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As I'm finishing my 2012 year end recap, successes and failures alike, it's also time to construct my 2013 map. With google releasing a zoo of animals, and ever changing algorithms and landscapes, I…Continue
I've spent the recent weeks looking for the "perfect" CRM tool. I found one with a great bell, another with an amazing whistle, and the one I especially liked had the shiniest widget I've ever…Continue
LARRY BARDITCH has not received a gift from an ADM Member
Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 award @ Driving Sales Executive Summit. The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business…Continue
Most Internet Managers bite off more than they can chew, including managing a PPC campaign. Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.
Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management. Understand the manual process will…Continue