Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
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Martin Logsdon
- Male
- Houston, TX
- United States
- MARTIN MARKETIING co
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Martin Logsdon's ADM Discussions
Vendors that stand out
Replied Dec. 30, 2009
Martin Logsdon's ADM Page
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Latest ADM Activity
Be proactive before the media blows it out of proportion, as they did.
Strong presence, great work Ken and Ralph.
The whole group should have got up and left.
#1...has the most character ans eye appeal. With all respect, the others are boring and would never gain my attention. Happy New Year All
Happy New Year C'man. I met the izmo folks at the NADA in Veas years ago when they were just ramping up.
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- MARTIN MARKETIING co
- Location
- Houston, TX
- Auto Industry Business Segment or Affiliation:
- Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Dealership Supplier, OEM Supplier, Advertising Agency, Marketing Services Provider, Consultant, Media or Journalist, Dealership Solution Provider
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Not Applicable
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- martylogs@yahoo.com
- REQUIRED: Your Business Phone Number:
- 281.599.8010
- Your Mobile Phone Number:
- 2815998010
- REQUIRED: Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)
- http://www.N/A
- Describe YOUR Value Proposition... Why should people do business with you? (this text box OK for HTML)
- All facets of automotive marketing including eCommerce
- Describe your background, when you first got into the car business, what you are PASSIONATE about... Tell us who you REALLY are:
- Extensive experience in all phases in the automotive sector over 30 years and all tiers.
General Summary: Substantial successful automotive experience in sales and marketing with the ability to perform at a decision-making level. Polished, experienced professional specializing in business development and retention.
Education: University of Illinois, Chicago, Illinois, 1981, BS Marketing, minor Industrial Engineering Technology, 3.8 GPA. Active member of the American Marketing Association.
EMPLOYMENT HISTORY
April, 1991 to Marketing Consultant, dba Martin Marketing co.
Present Houston, TX 77077 (formerly Metairie, LA 70002)
Full service automotive marketing company including: research, business development, media/PR, planning, implementation, and sales management. Successfully developed and executed direct mail and promotional print efforts for dealers/dealer groups. Currently Dormant.
April, 2005 to Regional Sales Manager, newcars.com
October, 2005 National (Detroit/CA)
Develop and retain business relationships with Dealers in Texas and surrounding major markets.
June, 2001 to Marketrend Interactive, Automotive Consultant
June, 2005 Houston, TX & Toronto, Ontario., CA
National Consultant for a North American operation doing full automotive life-cycle systems CRM implementation for manufacturers and dealer groups/direct.
May, 1993 to Marketing Director, Murphy-Graham, Co.
April, 1999 Metairie, LA
Administered a full service, in-house advertising agency with all marketing functions, advertising, and promotions for an automobile dealer group and its affiliated businesses. Entailed creative effort, securing all the different media contracts, monitors promotional activity, and analyze results. $2.2 Million Annual Budget. Company dissolved.
September, 1991 Sr. Account Executive, CableRep Advertising
to May, 1993 Cox Communications Inc. Harahan, LA
Responsible for servicing existing automotive clientele and obtaining new accounts. Created marketing plans, media strategies, and produced commercials for the automotive market. Increased billing to new levels. Left for above position.
September, 1989 to Account Executive, WEZB-FM, B-97
September, 1991 New Orleans, LA
Same as above. #1 billing station in NOLA. Left for above position. Automotive Specialist.
July, 1987 to General Sales Manager, Ducote Motors, Inc.
June, 1989 Harvey, LA
Responsible for all functions related to managing a retail automobile dealership including: hiring and supervising the sales staff, the finance department, marketing, and advertising. Made profitable for 1st time in 4 years. Chrysler/Plymouth/Jeep/Mazda.
January, 1984 Sales Manager and Finance Manager,
to June, 1987 Benson Management Co. Metairie, LA
Same as above. F&I trained with Karl Singer in Dallas. Nissan & Toyota stores.
August, 1981 to Wine Merchandising Manager, Federated Distributor
December, 1984 Chicago, IL
Responsible for increasing inventory outflow and control of company products. Provided weekly reports to VP illustrating our position in current marketplace. Created and operated new division.
February, 1979 to Sales Manager, Prorok Datsun, Inc.
August, 1981 Oak Lawn, IL
Same as auto position above. Executed during college.
- Enter the URL of a DEALER Website you recommend (example = www.SandersonFord.com):
- http://www.N/A
- Enter URL of OEM or affiliated site you recommend (example = www.FLMDigital.com):
- http://www.N/A
- Enter URL of a CLASSIFIED AD or INVENTORY LISTING site you recommend (example = www.Cars.com):
- http://www.N/A
- Enter URL of YOU or YOUR COMPANY'S Facebook Profile or Fan page (example = www.facebook.com/RPaglia):
- http://www.N/A
- Enter URL of YOU or YOUR COMPANY'S YouTube Channel (example = www.youtube.com/AutoDigitalMarketing):
- http://www.N/A
- Check the Dealership WEBSITE PROVIDERS you currently use, or have experience using in the past:
- Not Applicable
- Select the Automotive Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix, AutoUSA, Cars.com NewLeadsPlus, CarSmart, InvoiceDealers.com, NewCars.com, Not Applicable
- Select the Dealer Management System(s) (DMS) You Currently Use:
- Not Applicable
- Select the Inventory Management or Used Car Inventory Marketing Solution You Use (if applicable):
- Not Applicable
Martin Logsdon's ADM Photos
Comment Wall (1 comment)
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- At 6:57am on July 8, 2009,
Clarence U Romero said…
- Martais!!
Welcome to
Automotive Digital Marketing Professional Community (ADM)
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