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Mark King
  • Owensboro, KY
  • United States
  • Don Moore Automotive
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  • Chuck Barker
  • Johnnie Monroe
  • Jimmy Vee
  • Ralph Paglia

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REQUIRED: Name of Your Dealership, Business or Organization:
Don Moore Automotive
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Honda..., -Hyundai..., -Jeep..., -Mitsubishi..., -Nissan..., -Scion..., -Toyota...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Talking to someone that really understands and listens, isn't that what you want to do. We want to help you make that important decison, not just push. We are tech savey, and use that information to show the value ofdoing business with our team.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group, Other
INTERNET LEAD Suppliers You are using now, or in the past NewLeadsPlus, eLeads
Reynolds ERA
Used Car Inventory Management Solutions You Have Used

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At 3:48pm on May 8, 2010, Ralph Paglia said…
Mark, you may as well be asking "how many angels can dance on the head of a pin", but if you are not Catholic you may not know what I am referring to... OK, you want to get real? Here it is, NO LENGTH OF TIME beyond an immediate and high quality response to a customer's inquiry is better than a span of time that is any amount less... Think of "Live Chat" and you get the picture.

Now, if you want to set minimum lead response time performance standards and benchmarks for what is considered "Unacceptable, Acceptable, Good, Better and Excellent" then you had better start measuring BEFORE you set those benchmarks or they will be pure unadulterated BULLSHIT, and your benchmarks will not be taken seriously, consequences will not be enforceable and you will simply fail.

How do you set benchmarks after you get the dealership's or group's historical lead response time performance data?

Great question, glad you asked... Here are a few guidelines:

1. The data you base a dealership's lead response time performance and quality benchmarks on must be sourced from the same system (CRM, Lead Management Tool, OEM reports, etc.) that will be used to monitor, evaluate and coach the people tasked with handling leads and responding to them.

2. (see the rest of my response and recommendations in the ADM Forum Discussion that I put your name into)

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