Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Larry Bruce
  • Male
  • Houston, TX
  • United States
  • MicrositesByU
Share on Facebook
Share Twitter

Larry Bruce's ADM Friends

  • Manny Luna
  • Michael Bilson
  • Jim Kristoff
  • Stephanie Young
  • Anthony Hazzard
  • Stan Sher
  • Mike Phillips
  • Kathi Kruse
  • James Easter
  • Anirban Das
  • Katie Jackson-Richter
  • Dealer Synergy
  • Rick Law
  • Carrie Bermel
  • Dan Moore

Larry Bruce's ADM Discussions

The American Car Salesman

Started this ADM discussion. Last reply by Jason Manning Nov 26, 2010. 14 Replies

Socialnomics

Started Aug 7, 2009 0 Replies

You can’t out “Clunker” Hyundai

Started this ADM discussion. Last reply by Larry Bruce Jul 30, 2009. 2 Replies

Gifts Received from ADM Members

ADM Gift

Larry Bruce has not received a gift from an ADM Member

Give a Gift

 

Larry Bruce's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Larry Bruce was featured
Aug 19
Larry Bruce commented on Paul Accinno's blog post Are Microsites Still a Valid Digital Marketing Option?
"Manny that is a very good idea. I will create a post for all of the microsites and ways dealers should be using them very shortly. Thanks for the post idea! "
Aug 16
Larry Bruce commented on Paul Accinno's blog post Are Microsites Still a Valid Digital Marketing Option?
"Paul I have to say the way the post started off put me in the mind frame that you were advocating Microsites as an SEO strategy and that IS the the antithesis of what a microsite is to be used for.  I will have to say that the vendors who used…"
Aug 16
Manny Luna commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
" This seems to be true Larry! "The reason why Mobile conversion is so low is that the context and intent of the user is not a decision its to get quick info while on the go or to validate a decision already made." "
Aug 14
Manny Luna commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Auto researchers, or users with slightly higher incomes ($75K to 100K), whose mobile search behavior typically involves visits to general auto information and manufacturer sites. Deal hunters, with average incomes of $35K to 50K, who, like auto…"
Aug 14
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Once again my friend Larry Bruce has chosen to cherry-pick and misuse great data that he has “borrowed” from others. He is living proof of the adage, “You don’t give dynamite to monkeys”. Let’s look at the…"
Aug 13
Larry Bruce commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Why wouldn't I Ed? None of it has changed. Ed you choose to see proliferation of use as a reason to market to someone in a particular channel nothing could be further from the truth. The reason why Mobile conversion is so low is that the…"
Aug 13
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Do still stand by your third party data, Larry?"
Aug 13
Larry Bruce commented on Paul Accinno's blog post Are Microsites Still a Valid Digital Marketing Option?
"Paul what you talk about in this post is the antithesis of what a microsite should be used for. If you think Google Panda & Penguin killed your microsite, you don't know how to use one and you are confused on what they are for.  To…"
Aug 11
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"My current phone is an HTC One (M8) - it's the best phone I've ever owned. By a long shot. And yes mobile presents challenges - but we face challenges every day ;-) "
Aug 10
Manny Luna commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Thanks Ed Brooks, I'm so not ready to switch to Android full time. They do give a better user experiences sometimes.  The automotive industry has some huge challenges with mobile, websites providers…"
Aug 10
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"I'm currently commenting on my Android phone, but I do have an iPad as well. As advertisers, it's our job to make sure our content is able to be read AND interacted with on all platforms."
Aug 10
Manny Luna commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Hi Ed, are you commenting here on a PC, Tablet or Mobile device? I have a iPhone and can never leave a comment on ADM with it. Also, none of the videos play or show on a iPhone Sucks!"
Aug 10
Larry Bruce commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Ha! Ok Ed looking forward to it. "
Aug 10
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"EVERY single one of your outside data points is misinterpreted or misused. Sorry bud, that's a fact. You'll have to wait until the Wednesday #AutoMarketing tweet chat for the discussion on why... "
Aug 10
Manny Luna commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Google and I love human content:) Heck,  we found a great keyword missed spelled that gets 30,000 searches a month for a dealer. I really love this post Larry, it really tells the truth!"
Aug 10

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MicrositesByU
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Dealership Supplier, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider, Car Salesman Groupie
REQUIRED: Your Business Phone Number
281.455.3811
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.micrositesbyu.com
YOUR Email address for business contacts
lbruce67@hotmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
281.455.3811
Select All franchises/brands you are associated with
-Audi..., Acura, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Isuzu, Jeep, Lexus, Lincoln, Mercedes-Benz, Mercury, Mitsubishi, Nissan, Pontiac, Toyota
What will YOU contribute to the ADM Community?
Now the Founder / President / CEO of MicrositesByU an online marketing conversion optimization platform and best practices company I am doing something I love and am extremely passionate about. for far too long, online marketing in this industry has been fixated on traffic and not on the leads that traffic creates. We have been lulled to sleep by 3rd party lead providers who tell us that customers don't trust us.
“I say that is CRAP!” Take control of your online marketing and get away from these 3rd parties they are the ones the customers really don't trust as they know they are going to sell their information to whoever will pay for it.
After having spent the last 26 years washing, servicing and selling cars in the retail auto industry. Building the best software application and services for dealers to become more efficient and make higher profits and then selling those companies to Reynolds and Reynolds and Texas Direct Auto, I have been lucky to meet a lot of great people and work with the some of the most successful dealers in the industry and have a great time doing.

It's rare that you find something you have a lot of fun doing and you can make a good living doing it. When you find it hold on to it and don't let go.

Above all HAVE FUN after all "You only live once, Make it enough"
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://ww.roncarter.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://none.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.ebaymotors.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/pcmguy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, Dealerskins, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Adam
Used Car Inventory Management Solutions You Use
Not Applicable..., HomeNet, Not Applicable

Larry Bruce's ADM Blog

#AutoMarketing? Mobile Is Last

Posted on August 4, 2014 at 6:00am 18 Comments

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

Continue

10 Stats Your BDC Should Live By

Posted on July 31, 2014 at 9:00am 0 Comments

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

Continue

Inbound Marketing: How To Win Customers By Influencing People

Posted on July 21, 2014 at 7:00am 7 Comments

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

Continue

What Is The Value Of A Digital Marketing Agency?

Posted on March 27, 2014 at 5:09am 6 Comments

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

Continue

Time Is the Fire in Which Leads Burn

Posted on February 5, 2014 at 4:00am 0 Comments

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…

Continue

Comment Wall (1 comment)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 12:52pm on August 7, 2009, Steven Moore said…
As you can see from my pic head to toe in red and black.. I high jumped at UGA in the early 80's when I was a skinny kid ... Graduated in marketing. Have 8 family members UGA alums and Daughter heading there in 2 years.. Nice forum here..
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service