Automotive Digital Marketing

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Kevin L Berger
  • Male
  • Johnstown, NY
  • United States
  • Eagle Chevrolet
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Eagle Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Consultant
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have spent the last 15 years in the automotive industry. I have carried many positions in those years including,sales consultant,Business Manager,Used car Manager,Sales Manager, Whole saler and Owner. My latest challenge has been creating a highly effective BDC. I love people and I enjoy a good challenge. Most people enjoy doing business with me because every thing I do has a purpose, I always treat people with respect and I truly appreciate others time and effort.
"What will YOU contribute to the ADM Community?"
Before I entered the Auto industry I managed a Mortgage company. The majority of our customers would make their largest decision of there lives. Purchasing a home and refinancing a loan is the largest decision a person will make. We would do 95% of our business over the phone so it was extremely important to developed excellent phone skills.
A person second largest decision is the car or truck that the plan to own. With some training and trial and error I have implemented a BDC that handles all inbound sales call,internet leads and calls on all unsold traffic (UST). We are pacing to make appointment 65% for phone ups. Internet we are making appointments 55% of the time with in the First 15 mins of the lead coming in and have a 120 day lead process in place. UST we get 50% back in the door. Of the appointments made over 50% show and we average 50% to 53 % of the dealerships business and its growing. The power of the phone is amazing we don't list are prices on line or do we quote over the phone.
CAR DEALER or OEM Website you recommend (ie;
YOUR Facebook Profile/Page
Reynolds Web Solutions
INTERNET LEAD Suppliers You are using now, or in the past
AutoUSA, NewLeadsPlus
Used Car Inventory Management Solutions You Have Used

Kevin L Berger's ADM Blog

I have a question regarding BDC Manager Pay plans

Posted on October 31, 2012 at 6:13am 0 Comments

I wanted to get some ideas from fellow BDC Managers as to what is a fair pay plan that rewords mangers for bringing in more customers and ultimately more sales. The dealership has 1 manager with 4 BDR. The team handles all inbound sales calls, internet leads, Unsold traffic and campaign calls .The manager does all aspects of running and developing BDC.

Thank you,

Kevin Berger

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