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Marc Bodner
  • Durham, NC
  • United States
  • Albright Digital
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  • Mike Watson
  • Steve Duff
  • David T. Gould
  • Tom Gorham
  • Ralph Paglia

Marc Bodner's ADM Discussions

Best way to roll out new product to dealers?

Started this ADM discussion. Last reply by Brian Pasch Apr 17, 2012. 3 Replies

We're a technology company that has developed a reputation management tool that simplifies the process of monitoring, collecting, and distributing online reviews and comments.We've sold into dealers…Continue

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Marc Bodner's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Marc Bodner commented on Leonard Buchholz's blog post Are your advertising dollars well spent?
"I see great signs of improvement in dealerships I use and dealerships I visit.  Part of my product line is service based so I hang out in a lot of service drives and customer lounges listening. Most of the attitudes in the post derived from…"
May 22, 2012
David T. Gould and Marc Bodner are now friends
May 21, 2012
Marc Bodner commented on Richard J Bustillo's video
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Richard Bustillo on Reputation Management - Automotive Management Minute

"Great piece Richard.  As you said in your comments, a great deal of "Reputation Management" is reactive, not proactive.  You find 5 or 6 bad Google reviews on your site and the activity begins to "collect" good…"
May 3, 2012
Marc Bodner commented on Brian Pasch's blog post How Does Google Identify Fake Online Reviews?
"Great post Brian.  Been a while since I had to do that kind of math; wasn't much better at it now! However since I make my living working with dealers on building better reputations it's good to see the topic getting this much play.…"
Apr 30, 2012
Marc Bodner updated their profile
Apr 24, 2012
Marc Bodner commented on Will Michaelson's blog post Are You Taking Facebook Too Seriously?
"What this points out is that social media is being executed improperly.  Social media is akin to working a room at a cocktail party.  It's not blatant, it's not in your face, it's not about what you do!  It's about…"
Apr 23, 2012
Marc Bodner commented on Ralph Paglia's blog post Google Proposes New Metrics for Online Advertising
"Having spent considerable time in the TV industry, and have participated in the cable industry's presentation for Media Rating Council approval,  this sounds like the continued move to evaluate online resources just like TV.…"
Apr 19, 2012
Brian Pasch replied to Marc Bodner's discussion Best way to roll out new product to dealers?
"Marc Your company can participate in the upcoming Spring or Fall conferences that allow for vendor booths which can connect you with dealers.   The next shows are the Internet Battle Plan May 9-10th and the 2012 Automotive Boot Camp…"
Apr 17, 2012
Marc Bodner commented on Mike Watson's blog post That Feeling In Your Gut
"Love the "so what"!  Ain't it the truth."
Apr 17, 2012
Marc Bodner replied to Marc Bodner's discussion Best way to roll out new product to dealers?
"Thanks for the comment Brian.  The fact that larger firms have products in the marketplace, BUT dealers are struggling with this very area is the reason we developed the product.  Our strategy returns simplicity to the task and allows…"
Apr 17, 2012
Brian Pasch replied to Marc Bodner's discussion Best way to roll out new product to dealers?
"Marc Thank you for reaching out the the ADM community, that is a great first start.  You are entering a crowded market that include companies that have strong market reach and brand visibility.  Companies with thousands of existing…"
Apr 17, 2012
Steve Duff left a comment for Marc Bodner
"Hi Marc, welcome and thanks for the kind words!"
Apr 17, 2012
Marc Bodner posted a discussion

Best way to roll out new product to dealers?

We're a technology company that has developed a reputation management tool that simplifies the process of monitoring, collecting, and distributing online reviews and comments.We've sold into dealers in our home geography, built metrics to prove the value with the above as well as SEO savings, and want to take it nationally.  We were just at the Digital Dealer Show and that provided leads. As dealers and dealership personnel, what is your recommended path to reach out and connect without being…See More
Apr 17, 2012
Marc Bodner commented on Mike Watson's blog post That Feeling In Your Gut
"It appears you have a system in place that's delivering an acceptable return, however as a motivated and astute business person you'd like to make it more effective and efficient.  While "Fear of Loss" or "Hope of…"
Apr 17, 2012
Marc Bodner commented on Mike Watson's blog post That Feeling In Your Gut
"Like your thought about "relevant" thing.  Technology has given us so many things to "measure" we sometimes buy tools to help us manage the tools we just bought.  We are in a people business, and that's a very…"
Apr 17, 2012
Marc Bodner commented on Ralph Paglia's video
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Ralph Paglia Presents Evolution of Automotive Digital Marketing at DD12 (Part 2)

"Thanks for posting this.  Since I'm big into the reputation management segment of the business it's great to get third party validation that this avenue is HUGE in the digital mix."
Apr 14, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Albright Digital
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional
REQUIRED: Your Business Phone Number
919-614-2293
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.albrightdigital.com
YOUR Email address for business contacts
mbodner@albrightdigital.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We assist in filtering through all the data provided by online lead generation and reputation management and aggregate it into a manageable dashboard that allows for better workflow and better use of marketing resources.
What will YOU contribute to the ADM Community?
My passion has been understanding the psychology of purchasing and turning that information into understandable processes for better sales results.
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, eDealerBiz, DealersWebsites.com, BusinessRater
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, Liquid Motors, Automotive.com, Jumpstart, AutoNetUSA, Cars.com NewLeadsPlus, CarsDirect.com, eLeads
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS)

Comment Wall (2 comments)

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At 12:02pm on April 17, 2012, Steve Duff said…

Hi Marc, welcome and thanks for the kind words!

At 6:57pm on March 19, 2012, Tom Gorham said…

Welcome to ADM Marc.  I share you passion for understanding the psychology of purchasing.  Look forward to your contributions!

Tom

 
 
 

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