Automotive Digital Marketing

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Lauren Lasko
  • 34
  • New York, NY
  • United States
  • I Strategy 2010
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
I Strategy 2010
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Motorcycle Dealer, Powersports Dealer
Your Business Phone Number (country code - number)
212-796-2963
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.iStrategy2010.com
Your Mobile Phone, Direct Business Line or Alternate Number
212-796-2963
Select All franchises/brands you are associated with
-Acura..., -Audi..., -BMW..., -Lexus...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Participation in Social Media and Interactive Marketing is no longer revolutionary. It’s crucial. In 2009, companies with dedicated social media activity boosted sales by over 18%, while those with minimal or no presence saw a 6% decrease. As 2010 marks a shift in consumer mentality from recession to recovery, companies must adjust their strategies according to how customers make purchasing decisions.

Brand differentiation will be key, and companies must be at the forefront in areas like social web, mobile apps and SEO in order to create a distinguished customer experience.

The simple truth is that there is no magic one-size-fits-all marketing mix. iStrategy will arm you with the deep understanding of aligning social media and digital strategy according to your organization’s processes and operations to achieve the objectives you’re after. Join us in October to network, share ideas, and most importantly find out how to build your marketing strategy to its fullest potential.
"What will YOU contribute to the ADM Community?"
Smart business people go on the attack during economic downturns. They take advantage of weak competitors. Successful companies become market leaders in a recession by focusing on growth and taking over market share.

When your competitors are frozen with fear and shrinking their workforce, opportunities present themselves. At iStrategy you will learn how to create a hugely competitive online strategy for your company, increase your market share, and position your company for maximum growth in the coming upturn.

Consisting of industry-leading keynote speakers, interactive workshop sessions and invaluable panel discussions iStrategy is the starting point.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.audi.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.dealerelite.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.issrc.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/istrategy
YOUR Facebook Profile/Page
http://www.facebook.com/istrategy
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/autodigitalmarketing.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Liquid Motors, Autofuse, Dealer.com, Carbase.com, YourCarLot.com, DealerTrend.com, VinSolutions.com, AutoFusion.com, DealerFire
INTERNET LEAD Suppliers You are using now, or in the past
Liquid Motors, CarPriceUSA.com, CarsDirect.com
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
InventoryPro (DealerTrack)...

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