Automotive Digital Marketing

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Kevin Bookbinder
  • Burlingame, CA
  • United States
  • CarWoo!
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  • Chris Justice
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  • Ralph Paglia

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Kevin Bookbinder's ADM Discussions

The Birth of Confrontation, the Parent of Distrust

Started this ADM discussion. Last reply by Stan Sher Jul 3, 2011. 4 Replies

Customer: “No I’m not interested in buying today, I just want your best price”Seller: “_____________________________________________________” fill in the blank Every dealership has this problem; how…Continue

Poll: Four C's for No Closing New Car Customers!

Started Jun 20, 2011 0 Replies

On the floor; the deal goes south and gets the N/C because: please rank based on frequency of occurrence; Credit  (-Bad Credit  / No Credit / all credit issues)Car  (Car not available)Customer…Continue

Reputation Management vs Risk Management

Started this ADM discussion. Last reply by Thomas A. Kelly Jun 7, 2011. 1 Reply

If risk management is the process of mitigating potential hazards to your ability to conduct business then reputation management must mean to enable potential boons to your business. Right? Is…Continue

Tags: based, reputation, management, Risk, reputations

What is the value of the Comparative Sales Method to the automotive industry?

Started this ADM discussion. Last reply by Charles Kim May 19, 2011. 0 Replies

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive…Continue

Tags: sales, internet, car, Vehicle, New

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
(925) 575-0948
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
1-Acura, 2-Aston Martin, 3-Audi, 4-BMW, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 24-Lexus, 25-Lincoln, 27-Maserati, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 33-Nissan, 35-Porsche, 38-Scion, 39-Smart, 40-Subaru, 43-Toyota, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
CarWoo! provides dealers an Interactive and complete platform to sell cars to internet based customers.
"What will YOU contribute to the ADM Community?"
I (we) are extremely passionate about the future of the car business. The success of our dealers and the satisfaction of our consumers
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, The Cobalt Group, Izmocars
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, Reply,, Jumpstart, Auto Lead Exchange, AutoNetUSA, NewLeadsPlus,, CUDL Autosmart
ADP, Reynolds ERA
Used Car Inventory Management Solutions You Have Used
HomeNet, vAuto

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