Automotive Digital Marketing

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Lisa Sarata
  • Female
  • Houston, TX
  • United States
  • Courtesy Chevrolet - Phoenix
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Lisa Sarata's ADM Discussions

Did you get invited? Are you going? To which one?

Started this ADM discussion. Last reply by Lisa Sarata Apr 29, 2010. 1 Reply

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Courtesy Chevrolet - Phoenix
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I worked for Courtesy Chevrolet in Phoenix for several years before going to work for WasteManagement
"What will YOU contribute to the ADM Community?"
I am the CSI manager for the largest total sales volume GM dealer in the world.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group,, Izmocars, TK Carsites
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply,, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA,,,, NewLeadsPlus,, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, eLeads,, United Auto Finance
Used Car Inventory Management Solutions You Have Used
My Used Car Manager's Fantasies..., HomeNet..., AAX..., My Crystal Ball..., The Magic 8 Ball..., Whatever the Used Car Manager thinks he can steal the trade-in for...

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Lisa Sarata's ADM Blog

Eighth Element of the Automotive Consumer Journey

Posted on September 17, 2012 at 4:30pm 4 Comments

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…


Car Buyers Use Mobile to Research Vehicle Purchases

Posted on June 26, 2012 at 6:30am 2 Comments


Is Your Social Marker Good or Bad?

Posted on March 31, 2010 at 12:00pm 0 Comments

Is Your Social Marker Good or Bad?


Comment Wall (5 comments)

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At 7:10pm on March 19, 2008, Paul Pepe said…
Lisa sorry its taken so long.
But I'm going through alot right now. Thanks
At 3:09pm on January 30, 2008, Betsy Nanson said…
Hi Lisa. I saw that you added me as a friend. I see you are Courtesy in Phoenix...Ralph's old stomping grounds. I hope to meet you at NADA.

Warmest regards,
Betsy Nanson
At 9:45pm on January 24, 2008, Philip Zelinger said…
Hi Lisa,

I am always happy to see dealership managers join us so we can get some perspective from the showroom to add to ours. Please review and reply to some of my forums and feel free to disagree. No worries, I can take it. Thanks!
At 12:44pm on January 24, 2008, Chris Carlson said…
I have not really used this much, but I would love to be your friend!
At 12:17pm on January 24, 2008, Ralph Paglia said…

I am back in my home office today and when I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 395 automotive professionals who have joined the ADM Community!

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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