Automotive Digital Marketing

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Larry Bruce
  • Male
  • Houston, TX
  • United States
  • MicrositesByU
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Larry Bruce's ADM Discussions

The American Car Salesman

Started this ADM discussion. Last reply by Jason Manning Nov 26, 2010. 14 Replies


Started Aug 7, 2009 0 Replies

You can’t out “Clunker” Hyundai

Started this ADM discussion. Last reply by Larry Bruce Jul 30, 2009. 2 Replies

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Dealership Supplier, Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider, Car Salesman Groupie
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Audi..., Acura, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Isuzu, Jeep, Lexus, Lincoln, Mercedes-Benz, Mercury, Mitsubishi, Nissan, Pontiac, Toyota
"What will YOU contribute to the ADM Community?"
Now the Founder / President / CEO of MicrositesByU an online marketing conversion optimization platform and best practices company I am doing something I love and am extremely passionate about. for far too long, online marketing in this industry has been fixated on traffic and not on the leads that traffic creates. We have been lulled to sleep by 3rd party lead providers who tell us that customers don't trust us.
“I say that is CRAP!” Take control of your online marketing and get away from these 3rd parties they are the ones the customers really don't trust as they know they are going to sell their information to whoever will pay for it.
After having spent the last 26 years washing, servicing and selling cars in the retail auto industry. Building the best software application and services for dealers to become more efficient and make higher profits and then selling those companies to Reynolds and Reynolds and Texas Direct Auto, I have been lucky to meet a lot of great people and work with the some of the most successful dealers in the industry and have a great time doing.

It's rare that you find something you have a lot of fun doing and you can make a good living doing it. When you find it hold on to it and don't let go.

Above all HAVE FUN after all "You only live once, Make it enough"
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group,, Dealerskins, DealerOn
INTERNET LEAD Suppliers You are using now, or in the past
ADP, Reynolds ERA, Reynolds Power (UCS), Adam
Used Car Inventory Management Solutions You Have Used
Not Applicable..., HomeNet, Not Applicable

Larry Bruce's ADM Blog

#AutoMarketing? Mobile Is Last

Posted on August 4, 2014 at 6:00am 12 Comments

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test it!

First, we had to define “What is a mobile device?”…


10 Stats Your BDC Should Live By

Posted on July 31, 2014 at 9:00am 0 Comments

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…


Inbound Marketing: How To Win Customers By Influencing People

Posted on July 21, 2014 at 7:00am 6 Comments

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…


What Is The Value Of A Digital Marketing Agency?

Posted on March 27, 2014 at 5:09am 5 Comments

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.

The problems were…


Time Is the Fire in Which Leads Burn

Posted on February 5, 2014 at 4:00am 0 Comments

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…


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At 12:52pm on August 7, 2009,
Steven Moore
As you can see from my pic head to toe in red and black.. I high jumped at UGA in the early 80's when I was a skinny kid ... Graduated in marketing. Have 8 family members UGA alums and Daughter heading there in 2 years.. Nice forum here..

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