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Mallory Keller
  • Female
  • Frederick, MD
  • United States
  • Shockley Honda
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Mallory Keller's ADM Discussions

Merging the Internet Department and the Sales Floor?

Started this ADM discussion. Last reply by Jeremy Wiggell Apr 19, 2012. 4 Replies

Does anyone have any ideas / opinions on merging the internet department and the sales floor. We currently have an Internet Team Department, everyone on the team works together and we are at the…Continue

ECommerce / Internet Sales Director

Started this ADM discussion. Last reply by Philip Zelinger Aug 22, 2011. 4 Replies

Hello everyone, I am having dificulties coming up with an aggressive pay plan for an Internet Sales Manager / ECommerce Director. Any ideas would be great!Continue

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Latest ADM Activity - Click "More" at bottom!

Jeremy Wiggell replied to Mallory Keller's discussion Merging the Internet Department and the Sales Floor?
"Hi If you have not read Dale Pollak's book - "Velocity 2.0" yet, you should do so for some ideas on this. The last four chapters are devoted to this subject and how dealership structures may be changed to suit the latest market…"
Apr 19, 2012
Mallory Keller replied to Mallory Keller's discussion Merging the Internet Department and the Sales Floor?
"Why do you say that?"
Apr 12, 2012
Ronald G. (Ron) De Angelo replied to Mallory Keller's discussion Merging the Internet Department and the Sales Floor?
"Best advice from my perspective...........................DON'T!!!!!"
Apr 10, 2012
Mallory Keller's discussion was featured

Merging the Internet Department and the Sales Floor?

Does anyone have any ideas / opinions on merging the internet department and the sales floor. We currently have an Internet Team Department, everyone on the team works together and we are at the point where we need to merge the internet to sales floor and become an Internet Dealership. Any ideas would be great! See More
Apr 6, 2012
Tom Gorham liked Mallory Keller's discussion Merging the Internet Department and the Sales Floor?
Apr 6, 2012
Tom Gorham replied to Mallory Keller's discussion Merging the Internet Department and the Sales Floor?
"Mallory, you face the most difficult of decisions.  Most agree that the ideal is a digital dealership where all the sales staff are also Internet salespeople.  This is, after all, the digital age. They should be the same thing,…"
Apr 6, 2012
Mallory Keller posted a discussion

Merging the Internet Department and the Sales Floor?

Does anyone have any ideas / opinions on merging the internet department and the sales floor. We currently have an Internet Team Department, everyone on the team works together and we are at the point where we need to merge the internet to sales floor and become an Internet Dealership. Any ideas would be great! See More
Apr 5, 2012
Philip Zelinger replied to Mallory Keller's discussion ECommerce / Internet Sales Director
"You are welcome!  Yes, I have heard of team pay plans, and frankly if you note the bonuses and incentives in the sample I posted that are tied to achieving total dealership profitability, sales volume, CSI goals etc. you will see that there is…"
Aug 22, 2011
Mallory Keller replied to Mallory Keller's discussion ECommerce / Internet Sales Director
"Thank you both for your input. Right now I have an Internet Team of 5 Specialist's whom are on a group pay system, and it is being to break the team aspect of the group. I am just trying to fin out what pay plan would work for them and still…"
Aug 22, 2011
Philip Zelinger replied to Mallory Keller's discussion ECommerce / Internet Sales Director
"Hello Mallory,   Compensation packages can be a challenge since they must draw a fine line between motivating the employee and preserving an acceptable ROI for the dealer.  In addition, in today's litigious world they must be…"
Aug 22, 2011
Jason Manning replied to Mallory Keller's discussion ECommerce / Internet Sales Director
"Million different ways you can do it.  Questions that the owner will want to answer is:  Who is bringing them in?  My dollars or their skill?   $250 minis, 20% front end, appropriate bonuses for volume tiers that are hit (15…"
Aug 22, 2011
Mallory Keller posted a discussion

ECommerce / Internet Sales Director

Hello everyone, I am having dificulties coming up with an aggressive pay plan for an Internet Sales Manager / ECommerce Director. Any ideas would be great!See More
Aug 22, 2011
Mallory Keller updated their profile
Jul 21, 2011
Mallory Keller updated their profile photo
Jul 21, 2011
Mallory Keller is now a member of Automotive Digital Marketing ProCom
May 25, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Shockley Honda
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional
REQUIRED: Your Business Phone Number
3016945400
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.shockleyhonda.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
240 566-6857
Select All franchises/brands you are associated with
15-Honda
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Cars.com NewLeadsPlus, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
HomeNet, vAuto, vinSolutions

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