Automotive Digital Marketing

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Mathew Koenig
  • Kalamazoo, MI
  • United States
  • KonigCo
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  • Jessica Cooper
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  • Daniel Hinds
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  • Steve Duff
  • Penny Vettel
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Mat Koenig - CEO of KonigCo the best Mobile Marketing Company for Auto Dealers

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REQUIRED: Name of Your Dealership, Business or Organization:
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Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have spent the last nineteen years working with Automotive Dealers and Automotive Advertisers to help ensure success in any market. In addition to being the Founder and CEO of KonigCo, the best mobile marketing for Auto Dealers, I have use my experience in the Auto Industry by working with excellent companies like and helping the best dealers in the country put their best foot forward when it comes to online marketing, digital response, social media reach and reputation management.

KonigCo provides Automotive Dealers with the best automotive mobile marketing technology for online lead generation allowing you to capture mobile numbers from online shoppers on sites like,, and even your own website. We provide loyalty marketing programs and incentive based mobile marketing that generate quality leads with valid mobile numbers from HOT, IN-MARKET, BUYERS!
"What will YOU contribute to the ADM Community?"
I'm passionate about the industry and began in sales when I was just 17 years old. I've written a few book on selling that are focused on the Automotive Industry that are published on and

I'm married with three children of my own and two step children and I'm always looking to increase my knowledge so that I can help people improve their position in life.

Helping the best get better,
Mat Koenig
CEO & Founder
KonigCo LLC
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Mathew Koenig's ADM Blog

Three ways to use SMS at Your Dealership

Posted on December 16, 2013 at 6:53am 0 Comments

Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:

A. Offending the customer with too many messages

B. Being sued for inappropriate use of SMS messaging

In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.

This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …


Today the world changed and it’s because you sold a car

Posted on June 17, 2013 at 7:04am 0 Comments

I saw this great quote and had to share it with everyone. Our industry, Automotive, has had so many perception issues over the past 20+ years and we get really mad about most of the jokes right?

People say things like "that guy reminds me of a used car salesman" when they describe someone that they think is, well, less than honest.

For YEARS I would get so upset an debate these comments like "Hey, not everyone is like that stereotype from the 70's movie....we're people…


Salespeople need to be hunters and farmers

Posted on June 7, 2013 at 10:31am 0 Comments Are you a hunter or farmer For so many years, we have struggled as an industry when it comes to follow up. Then, companies like Clients for Life and came along and started sending our follow up letters for us. All we had to do was sign it and mail it. This gave us more time to focus on working with the customers who were on the…


One change can increase sales amd improve the life of everyone on your team

Posted on May 28, 2013 at 4:00pm 0 Comments

Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:

We need more quality leads.

Or... Cars are bringing brain damage at the sale.

Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?

My answer to these issues are yes, yes and what. You have to control the controllable and you can control all of these…


Comment Wall (4 comments)

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At 4:18pm on May 13, 2013,
Daniel Hinds

Hey Matt! I work with Tim Martell and Wikimotive and we're starting a podcast series. I really like your videos and was curious how you did the effects on this one: 


At 12:54pm on May 13, 2013, Steve Duff said…

ok, will set it up now.

At 12:48pm on May 13, 2013, Steve Duff said…

Yes, they are dead wrong. The reps know it but they are more scared of their bosses than they are of their clients unfortunately. I already put our ring in the hat on your site within a day or two of you announcing it. Good luck with it!

At 11:54am on May 13, 2013, Steve Duff said…

keep fighting the good fight!

I emailed our cars reps our cancellation notice (effect June 29 when our current contract expires) and am about to seriously ax a lot of AT functions. I do feel bad for the reps that are taking it on the chin for their bosses though.


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