Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Kim Essenmacher
  • Female
  • Novi, MI
  • United States
  • Digital Marketing Consultant
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  • ADM Blog Posts
  • ADM Discussions (88)
  • ADM Events
  • Groups (3)
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Kim Essenmacher's ADM Friends

  • Friendemic
  • Brian Rzentkowski
  • Darrell Jackson
  • Rhonda M. Campbell
  • Lenny Gomez
  • Steve Roderick
  • Virginia Field
  • Jacob Zuppke
  • Michael Hughes
  • Carl Maeda
  • Ben B.
  • Mo Goulet
  • Connie Keane
  • Lindsay Kwaselow
  • Meaghan Walker

Kim Essenmacher's ADM Discussions

Google's Keywords Tool

Started this ADM discussion. Last reply by Arlene Peña Feb 15. 1 Reply

It is now called the Keywords Planner. You now need an Adwords account to utilize it. Which other free tools do you recommend?

Dealership Website SEO

Started this ADM discussion. Last reply by kanchan singh yesterday. 5 Replies

Which five pages would you say are the most important when it comes to optimizing a dealership's website? I feel they would be their home, new cars, used cars, service as well as contact us pages. I…Continue

Is the Dealership Sales Call Center Obsolete? New theory: All Must be E-savvy by David Barkholz

Started this ADM discussion. Last reply by Justin DiPietro Jun 17, 2013. 1 Reply

What are your thoughts on this? I don't believe the BDC is obsolete. However, I do believe there needs to be a good combination of both!As Internet leads, mobile phone calls and texts swamp…Continue

5 Tips for Optimizing Product Listing Ads by Michael Garrity

Started Mar 26, 2013 0 Replies

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways…Continue

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Kim Essenmacher's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

kanchan singh replied to Kim Essenmacher's discussion Dealership Website SEO
"Home, Used Cars, New Cars, Blog Pages and if there is any page on social networking site.[url=http://www.contenthoop.com/preventative-vehicle-maintenance/8315/] PREVENTATIVE VEHICLE MAINTENANCE [/url]"
yesterday
David Lytle replied to Kim Essenmacher's discussion Dealership Website SEO
"#1 Home Page: Ensure you are geo-tagging every area that you want to market too. #2 New Car Inventory: Same here as well as hitting every make and model with the previous year and now #3 Used Car Inventory: Ensure that you are hitting all the…"
yesterday
David Lytle replied to Kim Essenmacher's discussion Dealership Website SEO
"#1 Home Page: Ensure you are geo-tagging every area that you want to market too. #2 New Car Inventory: Same here as well as hitting every make and model with the previous year and now #3 Used Car Inventory: Ensure that you are hitting all the…"
yesterday
Alexander Lau replied to Kim Essenmacher's discussion Dealership Website SEO
"Your Service and Parts page(s) should act as a min-home page such as http://www.cochran.com/service-departments, which I helped develop, but I think they are ruining it now."
Oct 28
Alexander Lau replied to Kim Essenmacher's discussion Dealership Website SEO
" Home Used Cars Service and Parts (Fixed Ops) New Cars Blog Pages "
Oct 28
Carl Maeda and Kim Essenmacher are now friends
May 22
Arlene Peña replied to Kim Essenmacher's discussion Google's Keywords Tool
"SEMrush, I've always dug but hate the limitations and Kgen I keep as well. I love it's easy UI. It's really important to keep a couple of tools in your shed and not only rely on Google's Keyword Planner. Best of luck! :)"
Feb 15
Kim Essenmacher posted discussions
Feb 15
Justin DiPietro replied to Kim Essenmacher's discussion Is the Dealership Sales Call Center Obsolete? New theory: All Must be E-savvy by David Barkholz
"In speaking to hundreds of dealers I believe it really depends on the dealership type & the brand. For high-line I think any kind of call center is two low-touch. This is a relationship business."
Jun 17, 2013
Kim Essenmacher posted a discussion

Is the Dealership Sales Call Center Obsolete? New theory: All Must be E-savvy by David Barkholz

What are your thoughts on this? I don't believe the BDC is obsolete. However, I do believe there needs to be a good combination of both!As Internet leads, mobile phone calls and texts swamp dealerships, business development centers are starting to look counterproductive to some dealers. Read more here.See More
May 28, 2013
Kim Essenmacher posted a discussion

5 Tips for Optimizing Product Listing Ads by Michael Garrity

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of their PLAs.Read more at:…See More
Mar 26, 2013
Kim Essenmacher updated their profile
Mar 26, 2013
Kim Essenmacher was featured
Feb 26, 2013
Kim Essenmacher joined Ralph Paglia's group
Thumbnail

Internet Sales 20 Group

What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss…See More
Feb 20, 2013
Kim Essenmacher posted a discussion

Google Updates Local Listing Guidelines by Michael Garrity

Google has updated its local business listing guidelines to include support for individual departments within hospitals, universities, local governments and, of course, businesses; that is, as long as each department has a unique phone number and “forward-facing presence.” This means that, for instance, a large clothing store’s Men’s Department can now be listed on Google separately from the rest of the store.…See More
Feb 19, 2013
Brian Rzentkowski left a comment for Kim Essenmacher
"Thanks for the invite to ADM, Kim. Looks to be a fantastic community!"
Feb 13, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Digital Marketing Consultant
Location
Novi, Michigan
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Marketing Services Provider
REQUIRED: Your Business Phone Number
248-505-0586
YOUR Email address for business contacts
kimessenmacher@gmail.com
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 13-Ford, 20-Jeep, 25-Lincoln
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
My focus is to help dealerships transform their digital marketing strategy into a pertinent campaign that will improve their overall presence in the online community. My concentration is on enhancing website functionality, SEO, online reputation management, social media marketing and customer relationship management (CRM) in efforts to increase overall sales volume and profitability. As a digital marketing and advertising expert in the automotive realm, my goal is to substantially expand a dealer’s online presence and social media engagement. In an ever changing and dynamic industry, I advocate the importance of sustaining one’s knowledge base regarding products and services currently available and how to implement them to further brand a dealership online and take their business to the next level.
What will YOU contribute to the ADM Community?
I am passionate about digital marketing. I can provide tips, resources, and networking.
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.mashable.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/yourwebsolutionsexpert
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, Clickmotive, Ford DealerConnection
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Comment Wall (5 comments)

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At 1:11pm on February 13, 2013, Brian Rzentkowski said…

Thanks for the invite to ADM, Kim. Looks to be a fantastic community!

At 8:14am on January 22, 2013, Rhonda M. Campbell said…

Thanks for introducing me to this Kim.  A bit confused right now, but I'll get the hang of it i'm sure.

At 8:26am on December 27, 2012, Lenny Gomez said…

Thanks for the connection - Feel free to direct message me if you'd like more info on our firm. 

At 11:30am on November 13, 2012, Steve Roderick said…

Thank you! I look forward to contributing to the group.

At 2:20pm on September 11, 2012, Jody DeVere said…

Thanks for the friend request!

 
 
 

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2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

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