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MacKenzie Garfield
  • Dallas, TX
  • United States
  • TaCito Direct Marketing
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MacKenzie Garfield's ADM Profile page

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Latest ADM Activity - Click "More" at bottom!

MacKenzie Garfield is attending Eliana Raggio's event
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Expert Panel Discussion: Which Social Media Strategy is Right for You? at http://forms.tkcarsites.com/go/tkcarsites/strategy-web

January 26, 2011 from 12pm to 1pm
When it comes to Social Media, some dealerships are eager to increase their "likes' and followers while others are more concerned with customer interactions. Does your dealership have a Social Media strategy in place? And if so, which strategy is right for you?TK Carsites proudly invites you to join our panel of Social Media Experts as they share their experiences and recommend strategies that are sure to have a direct and swift impact for your dealership. In this webinar, you will have the…See More
Jan 25, 2011
MacKenzie Garfield posted a blog post

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1DVDs, 80% off electronics and deeply discounted appliances. I know that I comb the mail Sunday, looking for deals that can't-be-beat. If you plan on playing the Black Friday game and don't utilize…See More
Dec 3, 2010
MacKenzie Garfield posted blog posts
Dec 2, 2010
MacKenzie Garfield's blog post was featured

What did you do this morning? Or, how buyer behavior should effect marketer behavior

This morning, when my alarm went off expectedly early, I woke up and read my email. (FYI: the secret to being a morning person when you aren’t a morning person is to set your alarm earlier than you wake up and snooze it repeatedly until you…See More
Dec 2, 2010
Ralph Paglia commented on MacKenzie Garfield's blog post What did you do this morning?, or how buyer behavior should effect marketer behavior
"I care... Because you are right. The marketing strategies used by the companies you identify are working."
Dec 2, 2010
MacKenzie Garfield posted a blog post

What did you do this morning? Or, how buyer behavior should effect marketer behavior

This morning, when my alarm went off expectedly early, I woke up and read my email. (FYI: the secret to being a morning person when you aren’t a morning person is to set your alarm earlier than you wake up and snooze it repeatedly until you…See More
Dec 1, 2010
MacKenzie Garfield posted a blog post

Are you holding on to your consumers, or, the Boss guest-writes this week

Top of Mind Awareness, or “TOMA,” as referred to by marketers, is that product or service which a consumer thinks of first when considering a purchase. For dealers and…See More
Oct 28, 2010
MacKenzie Garfield updated their profile photo
Oct 21, 2010
MacKenzie Garfield is now a member of Automotive Digital Marketing Professional Community
Oct 20, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
TaCito Direct Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Marketing Services Provider
REQUIRED: Your Business Phone Number
9724582026
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.tacito.com
YOUR Email address for business contacts
mackenzie@tacito.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
9724582026
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We're in the business of helping dealers build value in their dealership. We believe the best way to do that is by building your dealership's brand.

We understand that your brand is a collection of perceptions that your prospects, customers and staff members have about your dealership. You must continually use a variety of approaches to sell these groups on your value and how much you treasure their relationship.

We believe that there are key prospects who are open to having a relationship with you and that a direct approach often works best. There are proven criteria we use that qualify the best, high-value prospects for your dealership and the products and services you sell.

A scatter approach using broad media, such as radio and TV, can often waste a lot of your money and fail to build value efficiently. Newspapers have lost touch with your best prospects, most of whom have stopped reading the daily paper long ago. The car-buying world has already moved toward the internet, with over 70% of car shopping beginning on the Web. The day is here when your best prospects will visit your on-line site first, before they visit your dealership facility.

We sincerely believe that our experience in working with hundreds of dealers each year gives you a big advantage. We are up to speed on how to build your brand and how to increase the value of your business. All it takes is a phone call or email to us.
What will YOU contribute to the ADM Community?
A large portion of our work involves consulting, where we work directly with dealer management groups helping them with brand-building, long-range value creation, extended marketing campaigns and much more.

We use tools like our Market Maximizer® to help build sales and drive business your way. We employ our Brand Promise® testing to uncover the best way to express your brand in all types of advertising. And we do Share of Voice® analysis to check your advertising position against your competition in your market.

We advise our dealer clients on the best media mix, media allocation, media spending and campaign planning. We concentrate on the most effective use of media, direct response, special events, brand testing and creative solutions.

We work as a traditional ad agency and marketing communications firm, with the added benefit of our auto industry specialization. Our clients know that we can help them meet virtually every need. They call us for quick action: direct-response solutions to stimulate showroom traffic, new and used car sales and increased activity in the service department.

For new clients, we often start with an onsite visit we call Day One. After that, we might recommend a Grow Right Summit® that involves building a campaign over an extended period that builds value and gains market share. We stay involved throughout the entire process to assure our clients’ success.

Our approach is unique, it’s targeted and it gets results!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://jimclick.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://blog.tacito.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/tacitodirect
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/tacitodirect
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ford?blend=1&ob=4
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Other
INTERNET LEAD Suppliers You Have Experience Using
OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona
Used Car Inventory Management Solutions You Use
Not Applicable...

MacKenzie Garfield's ADM Blog

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Posted on December 3, 2010 at 2:00pm 0 Comments

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…

Continue

Sell 250+ Used Cars This Weekend, or, Is Direct Mail Worthy of Your Marketing Dollars?

Posted on December 2, 2010 at 2:00pm 0 Comments

YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…

Continue

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