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Kristen Judd
  • Female
  • Chapel Hill, NC
  • United States
  • 3 Birds Marketing
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Kristen Judd's blog post was featured

At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. Innovation, technology and connectivity continue to advance at lightning speed.  Consumers are online, on smart…See More
Feb 22, 2013
Big Tom LaPointe commented on Kristen Judd's blog post At the End of the Day, We’re All In Sales
"great piece. sadly, my experience shows that most employees are not going to advertise where they work, and yet decades of research and experience show that customer satisfaction FOLLOWS employee satisfaction. but that is truly a rare commodity in…"
Feb 21, 2013
Kristen Judd posted a blog post

At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. Innovation, technology and connectivity continue to advance at lightning speed.  Consumers are online, on smart…See More
Feb 21, 2013
Kristen Judd posted a blog post

Want to get more happy customers to write reviews about your dealership?

You might want to re-think the askYou want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the ask.Think about it this way: have you ever had a friend who tended to dominate…See More
Aug 17, 2012
Kristen Judd commented on Kristen Judd's blog post An Open Letter to Google on Behalf of Automobile Dealerships
"@Ric Thank you for the comment and the feedback. @Jason Your observations are spot on.  It all has to start with the basics at the in-store level.  Genuine concern for customers and business integrity are core values that must be the…"
Aug 4, 2012
Jason Manning commented on Kristen Judd's blog post An Open Letter to Google on Behalf of Automobile Dealerships
"There are so many online industries that are now a part of our automotive business world.  I've watched managers put a majority of their focus on those businesses over their own.  I liken that to a captain focusing on every wave that…"
Aug 3, 2012
Kristen Judd posted a blog post

An Open Letter to Google on Behalf of Automobile Dealerships

Dear Google:You amaze and confound us daily.  You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day.  That is truly awe-inspiring.  You are pulling search, social and reviews together in envelope-pushing ways.Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand.   As the old saying goes – you can please come of the people…See More
Jul 30, 2012
Angela Martin left a comment for Kristen Judd
"Kristen,You are so very welcome!  I honestly believe that the women presenters need to be noticed.  Great job! Angela"
Oct 13, 2011
Kristen Judd left a comment for Angela Martin
"Hi Angela I just wanted to send you a personal note to say thank you for your kind comment to Ralph Paglia's blog post about the speakers at Digital Dealer.  I am glad that you enjoyed my session and found it to be a worthwhile use of your…"
Oct 13, 2011
Kristen Judd commented on Ralph Paglia's blog post 11th Digital Dealer Conference; Observations, Experiences and Opinions from Las Vegas
"I just wanted to thank Angela Martin for her words.  It is very gratifying to hear that Angela found my session worthwhile.  It was my first time speaking at Digital Dealer (though I have attended and exhibited several times).  I felt…"
Oct 13, 2011
Kristen Judd updated their profile
Oct 13, 2011
Kristen Judd commented on Arnold Tijerina's blog post Why Having A Lot Of Facebook Fans Is A Waste Of Time
"Arnold -- Thank you for this post.  This is something we've been emphasizing for some time now.  The automotive industry in inherently competitive, so it is not surprising that acquiring the most Facebook fans becomes a goal.…"
Jul 5, 2011
Kristen Judd commented on J.D. Rucker's blog post How To Use Social Media to Tick Off Your Customers
"Valuable post JD.  There is a real elevator etiquette to social media and nuances between sites. Doing something is not always better than doing nothing.  If a dealer is going to bother to "do" social media, it is important to do…"
Feb 20, 2011
Kristen Judd commented on Paul Potratz's blog post Using Groupon to Promote your Car Dealership
"There's no question that customers love Groupon, but it does not always play for the participating business. The requirement that businesses deeply discount pricing on their deal and the cut that Groupon takes can make it hard to make money on…"
Nov 11, 2010
Kristen Judd commented on Ralph Paglia's blog post How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management
"I agree that the crunchy, "warm and fuzzy" aspect of social media is rather intangible. If you want to measure the success of an initiative, it's critical to have clearly established objectives at the outset. It seems that with all of…"
Sep 30, 2010
Kristen Judd commented on Jim Radogna's blog post Digital Due Diligence
"Jim -- You bring out good points in your post. Even though there is a certain informality to some of the social media sites which breeds more light hearted content, you give good advice to dealers to alway be mindful of disclosure requirements and…"
Sep 23, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
3 Birds Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
415-235-3902
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.3birdsmarketing.com
YOUR Email address for business contacts
kristen@3birdsmarketing.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
415-235-3902
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We provide an integrated marketing and communication platform for dealers layered with customized marketing campaigns and services driven by relevant, engaging content.
What will YOU contribute to the ADM Community?
I am passionate about helping dealers to put a human face on their dealership in order to connect with customers and prospects in a meaningful way to increase conversions and customer retention while managing marketing budgets and communications costs more efficiently. I am a firm believer in the power of word of mouth.

Listen. Engage. Convert. Retain. Repeat.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.sandersonford.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.classicchevy.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/kwjudd
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/hondaelcerrito
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/willitblend
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Kristen Judd's ADM Blog

At the End of the Day, We’re All In Sales

Posted on February 21, 2013 at 5:30am 1 Comment

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

Continue

Want to get more happy customers to write reviews about your dealership?

Posted on August 17, 2012 at 5:11am 0 Comments

You might want to re-think the ask

You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…

Continue

An Open Letter to Google on Behalf of Automobile Dealerships

Posted on July 30, 2012 at 7:14am 3 Comments

Dear Google:

You amaze and confound us daily.  You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day.  That is truly awe-inspiring.  You are pulling search, social and reviews together in envelope-pushing ways.

Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand.   As the old saying goes – you can…

Continue

Comment Wall (1 comment)

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At 11:22am on October 13, 2011, Angela Martin said…
Kristen,
You are so very welcome!  I honestly believe that the women presenters need to be noticed.  Great job!
Angela
 
 
 

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