Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Kim Essenmacher
  • Female
  • Novi, MI
  • United States
  • Digital Marketing Consultant
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  • ADM Discussions (88)
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  • Groups (3)
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Kim Essenmacher's ADM Friends

  • Friendemic
  • Darrell Jackson
  • Rhonda M. Campbell
  • Lenny Gomez
  • Steve Roderick
  • Virginia Field
  • Jacob Zuppke
  • Michael Hughes
  • Carl Maeda
  • Ben B.
  • Mo Goulet
  • Connie Keane
  • Lindsay Kwaselow
  • Meaghan Walker
  • Mike Albo

Kim Essenmacher's ADM Discussions

Google's Keywords Tool

Started this ADM discussion. Last reply by Arlene Peña Feb 15, 2014. 1 Reply

It is now called the Keywords Planner. You now need an Adwords account to utilize it. Which other free tools do you recommend?

Dealership Website SEO

Started this ADM discussion. Last reply by Jon Hedges Mar 5, 2015. 10 Replies

Which five pages would you say are the most important when it comes to optimizing a dealership's website? I feel they would be their home, new cars, used cars, service as well as contact us pages. I…Continue

Is the Dealership Sales Call Center Obsolete? New theory: All Must be E-savvy by David Barkholz

Started this ADM discussion. Last reply by Justin DiPietro Jun 17, 2013. 1 Reply

What are your thoughts on this? I don't believe the BDC is obsolete. However, I do believe there needs to be a good combination of both!As Internet leads, mobile phone calls and texts swamp…Continue

5 Tips for Optimizing Product Listing Ads by Michael Garrity

Started Mar 26, 2013 0 Replies

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways…Continue

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Kim Essenmacher's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Digital Marketing Consultant
Novi, Michigan
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Marketing Services Provider
Your Business Phone Number (country code - number)
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 13-Ford, 20-Jeep, 25-Lincoln
ADM is a Professional Network, describe: "Why should anyone do business with you?"
My focus is to help dealerships transform their digital marketing strategy into a pertinent campaign that will improve their overall presence in the online community. My concentration is on enhancing website functionality, SEO, online reputation management, social media marketing and customer relationship management (CRM) in efforts to increase overall sales volume and profitability. As a digital marketing and advertising expert in the automotive realm, my goal is to substantially expand a dealer’s online presence and social media engagement. In an ever changing and dynamic industry, I advocate the importance of sustaining one’s knowledge base regarding products and services currently available and how to implement them to further brand a dealership online and take their business to the next level.
"What will YOU contribute to the ADM Community?"
I am passionate about digital marketing. I can provide tips, resources, and networking.
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Facebook Profile/Page
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use, Clickmotive, Ford DealerConnection
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Comment Wall (4 comments)

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Join Automotive Digital Marketing

At 8:14am on January 22, 2013,
Rhonda M. Campbell

Thanks for introducing me to this Kim.  A bit confused right now, but I'll get the hang of it i'm sure.

At 8:26am on December 27, 2012,
Lenny Gomez

Thanks for the connection - Feel free to direct message me if you'd like more info on our firm. 

At 11:30am on November 13, 2012,
Steve Roderick

Thank you! I look forward to contributing to the group.

At 2:20pm on September 11, 2012, Jody DeVere said…

Thanks for the friend request!


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