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Mathew Koenig
  • Kalamazoo, MI
  • United States
  • KonigCo
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Mathew Koenig's ADM Friends

  • Jessica Cooper
  • Subi Ghosh
  • Trish Rowsell
  • Daniel Hinds
  • Tarry Shebesta
  • Steve Duff
  • Penny Vettel
  • Mitch Gallant
  • Timothy Martell
  • Nancy D. Brown
  • Keith Shetterly
  • James A. Ziegler
  • Ralph Paglia

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Mat Koenig - CEO of KonigCo the best Mobile Marketing Company for Auto Dealers

Latest ADM Activity - Click "More" at bottom!

Mathew Koenig is attending James A. Ziegler's event

Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
Sep 4, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"@Alexander I agree completely about responsive (which my opinion is less important than Google's but mine holds a little value here and there lol). Responsive is the only way to actually have a true multi-screen, mobile is everything…"
Jan 6, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Nice Alexander! I have a Fire TV and my kiddos have Roku. Earl that's not entirely true. Oil changes are relevant to a car but when I am car shopping on let's say for example, I don't want an intrusive ad popping up about an…"
Jan 5, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Thanks for sharing Earl :-) if you read through that article the entire spin is to 'help' dealers see the value in being on They use the knowledge that shoppers are 'showrooming' (intentionally shopping from…"
Jan 4, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Let me clarify. I'm not going to be cruising the lot at the Range Rover dealer and looking at MSNBC or CNN or some other app. I will actually look up most of it before wasting time driving around. But let's say, I do drive to the lot to…"
Jan 3, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Oh it's just ads on an app they may have open? Oh that's been around for ever, now I get what he is saying. It sounded like someone pulls in and like Bluetooth proximity marketing it pops up with an ad for the dealer across town because of…"
Jan 3, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"I googled dv mail prospect GPS but nothing came up, do you have a link to more info? If so please message me if love to see what it actually is."
Jan 3, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"So it's similar to proximity marketing via Bluetooth. The concept of someone driving into my competitor and seeing my ad is awesome. However, if the customer has not given some sort of consent for their phone to light up with your ad, it's…"
Jan 3, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Neat concept...but that assumes the customer has opted into your program in another way because legally you can't push them anything without a prior opt in."
Jan 3, 2015

Mathew Koenig commented on J.D. Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Amen brother. I've been preaching the same thing for the past two years. I'm still amazed when I hear people say things like "mobile is the new thing". The only person it's new for is the person saying that. I love your last…"
Jan 3, 2015

Mathew Koenig liked James A. Ziegler's event The Sales Management Super Conference
Oct 4, 2014

Mathew Koenig is attending James A. Ziegler's event

The Sales Management Super Conference at Atlanta Buckhead Marriott Hotel and Conference Center

November 11, 2014 at 8am to November 13, 2014 at 12:30pm
COMING TO ATLANTA IN NOVEMBER*********************************Jim and Debbie Ziegler are bringing it Home....ARE YOU SATISFIED WITH YOUR SALES AND GROSSES?Sales Management Super Conference IIIn today's highly competitive market, Jim Ziegler asks automobile dealers and managers four simple questions..."Are your grosses high enough?""Is your sales volume high enough?""Are you struggling to gain an edge on your competition?""If you're already doing a great job, can you do even better?"Jim and…See More
Oct 4, 2014

Subi Ghosh and Mathew Koenig are now friends
Mar 21, 2014

Mathew Koenig commented on J.D. Rucker's blog post Why I Talk About Other Automotive Vendors
"Great post JD. I applaud what you said. There are advantages to the Dealer when a consultant is in the space that Joe Webb is in where they have no partnerships created and no bias can seep in. There are also situations as you mentioned where…"
Feb 26, 2014

Mathew Koenig joined Manny Luna's group

SEO & Microsites for Car Dealers | Geotargeting | What Is Search Engine Optimization?

 Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific…See More
Feb 17, 2014

Mathew Koenig joined Ralph Paglia's group

Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Feb 17, 2014

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
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I have spent the last nineteen years working with Automotive Dealers and Automotive Advertisers to help ensure success in any market. In addition to being the Founder and CEO of KonigCo, the best mobile marketing for Auto Dealers, I have use my experience in the Auto Industry by working with excellent companies like and helping the best dealers in the country put their best foot forward when it comes to online marketing, digital response, social media reach and reputation management.

KonigCo provides Automotive Dealers with the best automotive mobile marketing technology for online lead generation allowing you to capture mobile numbers from online shoppers on sites like,, and even your own website. We provide loyalty marketing programs and incentive based mobile marketing that generate quality leads with valid mobile numbers from HOT, IN-MARKET, BUYERS!
"What will YOU contribute to the ADM Community?"
I'm passionate about the industry and began in sales when I was just 17 years old. I've written a few book on selling that are focused on the Automotive Industry that are published on and

I'm married with three children of my own and two step children and I'm always looking to increase my knowledge so that I can help people improve their position in life.

Helping the best get better,
Mat Koenig
CEO & Founder
KonigCo LLC
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Mathew Koenig's Photos on ADM

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Mathew Koenig's ADM Blog

Three ways to use SMS at Your Dealership

Posted on December 16, 2013 at 6:53am 0 Comments

Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:

A. Offending the customer with too many messages

B. Being sued for inappropriate use of SMS messaging

In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.

This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …


Today the world changed and it’s because you sold a car

Posted on June 17, 2013 at 7:04am 0 Comments

I saw this great quote and had to share it with everyone. Our industry, Automotive, has had so many perception issues over the past 20+ years and we get really mad about most of the jokes right?

People say things like "that guy reminds me of a used car salesman" when they describe someone that they think is, well, less than honest.

For YEARS I would get so upset an debate these comments like "Hey, not everyone is like that stereotype from the 70's movie....we're people…


Salespeople need to be hunters and farmers

Posted on June 7, 2013 at 10:31am 0 Comments Are you a hunter or farmer For so many years, we have struggled as an industry when it comes to follow up. Then, companies like Clients for Life and came along and started sending our follow up letters for us. All we had to do was sign it and mail it. This gave us more time to focus on working with the customers who were on the…


One change can increase sales amd improve the life of everyone on your team

Posted on May 28, 2013 at 4:00pm 0 Comments

Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:

We need more quality leads.

Or... Cars are bringing brain damage at the sale.

Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?

My answer to these issues are yes, yes and what. You have to control the controllable and you can control all of these…


Comment Wall (4 comments)

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Join Automotive Digital Marketing

At 4:18pm on May 13, 2013,
Daniel Hinds

Hey Matt! I work with Tim Martell and Wikimotive and we're starting a podcast series. I really like your videos and was curious how you did the effects on this one: 


At 12:54pm on May 13, 2013, Steve Duff said…

ok, will set it up now.

At 12:48pm on May 13, 2013, Steve Duff said…

Yes, they are dead wrong. The reps know it but they are more scared of their bosses than they are of their clients unfortunately. I already put our ring in the hat on your site within a day or two of you announcing it. Good luck with it!

At 11:54am on May 13, 2013, Steve Duff said…

keep fighting the good fight!

I emailed our cars reps our cancellation notice (effect June 29 when our current contract expires) and am about to seriously ax a lot of AT functions. I do feel bad for the reps that are taking it on the chin for their bosses though.


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