Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Mathew Koenig has not received a gift from an ADM Member
Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:
A. Offending the customer with too many messages
B. Being sued for inappropriate use of SMS messaging
In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.
This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …Continue
I saw this great quote and had to share it with everyone. Our industry, Automotive, has had so many perception issues over the past 20+ years and we get really mad about most of the jokes right?
People say things like "that guy reminds me of a used car salesman" when they describe someone that they think is, well, less than honest.
For YEARS I would get so upset an debate these comments like "Hey, not everyone is like that stereotype from the 70's movie....we're people…Continue
http://konig.co/autocapturehttp://j.mp/autoclosesapp Are you a hunter or farmer For so many years, we have struggled as an industry when it comes to follow up. Then, companies like Clients for Life and came along and started sending our follow up letters for us. All we had to do was sign it and mail it. This gave us more time to focus on working with the customers who were on the…Continue
Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:
We need more quality leads.
Or... Cars are bringing brain damage at the sale.
Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?
My answer to these issues are yes, yes and yes...so what. You have to control the controllable and you can control all of these…