For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
We're going to spearhead a 12 week series of webinars that focus on one topic per week.Effectively, we've identified 12 topics that we feel are worthy of drill-down and we'd like to ask the trainer/consultant "body" to select a a topic that speaks to each of you and to become the host and moderator for that week's meeting.Take a look at the roster and get yourself registered!June 3rd Kim Clouse/iAuto Consultants: Old Dogs and New Dogs: Bridging the Gap with Technique and TechnologyJune 10th…See More
Select All franchises/brands you are associated with
ADM is a Professional Network, describe: "Why should anyone do business with you?"
All facets of automotive marketing including eCommerce
"What will YOU contribute to the ADM Community?"
Extensive experience in all phases in the automotive sector over 30 years and all tiers.
General Summary: Substantial successful automotive experience in sales and marketing with the ability to perform at a decision-making level. Polished, experienced professional specializing in business development and retention.
Education: University of Illinois, Chicago, Illinois, 1981, BS Marketing, minor Industrial Engineering Technology, 3.8 GPA. Active member of the American Marketing Association.
April, 1991 to Marketing Consultant, dba Martin Marketing co.
Present Houston, TX 77077 (formerly Metairie, LA 70002)
Full service automotive marketing company including: research, business development, media/PR, planning, implementation, and sales management. Successfully developed and executed direct mail and promotional print efforts for dealers/dealer groups. Currently Dormant.
April, 2005 to Regional Sales Manager, newcars.com
October, 2005 National (Detroit/CA)
Develop and retain business relationships with Dealers in Texas and surrounding major markets.
June, 2001 to Marketrend Interactive, Automotive Consultant
June, 2005 Houston, TX & Toronto, Ontario., CA
National Consultant for a North American operation doing full automotive life-cycle systems CRM implementation for manufacturers and dealer groups/direct.
May, 1993 to Marketing Director, Murphy-Graham, Co.
April, 1999 Metairie, LA
Administered a full service, in-house advertising agency with all marketing functions, advertising, and promotions for an automobile dealer group and its affiliated businesses. Entailed creative effort, securing all the different media contracts, monitors promotional activity, and analyze results. $2.2 Million Annual Budget. Company dissolved.
September, 1991 Sr. Account Executive, CableRep Advertising
to May, 1993 Cox Communications Inc. Harahan, LA
Responsible for servicing existing automotive clientele and obtaining new accounts. Created marketing plans, media strategies, and produced commercials for the automotive market. Increased billing to new levels. Left for above position.
September, 1989 to Account Executive, WEZB-FM, B-97
September, 1991 New Orleans, LA
Same as above. #1 billing station in NOLA. Left for above position. Automotive Specialist.
July, 1987 to General Sales Manager, Ducote Motors, Inc.
June, 1989 Harvey, LA
Responsible for all functions related to managing a retail automobile dealership including: hiring and supervising the sales staff, the finance department, marketing, and advertising. Made profitable for 1st time in 4 years. Chrysler/Plymouth/Jeep/Mazda.
January, 1984 Sales Manager and Finance Manager,
to June, 1987 Benson Management Co. Metairie, LA
Same as above. F&I trained with Karl Singer in Dallas. Nissan & Toyota stores.
August, 1981 to Wine Merchandising Manager, Federated Distributor
December, 1984 Chicago, IL
Responsible for increasing inventory outflow and control of company products. Provided weekly reports to VP illustrating our position in current marketplace. Created and operated new division.
February, 1979 to Sales Manager, Prorok Datsun, Inc.
August, 1981 Oak Lawn, IL
Same as auto position above. Executed during college.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.