"This is a great article. I have come across several dealers recently that are still not comfortable in the social media arena and definetley not aware of all the features and functions on the various platforms. I agree with Brian that…"
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Over 30 years in the Automotive marketing business providing clients with a complete range of services including Digital marketing (SEO, SEM, Social networks, reputation management, Website development) as well as traditional media - Radio, TV, Direct Mail and Print.
Most importantly I realized that what most customers/clients want is for someone to listen to them and focus on their needs. I present a different approach to what they are used to from a typical marketing person as I have worked in several dealerships Internet/BDC as the departent manager. Due to this fact I better understand what a dealer is looking for and what their needs are.
Dealerships and other busineses in the automotive category who take better care of their prospects as well as current customers who are seeking more information on their websites, will end up with more of the business and keep their customers happy. Happy customers = more referrals, more referrals = more sales!
What will YOU contribute to the ADM Community?
As a kid I lived in great places like Vancouver BC, Southern California and the Jersey Shore! After the drudgery of school I started in the advertising/marketing business as a graphic artist and eventually moved into acount management.
Over 30 years on the agency side of the business in one category is a long time and what a long strange trip it has been! Over the years I have worked with a lot of realIy good people and have worked on the agency as well as dealer side of the desk.
I have always loved cars. My father used to race dragsters when I was younger back when the engines were up in front of the drivers! We used to go to a lot of races and now that I am an adult with kids, I have taken my father to a bunch of Drag races and Nascar races.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Hey Mark, welcome to ADM. I am happy to see you here, especially since you are a big advocate for our LiveChatAgent and iClickToTalk solutions!
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