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Lisa Sarata
  • Female
  • Houston, TX
  • United States
  • Courtesy Chevrolet - Phoenix
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Lisa Sarata's ADM Friends

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  • Blair
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Lisa Sarata's ADM Discussions

Did you get invited? Are you going? To which one?

Started this ADM discussion. Last reply by Lisa Sarata Apr 29, 2010. 1 Reply

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Lisa Sarata's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Chad Fogleman and Lisa Sarata are now friends
Dec 8, 2012
Tom LaPointe / CarChat24 commented on Lisa Sarata's blog post Eighth Element of the Automotive Consumer Journey
"Great philosophy. I especially agree with the early TO. If i transpose this to a restaurant, it is a different experience if I have to address an issue with a manager who has already stopped by to introduce him- or herself, rather than a new face. I…"
Sep 18, 2012
Jerry Thompson commented on Lisa Sarata's blog post Eighth Element of the Automotive Consumer Journey
"I attended AutoCon and Joe Castle did a fantastic presentation of how he runs his dealerships.  Maybe Ralph could invite him to post some information from his presentation.  In short, he completely changed the structure of his dealerships…"
Sep 17, 2012
Doug Davis commented on Lisa Sarata's blog post Eighth Element of the Automotive Consumer Journey
"I vividly, remember the Aries K.  You had to convince the customer that Chrysler was going to be around longer than the warranty and then provide a world class walk-a-round and demo drive, if you ever expected to sell one.  Some of the…"
Sep 17, 2012
Ralph Paglia commented on Lisa Sarata's blog post Eighth Element of the Automotive Consumer Journey
"Thanks for posting... All too often the process that is applied when the customer visits the dealership in person after doing "their homework" online is disconnected from the people in a dealership who are assigned responsibility for the…"
Sep 17, 2012
Lisa Sarata posted a blog post

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration list. In-store sales processes back then were…See More
Sep 17, 2012
Tarry Shebesta commented on Lisa Sarata's blog post Car Buyers Use Mobile to Research Vehicle Purchases
"Almost 30% of the leads dealers receive from our DriveItNow service comes from mobile. DriveItNow Mobile increases normal DriveItNow lead volume by almost 40%. Conversion rates for these mobile leads are in line with the higher than industry average…"
Jul 7, 2012
Lisa Sarata was featured
Jun 28, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Courtesy Chevrolet - Phoenix
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager
REQUIRED: Your Business Phone Number
602-279-3232
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.Chevrolet-USA.com
YOUR Email address for business contacts
LSarata@ChevyAZ.com
Select All franchises/brands you are associated with
-Chevrolet...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I worked for Courtesy Chevrolet in Phoenix for several years before going to work for WasteManagement
What will YOU contribute to the ADM Community?
I am the CSI manager for the largest total sales volume GM dealer in the world.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.CourtesySanDiego.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.LoneStarChevy.org
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/LisaSarata
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/LoneStarChevy
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.Chevrolet.TV
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Izmocars, TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, eLeads, InvoiceDealers.com, United Auto Finance
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies..., HomeNet..., AAX..., My Crystal Ball..., The Magic 8 Ball..., Whatever the Used Car Manager thinks he can steal the trade-in for...

Lisa Sarata's Photos on ADM

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Lisa Sarata's ADM Blog

Eighth Element of the Automotive Consumer Journey

Posted on September 17, 2012 at 4:30pm 4 Comments

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…

Continue

Car Buyers Use Mobile to Research Vehicle Purchases

Posted on June 26, 2012 at 6:30am 2 Comments

Continue

Is Your Social Marker Good or Bad?

Posted on March 31, 2010 at 12:00pm 0 Comments

Is Your Social Marker Good or Bad?

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Comment Wall (5 comments)

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Join Automotive Digital Marketing Professional Community

At 7:10pm on March 19, 2008, Paul Pepe said…
Lisa sorry its taken so long.
But I'm going through alot right now. Thanks
Paul
At 3:09pm on January 30, 2008, Betsy Nanson said…
Hi Lisa. I saw that you added me as a friend. I see you are Courtesy in Phoenix...Ralph's old stomping grounds. I hope to meet you at NADA.

Warmest regards,
Betsy Nanson
At 9:45pm on January 24, 2008, Philip Zelinger said…
Hi Lisa,

I am always happy to see dealership managers join us so we can get some perspective from the showroom to add to ours. Please review and reply to some of my forums and feel free to disagree. No worries, I can take it. Thanks!
At 12:44pm on January 24, 2008, Chris Carlson said…
I have not really used this much, but I would love to be your friend!
At 12:17pm on January 24, 2008, Ralph Paglia said…
Lisa,

I am back in my home office today and when I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 395 automotive professionals who have joined the ADM Community!

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
 
 
 

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