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Martin Logsdon
  • Male
  • Houston, TX
  • United States
  • MARTIN MARKETIING co
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MARTIN MARKETIING co
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Dealership Supplier, OEM Supplier, Advertising Agency, Marketing Services Provider, Consultant, Media or Journalist, Dealership Solution Provider
REQUIRED: Your Business Phone Number
281.599.8010
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.martinmarketingco.com
YOUR Email address for business contacts
martin.logsdon@martinmarketingco.com
Select All franchises/brands you are associated with
Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
All facets of automotive marketing including eCommerce
"What will YOU contribute to the ADM Community?"
Extensive experience in all phases in the automotive sector over 30 years and all tiers.
General Summary: Substantial successful automotive experience in sales and marketing with the ability to perform at a decision-making level. Polished, experienced professional specializing in business development and retention.

Education: University of Illinois, Chicago, Illinois, 1981, BS Marketing, minor Industrial Engineering Technology, 3.8 GPA. Active member of the American Marketing Association.

EMPLOYMENT HISTORY
April, 1991 to Marketing Consultant, dba Martin Marketing co.
Present Houston, TX 77077 (formerly Metairie, LA 70002)
Full service automotive marketing company including: research, business development, media/PR, planning, implementation, and sales management. Successfully developed and executed direct mail and promotional print efforts for dealers/dealer groups. Currently Dormant.

April, 2005 to Regional Sales Manager, newcars.com
October, 2005 National (Detroit/CA)
Develop and retain business relationships with Dealers in Texas and surrounding major markets.

June, 2001 to Marketrend Interactive, Automotive Consultant
June, 2005 Houston, TX & Toronto, Ontario., CA
National Consultant for a North American operation doing full automotive life-cycle systems CRM implementation for manufacturers and dealer groups/direct.


May, 1993 to Marketing Director, Murphy-Graham, Co.
April, 1999 Metairie, LA
Administered a full service, in-house advertising agency with all marketing functions, advertising, and promotions for an automobile dealer group and its affiliated businesses. Entailed creative effort, securing all the different media contracts, monitors promotional activity, and analyze results. $2.2 Million Annual Budget. Company dissolved.

September, 1991 Sr. Account Executive, CableRep Advertising
to May, 1993 Cox Communications Inc. Harahan, LA
Responsible for servicing existing automotive clientele and obtaining new accounts. Created marketing plans, media strategies, and produced commercials for the automotive market. Increased billing to new levels. Left for above position.

September, 1989 to Account Executive, WEZB-FM, B-97
September, 1991 New Orleans, LA
Same as above. #1 billing station in NOLA. Left for above position. Automotive Specialist.

July, 1987 to General Sales Manager, Ducote Motors, Inc.
June, 1989 Harvey, LA
Responsible for all functions related to managing a retail automobile dealership including: hiring and supervising the sales staff, the finance department, marketing, and advertising. Made profitable for 1st time in 4 years. Chrysler/Plymouth/Jeep/Mazda.

January, 1984 Sales Manager and Finance Manager,
to June, 1987 Benson Management Co. Metairie, LA
Same as above. F&I trained with Karl Singer in Dallas. Nissan & Toyota stores.

August, 1981 to Wine Merchandising Manager, Federated Distributor
December, 1984 Chicago, IL
Responsible for increasing inventory outflow and control of company products. Provided weekly reports to VP illustrating our position in current marketplace. Created and operated new division.

February, 1979 to Sales Manager, Prorok Datsun, Inc.
August, 1981 Oak Lawn, IL
Same as auto position above. Executed during college.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.N/A
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.clkclk.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.N/A
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.N/A
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.N/A
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, Liquid Motors, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, iDealerNetwork, eCarList, Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Dealix, AutoUSA, Cars.com NewLeadsPlus, CarSmart, NewCars.com, Next Phase media, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Arkona, OTHER
Used Car Inventory Management Solutions You Use
vAuto, vinSolutions, FirstLook, Whatever the Used Car Manager thinks he can steal the trade-in for

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Comment Wall (1 comment)

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At 6:57am on July 8, 2009, Clarence U Romero said…
Martais!!
 
 
 

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