A great CRM can provide a significant advantage, not only by tracking customer history but also by integrating all departments – sales, service, internet, etc., into one seamless money generating machine. But how does one use a CRM to make the biggest impact? Join us for this free 1 hour webinar as we discuss the top program strategies that guarantee success when using your customer relationship management tool. We'll be covering: •Key elements to look for when choosing a CRM •How…See More
Ralph Paglia will share his insights on guerrilla marketing and competitive advertising strategies for the web.With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them. What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google? How can dealers and managers use…See More
By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. Released in the middle of 2011, it uccinctly depicts where influence takes place as the auto shopper oves from undecided to purchasing a vehicle. ZMOT is undeniably fascinating but it left many in the Auto Industry scratching their heads wondering how to use all that information.Who better…See More
Following a successful webinar, JD Rucker expands on how dealers can use the Penguin update to their advantage. This webinar will go over the basics quickly, but spend most of the time on advanced techniques that are being prescribed in order to use the update as a positive rather than get hit with the negative effects. This webinar will provide step-by-step guidance on how to alter your existing website to embrace the Penguin update. Even if you have seen this presentation before, come back to…See More
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