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ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Lou Vickery grew up in Atmore, Alabama, and after graduating high school, signed a professional baseball contract with the St. Louis Cardinals. His ten year career in major league baseball included playing for the New York Yankees and coaching in the Cincinnati Reds organization. He has B.S. degree from Troy State University and worked four years with Merrill Lynch before going into the training and development field. He has worked with over 2,800 companies in 44 states and two foreign countries, presenting his customer-focus programs to over 30,000 people. Lou is the author of ten books and currently in his sixth year of broadcasting, hosting a morning radio program.
NIADA has recently initiated an Education and Training Consortium which encourages quality educational opportunity providers to join together to offer programs and products to the independent automobile industry. Consortium selection criteria focus on the needs of the dealer. I am happy to say that Lou Vickery’s Pre-Owned Online Sales Training Course met that standard and is one of the first educational opportunities to be offered. It is simple, straightforward and offers flexibility that both the dealer and the salespersons can appreciate.
Whether you use this course or select another approach, I challenge you to stay focused on growing your people. Help them become the most effective salespersons in the industry. Encourage their enthusiasm. Cultivate their energy. The profits will be yours!
What will YOU contribute to the ADM Community?
As you evaluate the sales practices at your dealership, consider what is really working, what needs improvement and what you need to eradicate. I challenge you to get involved in making the sales culture the best it has ever been. Be a part of the learning. Be a working leader, actively engaging the sales staff.
As a trainer, I preached that message to every group I stood before, and after years in the automotive industry, I have always enjoyed watching a salesperson grow or hearing from a dealer with whom I have worked, that his staff is really making strides in sales.
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