Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!
When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…
I am always happy to see dealership managers join us so we can get some perspective from the showroom to add to ours. Please review and reply to some of my forums and feel free to disagree. No worries, I can take it. Thanks!
I am back in my home office today and when I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 395 automotive professionals who have joined the ADM Community!
Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!
We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.
Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!
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