"Great philosophy. I especially agree with the early TO. If i transpose this to a restaurant, it is a different experience if I have to address an issue with a manager who has already stopped by to introduce him- or herself, rather than a new face. I…"
"I attended AutoCon and Joe Castle did a fantastic presentation of how he runs his dealerships. Maybe Ralph could invite him to post some information from his presentation. In short, he completely changed the structure of his dealerships…"
"I vividly, remember the Aries K. You had to convince the customer that Chrysler was going to be around longer than the warranty and then provide a world class walk-a-round and demo drive, if you ever expected to sell one. Some of the…"
"Thanks for posting... All too often the process that is applied when the customer visits the dealership in person after doing "their homework" online is disconnected from the people in a dealership who are assigned responsibility for the…"
Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration list. In-store sales processes back then were…See More
"Almost 30% of the leads dealers receive from our DriveItNow service comes from mobile. DriveItNow Mobile increases normal DriveItNow lead volume by almost 40%.
Conversion rates for these mobile leads are in line with the higher than industry average…"
Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!
When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…
I am always happy to see dealership managers join us so we can get some perspective from the showroom to add to ours. Please review and reply to some of my forums and feel free to disagree. No worries, I can take it. Thanks!
I am back in my home office today and when I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 395 automotive professionals who have joined the ADM Community!
Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
No comments yet!
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.