Please forgive what could be a lengthy turnaround. I don't log into this community all that often. Wish I did, but there is only so much time in the day and my little 3 year old daughter takes priority over most anything outside of…"
For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Sorry for the lengthy turnaround. I just now saw your comment for the first time. Regarding the Internet operation at Acton Toyota, it was stand alone from the beginning. Prior to the dealership's relocating in October of 2008, the facility wasn't big enough to fit a single car in the showroom nevermind an entire Internet department. For this reason Acton Toyota chose to utlize space in an adjacent strip mall for their Internet operations. In the beginning we had just a small space housing four to five people, but by the time I left we had quadrupled our square footage and grown to employ roughly 20 people. I highly recommend this approach.
Matt - welcome to ADM! I had a question for you about Acton Toyota. Did you develop the Internet Dept. from a BDC style operation into a stand alone operation or was it stand alone from the beginning? I'm trying to get my dealer to let me "break away" with the BDC staff and start selling vehicles on our own and I want to use Acton Toyota as the example. Any advice?
Thanks for the warm welcome. It's nice to hear from you and to be a part of this fast growing and forward-thinking community. I apologize for the lengthy turnaround. Things have been hectic the last several days. That being said, I look forward to learning from and contributing to the ADM group as things settle down and my schedule opens up a bit. In the meantime, please let me know if there is anything I can do. I am here to help.
With you on board, I feel that ADM has finally gone Big Time! It is great to see you here... I am back in my home office after returning from a Phoenix-Chicago-Dallas road trip, and am getting ready for today's conference calls, requirements documents and preparing next week's materials.
Despite the fact that I should be doing something else, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. I found out that I am way behind in my greeting new members.... Toil, Toil, Trouble and Boil!
I am happy to see you have joined our professional community.
Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.
Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.
It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!
I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 919 automotive sales and marketing professionals who have joined the ADM Community!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
Thanks for helping us get to this critical mass of over 900 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
Thanks for your note. Believe it or not, I just returned from Mississippi. My wife is originally from Greenville, and we were visiting some of her family there. We drove all the way from Boston. Turned out to be a lot of fun.
Actually, I picked you to contact, because you where sitting in front of a computer in your profile pix.
I am probably going to just take a back seat on this blog site for awhile and try to learn.
I am trying to create an effective blog spot for my dealership.
I think being in small town, Mississippi, is an extra challenge. I came from the Houston/Galveston area and I think it would be easier there.
Welcome to the group. Looking forward to working with you in your new role at DealerRater. It is a great company.
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