Automotive Digital Marketing

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Lisa Peterson
  • Bay Chevrolet Saab Kia
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Lisa Peterson's ADM Friends

  • Eliana Raggio
  • Ken Karg
  • Ralph Paglia

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Lisa Peterson's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Lisa Peterson updated their profile
May 23, 2013
Lisa Peterson commented on Eliana Raggio's event FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
"How do I get to this webinar please?"
May 23, 2013
Lisa Peterson is attending Eliana Raggio's event

FREE Webinar: How to Double Your Sales in Half the Time (Seriously!) at

May 23, 2013 from 12pm to 1pm
A webinar featuring Jim Ziegler talking about his legendary sales and follow-up skills.In this session, the legendary Jim Ziegler discusses sales, prospecting and customer follow-up. In this content-rich 1 hour webinar, Jim shares word tracks, techniques and organization strategies that have earned him the title “The One-Man BDC”. Topics the Alpha Dawg will discuss include:organization and prioritiespersonal productivityleveraging relationships beneficially for increased sales and profitssocial…See More
May 9, 2013
Lisa Peterson is attending Eliana Raggio's event

FREE WEBINAR: How to Use Social Media to Dominate Page 1 on Google at

April 11, 2013 from 12pm to 1pm
By now, most dealers have come to realize that you can’t claim full control of your dealership name on Search without first mastering the use of Social. Simply put, they are inseparable. And while social media may never produce the number of leads your website does, Social is still a vitally important part of any robust digital marketing strategy. The reality is if you want your search optimization efforts to soar you absolutely must have a strong social media strategy in place.In this free…See More
Apr 2, 2013
Ken Karg and Lisa Peterson are now friends
Sep 22, 2009
Lisa Peterson left a comment for Ken Karg
"Do you know of anyone that has used Lead Machine and that might have a lead handling process for my internet manager to follow? I'm trying to show that to get the full benefit from this package you need to set tasks/events etc....but they are…"
Sep 15, 2009
Lisa Peterson joined Ralph Paglia's group

Lead Management

This group is all about how automotive sales professionals handle web leads, phone leads and showroom visitor leads that originated with Digital marketing activities.
Sep 15, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Bay Chevrolet Saab Kia
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
"What will YOU contribute to the ADM Community?"
Ex R.A.F. Brit now found in Automotive Dealership as Secretary/IT Admnistrator/Website sales???
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INTERNET LEAD Suppliers You are using now, or in the past

Comment Wall (7 comments)

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At 7:28am on March 31, 2009, Frank Davis said…
Check your mail
At 6:21am on March 31, 2009, Frank Davis said…
Hello Lisa

Because of the nature of the article I do not keep any copy on this computer here at work I do have that at the house and I will send that to you this evening,
At 6:14am on March 31, 2009, Frank Davis said…
Hello Lisa

If you could send me your e-mail address I will get you that article.

At 11:09pm on March 9, 2009, Ralph Paglia said…
OK... Since you insist... Here's a few spreadsheets that I have used in various iterations for years to track process performance metrics in hundreds of dealerships:

December internet stats.xls

At 10:56pm on March 9, 2009, Ralph Paglia said…

I may be the only car guy to tell you this, but tracking your leads as accurately as possible is important because it is the only way you can get objective measurements on the impact of any changes you make when managing your team. Industry benchmarks are usually pulled out of thin air by so-called experts, when in reality the only benchmarks you should be looking at is a running aggregated total of your own prior month's, and the most recently measured month, and the measurements from the same month a year ago. By focusing on percentages, you eliminate some of the fluctuations caused by the industry being in a downturn... Which brings me to my next point, not only is your dealership different from other dealerships, and so comparable performance metrics may or may not be valid... But, we are also in the worst economic environment for selling cars since I started in the business in 1981... Lisa, take my advice and use your team's historical performance as your benchmarks, and resolve to improved some aspect of those metrics every month... Before long people will be asking you for YOUR numbers because they want to try and beat the best!
At 12:24pm on May 20, 2008, Philip Zelinger said…
Hi Lisa, welcome to the community. Having invested 25+ years as a general manager and dealer principal before shifting my focus to consulting and automotive advertising I have learned to value input from the retail trenches! I would greatly appreciate it if you would review some of the forums that I have posted and reply with your insights. After all, what are friends for!
At 4:59pm on May 13, 2008, Ralph Paglia said…

It is great to see you here... I went online to see if there were any new Automotive Digital Marketing Group members. I am happy to see you had joined our professional community.

Please take a moment to share some more information about yourself and your professional role.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 774 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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