Latest ADM Activity
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- Detroit Trading Company
- Auto Industry Business Segment or Affiliation (check all that apply):
- Car Dealer, Dealership Supplier, OEM Supplier, Consultant, Technology Professional
- REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
- http://www.detroittradingexchange.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- matt@detroittrading.com
- REQUIRED: Your Business Phone Number for Members:
- 248-352-1313
- OPTIONAL: Your Mobile Phone Number for ADM members:
- 248-514-2034
- This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
- Detroit Trading Company and R.L. Polk & Company have combined our industry leading technologies to bring about a new market for internet leads.
Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk for scoring using their highly predictive scoring software. The Polk Lead Score is a predictive indicator of the likelihood that a consumer lead will result in a sale. Polk assigns each lead a “score” from 1-10.
I’ve attached some collateral for your review. It will give you more detail into our partnership with Polk and their scoring model.
To help illustrate the value of the score, here is a breakdown by score of overall closing ratios based on outcome analysis of 100,000 leads traded through Detroit Trading Company:
Polk Lead Score 1 7.5%
Polk Lead Score 2 10.0%
Polk Lead Score 3 12.3%
Polk Lead Score 4 15.6%
Polk Lead Score 5 19.3%
Polk Lead Score 6 22.0%
Polk Lead Score 7 26.0%
Polk Lead Score 8 30.2%
Polk Lead Score 9 34.4%
Polk Lead Score 10 37.6%
This means that leads scoring a 10 had a 37.6% buy rate from any dealer within 45 days. The closing percentages are even higher at 90 days.
Leads that meet a buyer’s purchase criteria are then passed to TARGUSinfo for basic data validation (Name, Address & Phone) before routing to that buyer.
Scored New Car Leads are available to your stores for direct purchase. Pricing is based on the lead score, and the range of scores you buy is determined by you.
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- Currently: Senior Executive at Detroit Trading Company.
Formerly: CTO at StoneAge.com / Car.com (Sold to AutoByTel.com in April 2004)
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
- http://www.edmunds.com
- Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
- http://www.detroittradingexchange.com
- Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.edmunds.com
- Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
- http://www.youtube.com
- Check all INTERNET LEAD PROVIDERS You have direct experience with:
- Dealix, Autobytel, AutoUSA, iMotors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
Matt McDonald's ADM Blog
A Better Way To Buy Leads
Posted on September 30, 2008 at 2:42pm 0 Comments 0 Promotions
Detroit Trading Company and R.L. Polk & Company have combined our industry leading technologies to bring about a new market for internet leads.
Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk for scoring using their highly predictive scoring model. The Polk Lead Score is a predictive indicator of the likelihood that a consumer lead will result in a sale within 45… Continue
Detroit Trading Company has partnered with hundreds of lead origination sources to supply our buyers with New Car leads. All inbound leads are passed to R.L. Polk for scoring using their highly predictive scoring model. The Polk Lead Score is a predictive indicator of the likelihood that a consumer lead will result in a sale within 45… Continue
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Automotive Marketing Professional Community
ADM Badge
Automotive Marketing Tools
Click here to take the ADM Member Survey
Getting too many emails from ADM? Click mailbox below to control what you are sent...
ADM Community Sponsor
ADM Events
-
Free webinar: The Secret of Creating Effective Website Content
May 30, 2012 from 9am to 10am – http://www.dealerwebinars.com/
0 Comments 2 Promotions -
Free webinar: 7 Key Steps to Truck Dealership Compliance
May 31, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 2 Promotions -
Are You Missing Out on A Big Profit Opportunity?
June 5, 2012 to June 6, 2012 – Tampa, FL
0 Comments 0 Promotions -
Free webinar with JD Rucker: Google’s Latest Changes: A Dealer’s Guide to Search Success
June 6, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 0 Promotions -
Free webinar: How to Convert Online Inventory Lookers into Ready-To-Buy Appointments
June 13, 2012 from 9am to 10am – http://www.DealerWebinars.com
0 Comments 2 Promotions
Top 5 Most Popular ADM Member Posts of Past 7 Days
3. AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences
Added by Brian Pasch on May 21, 2012
Google Automotive Display Advertising Example
© 2012 Created by Ralph Paglia.
Comment Wall (3 comments)
You need to be a member of Automotive Digital Marketing Professional Community to add comments!
Join Automotive Digital Marketing Professional Community
Sounds interesting to me. Call me if you like so you can show me more!
Tiny
It is great to see you here... I am at home in Phoenix, AZ after a whirlwind week with Asian car companies, the Automotive News Marketing Seminar in Los Angeles and a couple days at Lithia Motors headquarters. Despite the need to relax, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. I am happy to see you have joined our professional community.
Please take a moment to share some more information about yourself and your professional role. Links, blog positings, photos and videos are all appreciated. Please not that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.
It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name...
I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 818 automotive sales and marketing professionals who have joined the ADM Community!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369