Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
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Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car…Continue
Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business.
Here is a…Continue
Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…Continue
Without relying on the sales reps – or anything else!
It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no…Continue