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The good ol’ conversion on dealer websites has gotten complicated over the years. Traffic is up. Leads are down. What’s happening? Should we believe the gurus who say that today’s consumers are simply less likely to contact dealers before coming in? Perhaps, but there has to be more to it than that.
One possible explanation is that dealer websites aren’t giving visitors a reason to fill out forms. Buying is, of course, a cycle, and there’s a good chance that some time in the past your…Continue