"Hey Ken, I just wanted to say that you and Dave really inspired me to really "fix up" the website. I went from being handed the keys to the website to finding more and more ways to customize the site for "Jim Keras Subaru." Rest…"
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Ken has held positions in every department in the dealership including Fixed Ops, General Sales Manager, General Manager, and Dealer Principal. During his tenure with Reynolds and Reynolds as a Professional Training and Consulting Representative, he was recognized for leadership in Internet marketing and business development for automotive manufacturers. His overall career focus has been on automotive dealership management, eCommerce, and digital marketing development.. “Ken is one of those people that need to be cloned, as our industry could use a few hundred more people with his passion and drive to improve the auto retailing process."
What will YOU contribute to the ADM Community?
For the last 10 years I have worked at developing and delivering focused training curriculum and management initiatives for OEMs, Suppliers, franchised and independent automotive retailers. Services are usually conveyed via seminars, workshops and in many cases hands-on in-store training directly with the dealership team members. My over 30 years of experience in the industry including holding executive and ownership positions in dealerships has provided me with an in depth knowledge of the retail automotive landscape. This brings a real world perspective to all of my training and consulting services.
The Seminar format makes the broadest impact in a casual learning environment, highlighting many of the changing sales techniques and processes with special emphasis on eCommerce initiatives.
Most of my consulting career consisted of in store consulting and training that focused on building relationships and in identifying the dealers pain points regarding Internet Sales Process, Business Development and eCommerce. I find dealers often need help with website analysis, lead generation, best practices, personnel, pay plans, tools, and templates, scripts, processes and ROI.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Hey Ken, I just wanted to say that you and Dave really inspired me to really "fix up" the website. I went from being handed the keys to the website to finding more and more ways to customize the site for "Jim Keras Subaru." Rest assured that I've pretty much getting us away from the cookie cutter website and it is FAR more customized now. Even our parts, service and sales phone numbers were all the same, and I went ahead and identified the direct lines in hopes of making the lives of our receptionists simpler. Once again, thanks for the inspiration.
Do you know of anyone that has used Lead Machine and that might have a lead handling process for my internet manager to follow? I'm trying to show that to get the full benefit from this package you need to set tasks/events etc....but they are finding it too labor intensive...any help would be appreciated. Thanks!@
Many thanks Ken. You're too kind. VW dealers kept that franchise alive during some extremely difficult times. I owe many a deep debt of gratitude and so does the company. I trust you've moved on to bigger and better opportunities. Thanks again.
I was just recently at the Kia Internet Event in Philly and just wanted to let you know that I have already implemented a number of changes in how I run the department. I have scrapped the Autoresponse I had and it is now closer to the 21st century.
I do have a question though, could you please advise me on who is the best people to use for setting up a click to call or live chat on our site. In addition I do not have a "Blackberry" to utilize text messages yet. Is this something I can do without for now? Please if you get the time please let me know what you think about these possibilities?
Internet Relations Manager
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