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Larry Bruce
  • Male
  • Houston, TX
  • United States
  • MicrositesByU
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Larry Bruce's ADM Discussions

The American Car Salesman

Started this ADM discussion. Last reply by Jason Manning Nov 26, 2010. 14 Replies

Socialnomics

Started Aug 7, 2009 0 Replies

You can’t out “Clunker” Hyundai

Started this ADM discussion. Last reply by Larry Bruce Jul 30, 2009. 2 Replies

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Larry Bruce's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Larry Bruce commented on Amanda Ryan's blog post Your Social Content Should Cause an Audience Reaction to Take Action
"Just added this on Linkedin thought I would post here as well...  In most cases interest with out action is useless HOWEVER in the case of social media your goal isn't just action. In social you have to build audience and get attention…"
Apr 2
Larry Bruce commented on Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
"Thanks Howard interesting discussion just posted a comment. "
Mar 31
Larry Bruce commented on Brian Pasch's blog post Acura Wants To Create Swim Lanes On The Internet
"Brian I am glad you wrote this article since I heard of this project from our Acura dealers I have wanted to write a post on it but just haven’t had the time. Since I am commenting here I will add a few things I had in my half written…"
Mar 31
Howard J Moorey commented on Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
"Think I should link you up with a similar discussion going on here on LinkedIn: https://www.linkedin.com/groups/CMOs-what-is-1-reason-51822.S.5849941697600983041 - if you take on an agency, it should become a partnership relationship for YOUR…"
Mar 29
Larry Bruce commented on Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
"Manny there are elements of TrueCar, ATC and Cars.com that we manage as an agency for our clients, however they have nothing to do with days to market inventory. That is something we could do as an agency for our clients and I have consulted…"
Mar 29
MANNY LUNA commented on Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
"Is there any Ad Agency that anyone knows of that oversees 100% of the marketing? Would TrueCar, ATC, Cars.com be in that mix? I know of just a few Digital Marketing Agency's that know how to teach dealers the process for days to…"
Mar 29
Larry Bruce commented on Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
"Tim I would call "Service", Support in this case and I agree with you if the Agency is not providing great support then they should be fired.  It's the definition of support I have a problem with. Support is not just doing…"
Mar 28
Timothy Martell commented on Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
"The only thing I disagree with is the mercenary approach. Dealers should EXPECT value for service. If an agency isn't providing value they should be fired. Similarly, they don't get to make more when the dealer has a good month. There will…"
Mar 27
Reigna Fall liked Larry Bruce's blog post What Is The Value Of A Digital Marketing Agency?
Mar 27
Larry Bruce posted a blog post

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.The problems were these:Lack of support – For too many vendors support…See More
Mar 27
Larry Bruce posted a blog post

Time Is the Fire in Which Leads Burn

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself on the back!  That being said the most dead on comments were from others such as Alex Jefferson (eComm Director from Proctor…See More
Feb 5
Larry Bruce replied to Jerry Thibeau's discussion Halloween Horror Stories From Digital Dealer
"Wow! You wanna know what's a true Halloween horror story? The fact that we still are airing petty personal crap like this on a site that is supposed to be about professionally helping auto pros. Look you have a professional criticism on the…"
Oct 31, 2013
Larry Bruce commented on Micah Birkholz-1:16Digital Media's blog post Bad Advice: Reputation Management, Yelp and Google
"Ryan I appreciate your response and in kind we will tell our clients to take Dealerrater off as on of the links on their systems. As I have always said when playing on other networks you gotta follow the rules of that network even if you don't…"
Jun 29, 2013
Larry Bruce commented on Micah Birkholz-1:16Digital Media's blog post Bad Advice: Reputation Management, Yelp and Google
"Ryan we are going to agree to disagree on this on this and let the business owners decide for themselves how to interpret Google's TOS. That said as a Representative of Dealerrater I will ask the question of you point blank.  "Is it…"
Jun 29, 2013
Larry Bruce commented on Micah Birkholz-1:16Digital Media's blog post Bad Advice: Reputation Management, Yelp and Google
"Tom the process isn't "Would you mind reviewing us?" while placing an iPad in their hand. It's more "Would you mind reviewing us?" Customer: "Sure no problem" then you get the iPad out. Hopefully that makes it…"
Jun 29, 2013
Larry Bruce commented on Micah Birkholz-1:16Digital Media's blog post Bad Advice: Reputation Management, Yelp and Google
"@David not sure the thread here is about being right as it is about flushing out and talking about different ideas and people defending their beliefs AND I LOVE THAT! As a dealer the last thing you want is a bunch of YES MEN in your organization or…"
Jun 29, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MicrositesByU
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Dealership Supplier, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider, Car Salesman Groupie
REQUIRED: Your Business Phone Number
281.455.3811
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.micrositesbyu.com
YOUR Email address for business contacts
lbruce67@hotmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
281.455.3811
Select All franchises/brands you are associated with
-Audi..., Acura, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Isuzu, Jeep, Lexus, Lincoln, Mercedes-Benz, Mercury, Mitsubishi, Nissan, Pontiac, Toyota
What will YOU contribute to the ADM Community?
Now the Founder / President / CEO of MicrositesByU an online marketing conversion optimization platform and best practices company I am doing something I love and am extremely passionate about. for far too long, online marketing in this industry has been fixated on traffic and not on the leads that traffic creates. We have been lulled to sleep by 3rd party lead providers who tell us that customers don't trust us.
“I say that is CRAP!” Take control of your online marketing and get away from these 3rd parties they are the ones the customers really don't trust as they know they are going to sell their information to whoever will pay for it.
After having spent the last 26 years washing, servicing and selling cars in the retail auto industry. Building the best software application and services for dealers to become more efficient and make higher profits and then selling those companies to Reynolds and Reynolds and Texas Direct Auto, I have been lucky to meet a lot of great people and work with the some of the most successful dealers in the industry and have a great time doing.

It's rare that you find something you have a lot of fun doing and you can make a good living doing it. When you find it hold on to it and don't let go.

Above all HAVE FUN after all "You only live once, Make it enough"
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://ww.roncarter.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://none.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.ebaymotors.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/pcmguy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, Dealerskins, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Adam
Used Car Inventory Management Solutions You Use
Not Applicable..., HomeNet, Not Applicable

Larry Bruce's ADM Blog

What Is The Value Of A Digital Marketing Agency?

Posted on March 27, 2014 at 5:09am 6 Comments

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

Continue

Time Is the Fire in Which Leads Burn

Posted on February 5, 2014 at 4:00am 0 Comments

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…

Continue

BDC, Call Center…BS…Call It What It IS!

Posted on May 27, 2013 at 4:30pm 11 Comments

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

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The Biggest Change To AdWords In The Last 5 Years

Posted on April 24, 2013 at 10:59am 0 Comments

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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The Value of A Promise Kept

Posted on October 19, 2012 at 3:00pm 0 Comments

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We…

Continue

Comment Wall (1 comment)

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At 12:52pm on August 7, 2009, Steven Moore said…
As you can see from my pic head to toe in red and black.. I high jumped at UGA in the early 80's when I was a skinny kid ... Graduated in marketing. Have 8 family members UGA alums and Daughter heading there in 2 years.. Nice forum here..
 
 
 

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