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Laurie Halter Portland, OR United States Charisma! Communications: Promote

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Laurie Halter's Groups

Public Relations Best Pr…

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9 Comments 1 Promotion
Search Engine Optimizati…

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Laurie Halter posted a blog post

ClearMechanic Launches OpenTable for Car Repairs...

FOR IMMEDIATE RELEASEMedia Contact: Laurie HalterCharisma! CommunicationsPh (503) 245-3140Laurie@charismacommunications.com ClearMechanic Launches “OpenTable for Car Repairs” New solution helps service centers attract and provide service to the elusive “Facebook Generation.”San Francisco, CA -- (May 15, 2012) ClearMechanic, provider of technology to improve the auto repair experience, today…See More

May 15

0 Comments 2 Promotions

Laurie Halter promoted Ralph Paglia's blog post Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

May 2

Laurie Halter commented on J.D. Rucker's blog post First Big Takeaway from #DD12 (that has nothing to do with being a digital dealer)

"JD - great post. It's always good to be reminded that as we go more digital it truly is "back to the basics" of knowing your customers."

Apr 6

Laurie Halter shared Brent Albrecht's blog post on Twitter

SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

Apr 5

Laurie Halter promoted Brent Albrecht's blog post SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

Apr 5

Laurie Halter and J.D. Rucker are now friends

Apr 2

Laurie Halter commented on J.D. Rucker's blog post Change is in the air for SEO. What’s new?

"Rocco and Richard make great points. I think SEO gurus are truly becoming digital marketers and incorporating social media tactics and strong content development alongside link buikding etc. Great post, JD!"

Mar 22

Jesse Biter commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Kevin, I appreciate you pushing the concept of dealer advocate. Each day is our ZMOT because, like you said, we have to earn it everyday. If there is EVER a day that you think DU isn't earning it then you are welcomed to email me…"

Mar 18

Manny Luna commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"kevinkelly.it Like I quoted earlier.... I think many can agree that SEO is old school and NOT enough to control your market let alone 40 markets around them. This week in search was pretty exciting, especially towards the end of the week. …"

Mar 17

kevinkelly.it commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Many great posts coming from this one. Including we won't be fooled again ( a Who moment) Google is informing us that SEO is not longer relevant, it's content optimization now. Continuous education is crucial to success…"

Mar 17

Manny Luna commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Alex Genadinik : Once again people lose their livelihood and hard work goes down the drain - thanks G. I am out. No more business strategies involving SEO for…"

Mar 16

David T. Gould commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Waiting and Watching... Dealers United could; provide dealers with better pricing on vendors they are currently using, most likely do have greater resources to research providers, will likely provide enlightenment with some sort of "data"…"

Mar 16

Manny Luna commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Ralph Paglia I love it so much I had to repost: What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to…"

Mar 16

Ralph Paglia commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO. Matt Cutts said this is Google's attempt to…"

Mar 16

Ralph Paglia commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"Regarding Keith's post - Tier10 Marketing does not sell SEO services, and when I first went to work at ADP Digital Marketing, one of the first things I did was eliminate SEO services as a product sold by that team. To this day, as far as…"

Mar 16

Keith Shetterly commented on Laurie Halter's blog post Picking the Best of the Best - by Steve Stauning

"To clarify, I am *not* asserting Ralph's motivations for his statements lie in any Tier 10 direction. I'm just pointing out that associations exist, and whether or not they are highlighted they can be known and considered--and…"

Mar 16

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:: Charisma! Communications

Auto Industry Business Segment or Affiliation (check all that apply):: Marketing Services Provider, Media or Journalist

REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com): http://www.charismacommunications.com

OPTIONAL: Email Listing for ADM Members interested in doing business:: Laurie@charismacommunications.com

REQUIRED: Your Business Phone Number for Members:: 503-245-3140

If affiliated with a Dealer or OEM, please check franchise you are associated with:: -Not Applicable...

This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?: PR and marketing programs specializing in auto industry

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!: Laurie Halter is the owner of Charisma! Communications, an agency specializing in PR, marketing and new media for the automotive and technology industries.

Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com): http://www.charismacommunications.com

Enter URL of OEM site you recommend (ie; www.FordVehicles.com): http://charismacommunications.com

Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com): http://www.dealersrefresh.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com): http://charismacommunications.com

Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity): http://www.twitter.com/charismacom

Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity): http://charismacommunications.com

Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing): http://youtube.com

Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:: Not Applicable

Check all INTERNET LEAD PROVIDERS You have direct experience with:: Not Applicable

Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:: Not Applicable

Select all Vehicle Inventory Management Solutions You Have Used:: Not Applicable

Laurie Halter's Videos

How Dealers United works

Added by Laurie Halter 0 Comments 0 Promotions
MSFT-PDC2010-NVoicePayCaseStudy-FINAL-102510

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Laurie Halter's ADM Blog

ClearMechanic Launches OpenTable for Car Repairs...

Posted on May 15, 2012 at 10:10am 0 Comments 2 Promotions

FOR IMMEDIATE RELEASE

Media Contact: Laurie Halter

Charisma! Communications

Ph (503) 245-3140

Laurie@charismacommunications.com

ClearMechanic Launches “OpenTable for Car Repairs”

New solution helps service centers attract and provide…

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Picking the Best of the Best - by Steve Stauning

Posted on March 14, 2012 at 12:01pm 51 Comments 6 Promotions

Picking The Best of The Best

By Steve Stauning

As some of you may know, I served as the director of ecommerce for the Asbury Automotive Group (NYSE: ABG) a few years ago. One of the most rewarding things about working for a publicly-traded MegaDealer Group was the ability to not only negotiate from a position of strength (we had over 120 franchises back then), but also the luxury of relying on a team of experts to help us always select the best of the best…

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Are You Among the Very Best SEO Companies in Automotive?

Posted on February 13, 2012 at 9:18am 0 Comments 0 Promotions

Are You Among the Very Best SEO Companies in Automotive?

Dealers United is seeking an SEO vendor to participate in our very first members-only deal; and if your company is among the best SEO Companies in Automotive, then we want you to take part in our selection process.

Over the course of the next 30-45 days, the DU Team will vet, interview, investigate and select an SEO provider to present their offering to our dealer-members. While we already…

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That Negative Review Can Bite Into Your SEO

Posted on January 6, 2012 at 12:16pm 0 Comments 0 Promotions

That Negative Review Can Bite Into Your SEO

By: Brent Albrecht, SOCIALDEALER

Search Engine Optimization (SEO) is a staple in the majority of automotive dealers’ marketing budgets for 2012. The industry has fully embraced the Internet, so logically dealers are investing additional money in search engine rankings to get their websites seen as much as possible. However, Social Media and Web 2.0 have changed the landscape, specifically in…

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The Dealer Behind Dealers United

Posted on December 1, 2011 at 12:30pm 5 Comments 6 Promotions

The Dealer Behind Dealers United

By Matt Buchanan

For those who know my family’s history in the automotive space, you know that we’ve seen this business from two distinct sides: first, as a good-sized group that enjoyed…

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Comment Wall (8 comments)

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At 12:32pm on March 14, 2012, Cameron Healey said…: You bet! I'm anxious to find out which vendor they pick, quite frankly!

At 12:28pm on May 21, 2010, Grant Cardone said…: call me 310-777-0255 i am in my office....
tell ralph he needs to call me too

At 8:18am on April 21, 2010, Ralph Paglia said…: Laurie - Wanted to follow up and say "Yes" I would be willing! (re: your comment on my page)

At 12:23am on March 5, 2010, Ralph Paglia said…: Yes, I do go to our Portland R&D Facility occasionally and also come to Portland for a couple of dealers just South of town...

At 11:16pm on March 1, 2010, Ralph Paglia said…: I'll be in your neck of the woods Thursday and Friday, at Sunset Chevrolet in Sumner, WA...

At 6:48pm on March 1, 2010, Laurie Halter said…: Aww- very sweet. That was a fun party!! Wish I could be at DD with you all, but Orlando is just too long a huff from portland, OR!

At 4:33pm on March 1, 2010, Ralph Paglia said…: I only look good in that photo because of who I am with!!!!

At 12:37pm on December 22, 2009, Ralph Paglia said…: Laurie published an article in Ward's Dealer Magazine reflecting her thoughts on how dealerships can use Twitter, Facebook and MySpace to their advantage, please check it out at: http://wardsdealer.com/ar/auto_tweeting/index.html

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