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Kevin Root
  • Male
  • Bainbridge Island, WA
  • United States
  • Root & Associates
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  • Ralph Paglia

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Kevin Root's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Kevin Root's blog post was featured

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce by 2020.1. Fastest…See More
Jul 28
Kevin Root posted a blog post

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce by 2020.1. Fastest…See More
Jul 27
Kevin Root's blog post was featured

86% of Consumers Want This When Buying a Car

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.We all know buying a car is a complex process. Buyers don’t always know what…See More
Jul 5
Kevin Root posted blog posts
Jun 29
Kevin Root's blog post was featured

The Most Frustrating Step in Car Buying – It’s Not What You Think. New Research Measures Emotions During Purchase

Eight steps of the sale evaluated with the emotions most frequently used to describe each step. Used with Permission of Cox Automotive ©2016The complexities of automotive retailing are well-known. Starting with merchandizing all the way to delivery, getting a car into the hands of a customer and watching them drive off the lot happy and satisfied is a tremendous amount…See More
Jun 9
Kevin Root posted a blog post

The Most Frustrating Step in Car Buying – It’s Not What You Think. New Research Measures Emotions During Purchase

Eight steps of the sale evaluated with the emotions most frequently used to describe each step. Used with Permission of Cox Automotive ©2016The complexities of automotive retailing are well-known. Starting with merchandizing all the way to delivery, getting a car into the hands of a customer and watching them drive off the lot happy and satisfied is a tremendous amount…See More
Jun 7
Ralph Paglia left a comment for Kevin Root
"Kevin, Welcome to the ADM Professional Community! We are excited to see what you share with our community, especially with the extensive background and history of success you have had."
Jun 5
Kevin Root is now a member of Automotive Digital Marketing ProCom
Jun 5

Comment Wall (1 comment)

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At 3:33pm on June 5, 2017, Ralph Paglia said…

Kevin,

Welcome to the ADM Professional Community! We are excited to see what you share with our community, especially with the extensive background and history of success you have had.

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Root & Associates
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional
REQUIRED: Your Business Phone Number
206-579-0194
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://root.associates
YOUR Email address for business contacts
kr@root.associates
Your Mobile Phone Number, Direct Business Line or Alternate Number
2065790194
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Research and management advisory services for the automotive industry.
"What will YOU contribute to the ADM Community?"
Recent research of interest to auto dealers.
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://root.associates/business-blog/
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/research4auto/?ref=aymt_homepage_panel

Kevin Root's ADM Blog

5 Auto Industry Impacts of Millennials

Posted on July 27, 2017 at 12:41pm 0 Comments

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).

Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…

Continue

86% of Consumers Want This When Buying a Car

Posted on June 29, 2017 at 9:00am 0 Comments

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.

We all know buying a car is a…

Continue

The Most Frustrating Step in Car Buying – It’s Not What You Think. New Research Measures Emotions During Purchase

Posted on June 7, 2017 at 9:30am 0 Comments

Eight steps of the sale evaluated with the emotions most frequently used to describe each step.

Used with Permission of Cox Automotive ©2016

The complexities of automotive retailing are well-known. Starting with merchandizing all the way to delivery, getting a car…

Continue
 
 
 

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