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Larry Bruce
  • Male
  • Houston, TX
  • United States
  • MicrositesByU
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Larry Bruce's ADM Discussions

The American Car Salesman

Started this ADM discussion. Last reply by Jason Manning Nov 26, 2010. 14 Replies

Socialnomics

Started Aug 7, 2009 0 Replies

You can’t out “Clunker” Hyundai

Started this ADM discussion. Last reply by Larry Bruce Jul 30, 2009. 2 Replies

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Larry Bruce's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Larry Bruce's blog post was featured

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in…See More
19 hours ago
Larry Bruce posted a blog post

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in…See More
23 hours ago
Larry Bruce was featured
Sunday
Cathy Nesbit liked Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
Jul 23
Larry Bruce shared their blog post on Twitter
Jul 23
Larry Bruce liked Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
Jul 23
Larry Bruce commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"Ralph, I wouldn't say this is easy... "
Jul 23
Ralph Paglia commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"I really enjoyed this article, Larry... I cannot imagine that too many people would argue the importance of personal contact with prospective car buyers, but therein lies the rub... The skils involved to successfully execute what you have laid out…"
Jul 23
Larry Bruce's blog post was featured

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).That is the very definition of Automotive Inbound Marketing.Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have never been able to generate them with any success?Marketing is a…See More
Jul 23
Carl Maeda commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"It not only saves the prospect time but it let's them know what you, the sales person, does to get ready for the appointment.  So hopefully, the prospect will feel guilty about missing the appointment or at least call you to let you know…"
Jul 21
Larry Bruce commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"AMEN Manny! But it's getting harder and harder to get appointments to show. We just aren't creating enough value in an appointment for a customer to make a $40K decision make the appointment and keep it.  Developing a relationship…"
Jul 21
Larry Bruce commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"Good call Carl, I would classify that as saving your prospect time. That is their most precious commodity and the number one reason they went online to begin with. "
Jul 21
Carl Maeda commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"Thanks Larry, great article! Your point about Shown Appointments hits the nail on the head!  I like the part about incentivizing the prospect and I thought about one more incentive:  Tell the prospect how much work you will do to…"
Jul 21
Manny Luna commented on Larry Bruce's blog post Inbound Marketing: How To Win Customers By Influencing People
"Thank you for such a great breakdown Larry! Appointment's sells cars, appointment's sells cars!   "
Jul 21
Larry Bruce posted a blog post

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).That is the very definition of Automotive Inbound Marketing.Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have never been able to generate them with any success?Marketing is a…See More
Jul 21
Larry Bruce commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Agreed Tom, I am not suggesting a relationship with every salesperson that walks in the door by any means.  If you are going to contact a dealer to introduce your product... provide something of value to that dealer, other than how great you…"
Jul 20

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MicrositesByU
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Dealership Supplier, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider, Car Salesman Groupie
REQUIRED: Your Business Phone Number
281.455.3811
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.micrositesbyu.com
YOUR Email address for business contacts
lbruce67@hotmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
281.455.3811
Select All franchises/brands you are associated with
-Audi..., Acura, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Isuzu, Jeep, Lexus, Lincoln, Mercedes-Benz, Mercury, Mitsubishi, Nissan, Pontiac, Toyota
What will YOU contribute to the ADM Community?
Now the Founder / President / CEO of MicrositesByU an online marketing conversion optimization platform and best practices company I am doing something I love and am extremely passionate about. for far too long, online marketing in this industry has been fixated on traffic and not on the leads that traffic creates. We have been lulled to sleep by 3rd party lead providers who tell us that customers don't trust us.
“I say that is CRAP!” Take control of your online marketing and get away from these 3rd parties they are the ones the customers really don't trust as they know they are going to sell their information to whoever will pay for it.
After having spent the last 26 years washing, servicing and selling cars in the retail auto industry. Building the best software application and services for dealers to become more efficient and make higher profits and then selling those companies to Reynolds and Reynolds and Texas Direct Auto, I have been lucky to meet a lot of great people and work with the some of the most successful dealers in the industry and have a great time doing.

It's rare that you find something you have a lot of fun doing and you can make a good living doing it. When you find it hold on to it and don't let go.

Above all HAVE FUN after all "You only live once, Make it enough"
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://ww.roncarter.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://none.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.ebaymotors.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/pcmguy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, Dealerskins, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Adam
Used Car Inventory Management Solutions You Use
Not Applicable..., HomeNet, Not Applicable

Larry Bruce's ADM Blog

10 Stats Your BDC Should Live By

Posted on July 31, 2014 at 9:00am 0 Comments

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

Continue

Inbound Marketing: How To Win Customers By Influencing People

Posted on July 21, 2014 at 7:00am 7 Comments

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

Continue

What Is The Value Of A Digital Marketing Agency?

Posted on March 27, 2014 at 5:09am 6 Comments

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

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Time Is the Fire in Which Leads Burn

Posted on February 5, 2014 at 4:00am 0 Comments

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…

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BDC, Call Center…BS…Call It What It IS!

Posted on May 27, 2013 at 4:30pm 11 Comments

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

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Comment Wall (1 comment)

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At 12:52pm on August 7, 2009, Steven Moore said…
As you can see from my pic head to toe in red and black.. I high jumped at UGA in the early 80's when I was a skinny kid ... Graduated in marketing. Have 8 family members UGA alums and Daughter heading there in 2 years.. Nice forum here..
 
 
 

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