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A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).
Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…Continue
Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.
We all know buying a car is a…Continue
Eight steps of the sale evaluated with the emotions most frequently used to describe each step.
Used with Permission of Cox Automotive ©2016
The complexities of automotive retailing are well-known. Starting with merchandizing all the way to delivery, getting a car…Continue