Automotive Digital Marketing

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Lisa Peterson
  • Bay Chevrolet Saab Kia
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Lisa Peterson's ADM Friends

  • Eliana Raggio
  • Ken Karg
  • Ralph Paglia

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Bay Chevrolet Saab Kia
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Technology Professional
Your Business Phone Number (country code - number)
757-855-5555
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.bayautomotive.com
Select All franchises/brands you are associated with
21-Kia
"What will YOU contribute to the ADM Community?"
Ex R.A.F. Brit now found in Automotive Dealership as Secretary/IT Admnistrator/Website Admin.....car sales???
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.bayautomotive.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://uk.youtube.com/watch?v=AbWRpDXBrpI
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com
INTERNET LEAD Suppliers You are using now, or in the past
Autobytel
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP

Comment Wall (7 comments)

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At 7:28am on March 31, 2009, Frank Davis said…
Check your mail
At 6:21am on March 31, 2009, Frank Davis said…
Hello Lisa

Because of the nature of the article I do not keep any copy on this computer here at work I do have that at the house and I will send that to you this evening,
At 6:14am on March 31, 2009, Frank Davis said…
Hello Lisa

If you could send me your e-mail address I will get you that article.

Frank
At 11:09pm on March 9, 2009, Ralph Paglia said…
OK... Since you insist... Here's a few spreadsheets that I have used in various iterations for years to track process performance metrics in hundreds of dealerships:

December internet stats.xls

Feb2007InternetSalesStats.xls
At 10:56pm on March 9, 2009, Ralph Paglia said…
Lisa,

I may be the only car guy to tell you this, but tracking your leads as accurately as possible is important because it is the only way you can get objective measurements on the impact of any changes you make when managing your team. Industry benchmarks are usually pulled out of thin air by so-called experts, when in reality the only benchmarks you should be looking at is a running aggregated total of your own prior month's, and the most recently measured month, and the measurements from the same month a year ago. By focusing on percentages, you eliminate some of the fluctuations caused by the industry being in a downturn... Which brings me to my next point, not only is your dealership different from other dealerships, and so comparable performance metrics may or may not be valid... But, we are also in the worst economic environment for selling cars since I started in the business in 1981... Lisa, take my advice and use your team's historical performance as your benchmarks, and resolve to improved some aspect of those metrics every month... Before long people will be asking you for YOUR numbers because they want to try and beat the best!
At 12:24pm on May 20, 2008, Philip Zelinger said…
Hi Lisa, welcome to the community. Having invested 25+ years as a general manager and dealer principal before shifting my focus to consulting and automotive advertising I have learned to value input from the retail trenches! I would greatly appreciate it if you would review some of the forums that I have posted and reply with your insights. After all, what are friends for!
At 4:59pm on May 13, 2008, Ralph Paglia said…
Lisa,

It is great to see you here... I went online to see if there were any new Automotive Digital Marketing Group members. I am happy to see you had joined our professional community.

Please take a moment to share some more information about yourself and your professional role.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 774 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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