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Ken Beam
- Male
- Summit, NJ
- United States
- The Douglas Auto Group
- ADM Blog Posts (109)
- ADM Discussions (219)
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Ken Beam's ADM Discussions
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Started this ADM discussion. Last reply by Ken Beam Jan 26. 17 Replies 2 Promotions
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Started this ADM discussion. Last reply by Ralph Paglia Dec 21, 2011. 1 Reply 1 Promotion
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Ken Beam's ADM Profile page
Latest ADM Activity
Ken Beam posted a blog postNJ Infiniti - You`re invited to the Douglas Infiniti Memorial Day Weekend Event in Summit NJ
*2012 G25X AWD Sedan - LEASE FOR $249 PER MONTH FOR 39 MONTHS MSRP $37,495 - All-Wheel Drive. Automatic - 4 Door, PW, PL, PM, Power Seats, Cruise, and much more! STK #21867. VIN #JN1DV6AR7CM860786. *We have two or more available at this offer. **Prices/payments include all consumer costs except for licensing, taxes and registration. LEASE: $3,300 Down Payment, + $249 1st Month Payment + $0 Security Deposit + $700 Bank Fee = $5893.40 Due at…See More
Ken Beam commented on Ken Beam's video
NJ VW - VW Nights under the Lights with Ken Beam at Douglas Volkswagen - 2010 Passat
"Hi Ralph!.......... Yes............. I have to confess..................... I am a "Jumper"!~ lol! I`m still very agile for a 49 y/o guy!~ lol"
Ralph Paglia commented on Ken Beam's videoNJ VW - VW Nights under the Lights with Ken Beam at Douglas Volkswagen - 2010 Passat
"I want to know if Ken Beam REALLY jumps off the car or if this is an optical illusion using video trickery... Another great video from America's leading practitioner of Vehicle Presentation Videos (VPV) to sell more cars at a dealership. …"
Ken Beam posted a videoNJ VW - VW Nights under the Lights with Ken Beam at Douglas Volkswagen - 2010 Passat
Share your videos with friends, family, and the world
Ken Beam posted a videoMorristown NJ | Mini Cooper | Ken Beam shows gorgeous Convertible Mini Cooper at Douglas Infiniti
Watch Ken Beam Show-n-Tell you all about this absolutely pristine, low-mileage 2005 Mini Cooper S Convertible at Douglas Infiniti in Summit New Jersey. *This...
Ken Beam replied to Carolyn Steffen's discussion Best Camera for Automobile Walkaround Videos?"Hey James -
Just wanted to make sure that Carolyn realized that there are "Two-sides-to-every-coin"................ that`s all.
I agree..... ADM offers a wealth of resources to all dealers in order to enhance there Digital…"
Ken Beam replied to Carolyn Steffen's discussion Best Camera for Automobile Walkaround Videos?"Ok........ Sooooooooooooooo you want cut a clip but it`s rainy & windy right?????
I think you need to take a look at this to learn how I combat the elements. Watch closely and really think about how & where this is being shot;
"
Ken Beam replied to Carolyn Steffen's discussion Best Camera for Automobile Walkaround Videos?"Hi James,
Yes......... when it comes to videos, I utilize them all over the `Net~
Get ready! Here`s a simple and yet a very effective way to get your videos up on Autotrader and Cars.com...........
When you post clips to these…"
Ken Beam replied to Carolyn Steffen's discussion Best Camera for Automobile Walkaround Videos?"lol - Yes Carolyn........ you might say I`ve made a video or two...............lol
I started doing this 6 years ago........... and developed a lot of cool things i.e. sequences, settings, lighting ideas along the way~
As for a wireless…"
Ken Beam replied to Carolyn Steffen's discussion Best Camera for Automobile Walkaround Videos?"Hey Carolyn,
Welcome to ADM!~
Very cool Thread.........
We like Videos in my neck of the woods too;
Myself personally I like to use my Canon XH-A1S 3CCD HDV Camera & one of my fave editing tools is Avid Media…"
Ken Beam posted a videoNJ Land Rover | Ken Beam shows gorgeous Range Rover at Douglas Infiniti in Summit NJ | Parsippany NJ
Watch Ken Beam Show-n-Tell you all about this beautiful 2005 Land Rover Range Rover HSE at Douglas Infiniti in Summit New Jersey. *This beautiful Java Black ...
Ken Beam commented on Ken Beam's video
NJ Audi | Ken Beam shows gorgeous Audi S4 at Douglas Infiniti in Summit NJ | Maplewood NJ
"Hi Ralph!
Pretty cool car huh??? Man, this one was a blast to drive! I just uploaded it an hour ago & the guys are already firing it out at 3 or 4 their customers. This one won`t be around long!~ Hey bounce it around the ADM community too......…"
Ralph Paglia commented on Ken Beam's videoNJ Audi | Ken Beam shows gorgeous Audi S4 at Douglas Infiniti in Summit NJ | Maplewood NJ
"You gotta love the real world thunder right at the end of this video... It punctuates the clip very well!"
Ken Beam's video was featuredNJ Audi | Ken Beam shows gorgeous Audi S4 at Douglas Infiniti in Summit NJ | Maplewood NJ
Watch Ken Beam Show-n-Tell you all about this beautiful 2005 Audi S4 Quattro Sedan at Douglas Infiniti in Summit New Jersey.
*This beautiful Light Silver Metallic Audi S4 Quattro only has 68,911 miles and was a non-smokers car. CFC... Car Fax…
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- The Douglas Auto Group
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Marketing Professional - Tier 3, Consultant, Technology Professional, Media or Journalist
- REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
- http://www.DouglasautoGroup.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- kenabeam@aol.com
- REQUIRED: Your Business Phone Number for Members:
- 908-522-7300(Infiniti) or 908-277-3300(Volkswagen) *Just ask for me
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- 17-Infiniti, 46-Volkswagen, -Infiniti..., -Used Cars..., -Volkswagen..., Infiniti, Volkswagen
- This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
- I`m relatively easy to find on the `Net!
Just Google something like this;
Ken Beam NJ Cars
***Check out our Cobalt VW Site too; www.VWHotDeals.com
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- I`ve been in auto Sales for 24 years.
Starting out on the floor in the "trenches" for quite a few years, eventually I was given an opportunity to become a Used Car Mgr/Buyer & honed my craft for several years, buying & selling on-line.
Here`s a funny story; Autotrader.com invited me to sit on a panel several years ago, as 1 of 5 successful Internet individuals. We sat in front of about 80 or so dealers that weren`t signed up with AutoTrader. It was set up in a sort of "town hall" meeting with the AutoTrader Reps walking around in the audience with microphones. Soooooooooooooooo here`s the funny part, I sat in as the 4th man in the line-up out of 5 & AutoTrader wants us to tell the audience a little about ourselves. So the first guy tells the group that "I`m so & so & I own 4 dealerships" & I`m leaning over looking down the line-up thinking, "Hmmmm... an actual Dealer/Owner is here", so the next guy proceeds to tell the group that, "I`m Bill Johnson & I own 2 dealerships" & I thought, "Geez, another owner now
I`m starting to feel a little nervous about being up there!~~lol. Okay now the 3rd guy in the line-up sitting right next to me introduces himself to the audience & says, "Good afternoon I`m Rick Darson & I own 5 dealerships"! I remember feeling embarrassed right about at this point, so now it`s time to introduce myself. I look down the table at all of the dealers & there was a moment of silence as they all stared back at me......... not really knowing what to say, because I was very surprised to be sitting up there with all of these Dealers/Owners, I turned to my mic & said to Lloyd Hecht(Our then AutoTrader Rep), "Hey Lloyd, are you sure I`m suppose to be up here? `Cause I don`t own any dealerships?!"!~ With that, the entire room & everyone on the panel burst into laughter! Now the fifth panelist, sitting to my right, whom seems to be around my age at the time & has been joking & having fun with me the whole time up there introduces himself.
I figured he was a Rep like me doing the Internet gig at his store. Well he starts out by saying "Sorry Ken... I`m Jim so & so & I own 2 dealerships"!!!~~ I turned to the mic & said, "Can somebody please tell me what the heck I`m doing up here with these guys?!"~ & the room broke into another huge burst of laughter. It was a very eventful experience that day & one that I enjoy sharing.
I`ve always attempted to take things to another level & with that, I became heavily involved with our websites, developing ways to expose our dealership on the `Net via videos. The idea of the videos was completely done on my own about 6 years ago. I spent hours,days & weeks trying to figure out what it takes to get the videos up & running perfectly on the Internet & am 100% completely self-taught! I have no formal training at all(geez..... maybe I should`ve went to college~lol)
All of our videos are produced & edited in our dealership without the assistance of any 3rd party vendors. Very effective both in cost & overall sales results.
Currently responsible for updating all websites with current advertisements, which also involves creating Ads using Flash. Monitor CRM daily progress. Produce effective E-mail marketing campaigns. Intervene with Sales Reps internet Clients & develope new strategies of engaging the client via email. Responsible for all video production work, this includes shooting, developing, performing & necessary coding.
Constantly seeking new methods to enhance my "Guerilla Marketing Strategies".
*Follow us on Facebook! Become a "Fan"! We``d love to hear from you! Click this; http://www.facebook.com/pages/Douglas-Volkswagen/151527339672
- Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.VWHotDeals.com
- Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.VW.com
- Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.DouglasAutoGroup.com
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
- http://www.cars.com
- Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
- http://twitter.com/Ken Beam
- Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/kenabeam?cropsuccess#!/kenabeam
- Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
- http://www.kenbeam.net
- Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
- The Cobalt Group, Other, Not Applicable
- Check all INTERNET LEAD PROVIDERS You have direct experience with:
- Dealix, Autobytel, AutoUSA, Jumpstart, CarsDirect.com
- Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
- Reynolds ERA
- Select all Vehicle Inventory Management Solutions You Have Used:
- Not Applicable, My Crystal Ball...
Ken Beam's Photos on ADM
Ken Beam's Videos
Ken Beam's ADM Blog
Bridgewater NJ | Infiniti Memorial Day Weekend Sales Event | Douglas Infiniti in Summit NJ invites you to our Memorial Day Sales Event
Posted on May 22, 2012 at 2:12pm 0 Comments 0 Promotions
You can see our New Car Specials by clicking the picture below OR just visit;
***See you this…
Continue NJ Infiniti - You`re invited to the Douglas Infiniti Memorial Day Weekend Event in Summit NJ
Posted on May 22, 2012 at 10:57am 0 Comments 0 Promotions
Morristown NJ | Mini Cooper Convertible | Check out this low-mileage 2005 Mini Cooper at Douglas Infiniti Summit New Jersey
Posted on May 16, 2012 at 10:48am 0 Comments 0 Promotions
**Created by Ken Beam
Comment Wall (21 comments)
- At 5:57am on July 29, 2011,
Bill Gordon said… Ken, Thanks for the invite and the music. I like your website and videos, and am looking forward to picking up a few best practices from you.
Bill Gordon
- At 3:53pm on June 13, 2011,
Richelle Farley said… - After visiting your profile page...how could I not accept? :)
- At 8:05pm on March 4, 2010,
Sarah Myers said… - Can you handle the Honkey Tonk Bedonkee Donk of Nashville? You let me know when you visit and I will be the judge of that! :-)
- At 2:50pm on October 30, 2009,
Thomas Nellis said… - Always like looking at Internet savvy dealerships website. They are hard to come by here in Michigan. Enjoy yourself at the Digital Dealer Conference. My, company, DealerCentric was at the last one in Vegas, but won't be making this one. If you get a free minute, take a look at our website. I am sure you would find our technology interesting.
- At 2:31pm on October 30, 2009, Thomas Nellis said…
- Just watched your video on the 07 Tahoe. Good stuff!
- At 2:12pm on October 30, 2009, Thomas Nellis said…
- Enjoyed your "Autotrader" story. Noticed you work for the Douglas Auto Group. I sell one of the most cost effective Internet tools on the market and am sure your group would benefit from the technology. If you would be interested in talking about it, do not hesitate to call or email me.
- At 8:36am on August 18, 2009, Ken Beam said…
- Hey Bryan,
Thanks for the nice words, I really appreciate it! Hey I just started a Facebook & was hoping that you`d become a fan! Pass this along to your colleagues, friends & family too ok?? http://www.facebook.com/home.php?#/pages/Douglas-Volkswagen/151527339672?ref=ts
Thanks again,
Ken-
- At 9:54pm on August 17, 2009,
Bryan Armstrong said… - Awesome stuff lately! Thanks for sharing, especially on the Craiglist and Video stuff. Very enlightening.
- At 5:01am on June 30, 2009, Ralph Paglia said…
- Ken, I want to take a moment to thank you for all the contributions you have made within the ADM Professional Community. I am among several members who look forward to your video uploads and have grown to admire your engenuity and consistent approach to using the web to promote your business. It looks like your dealership is a great place to buy a car and I am sure people must enjoy the experience. Once again, thank you for all the contributions you make and the great ideas and strategies you share with the rest of us!
Ralph Paglia
- At 1:42pm on April 29, 2009,
Maria Espinoza said… - I agree i think that custom videos are the way to go. However, the slide show style video is a good solution for dealers who do not have the resources to create custom a walk around as you have. Also, the closed captioning, podcast, and lead sources on the side videos argent too shabby either.
As far as other video content, such as staff intros there is value to i-. you have to look at the big picture. There is a direct relationship between time spent on your site and your lead generating power. Features such as video, and virtual tours are sticky content, they keep people on your site. The longer someone is on your site your lead opportunity goes up.
I'm glad we are on the same page on "speed" though. That is something that I emphasize as well. A feature I always brag about too when it comes to the sites we build is the extensive back end controls. All the changes happen in real time-- taking cars off the site, making specials, creating custom pages etc. I'm like you - I want it done NOW! :)
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