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Ken Beam
- Male
- Summit, NJ
- United States
- The Douglas Auto Group
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Ken Beam's ADM Discussions
Here`s a cool little story for all of you ADM`ers out there in Cyber-Land! Check it out;
1 Reply
Started this ADM discussion. Last reply by Ralph Paglia 21 hours ago.
Ken Beam's ADM Pofile
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Ken,
Would this deal qualify as an "incremental" unit? Would the store have sold the car "anyways"??? Does snagging a customer from the oil fields of Armenia give online marketing any more credibility?
I laughed out loud reading your story! This i…
***Share this one with your friends, colleagues, vendors & dealers. Check it out;
Ok so a customer calls on this 2003 E320 today......... nothing out of the ordinary.......till he tells us this.....
His Son who lives in Armenia & was looking…
*Please share this Digital Ad with your co-workers, friends & family members too. Thank you.
Year: 2003
Make: Mercedes-Benz
Model: C320
Trim: C320
Body style: 4 Dr Sedan
Mileage: 65335
Engine: 6 Cyl. 3.200
Trans: Other
E…
*Please share this Digital Ad with your co-workers, friends & family members too. Thank you.
Year: 2003
Make: Mercedes-Benz
Model: C320
Trim: C320
Body style: 4 Dr Sedan
Mileage: 65335
Engine: 6 Cyl. 3.200
Trans: Other
E…
Hey Phil!
Great thread...... I couldn`t agree more....... if you`re not going Mobile, you`re gonna be left behind!
Hey Tyler!
I`d hire you kid! Tell your Father to let you start doing some of the videos pal! You`re great at it!
NJ VW- Very happy Douglas VW Customer picks up her 2010 Volkswagen Beetle Convertible! Cathy Reeves tells you where she buys her Volkswagens at & why she buys them from us!
*You know they say a picture is worth a thousand words..... well then a Vid…
I agree with Matt - I seriously doubt many clients will actually download a particular app. just for a car dealership. The mobile site offers flexibility/options & is much more compatibile with today`s various of SmartPhones.
As as Matt said, you`r…
@ Big Joe - LOL! Do we really have to take it to this level??????!!!~!~~~lol!!~~
@ Jerry- LOL!
By the way, Jerry, when are you due?
I think the two of you need to get together and make a joint video. Just watch out Ken, Joe has a tendency to get frisky with people in his videos.
@ Big Joe! LOL! Yeah like I don`t use them too much already huh???!!! LOL! Hey thanks alot Joe, glad you got a kick out of it!
Great video, Ken, but you should use your hands and arms a little more when you talk ;)
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- The Douglas Auto Group
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Marketing Professional - Tier 3, Technology Professional
- REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)
- http://www.DouglasautoGroup.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- kenabeam@aol.com
- REQUIRED: Your Business Phone Number for Members:
- 908-522-7300(Infiniti) or 908-277-3300(Volkswagen) *Just ask for me
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- -Infiniti..., -Used Cars..., -Volkswagen..., Infiniti, Volkswagen
- Describe YOUR Business Value Proposition... Why does anyone do business with you?
- I`m relatively easy to find on the `Net!
Just Google something like this;
Ken Beam NJ Cars
***Check out our Cobalt VW Site too; www.VWHotDeals.com
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- I`ve been in auto Sales for 22 years.
Starting out on the floor in the "trenches" for quite a few years, eventually I was given an opportunity to become a Used Car Mgr/Buyer & honed my craft for several years, buying & selling on-line.
Here`s a funny story; Autotrader.com invited me to sit on a panel several years ago, as 1 of 5 successful Internet individuals. We sat in front of about 80 or so dealers that weren`t signed up with AutoTrader. It was set up in a sort of "town hall" meeting with the AutoTrader Reps walking around in the audience with microphones. Soooooooooooooooo here`s the funny part, I sat in as the 4th man in the line-up out of 5 & AutoTrader wants us to tell the audience a little about ourselves. So the first guy tells the group that "I`m so & so & I own 4 dealerships" & I`m leaning over looking down the line-up thinking, "Hmmmm... an actual Dealer/Owner is here", so the next guy proceeds to tell the group that, "I`m Bill Johnson & I own 2 dealerships" & I thought, "Geez, another owner now
I`m starting to feel a little nervous about being up there!~~lol. Okay now the 3rd guy in the line-up sitting right next to me introduces himself to the audience & says, "Good afternoon I`m Rick Darson & I own 5 dealerships"! I remember feeling embarrassed right about at this point, so now it`s time to introduce myself. I look down the table at all of the dealers & there was a moment of silence as they all stared back at me......... not really knowing what to say, because I was very surprised to be sitting up there with all of these Dealers/Owners, I turned to my mic & said to Lloyd Hecht(Our then AutoTrader Rep), "Hey Lloyd, are you sure I`m suppose to be up here? `Cause I don`t own any dealerships?!"!~ With that, the entire room & everyone on the panel burst into laughter! Now the fifth panelist, sitting to my right, whom seems to be around my age at the time & has been joking & having fun with me the whole time up there introduces himself.
I figured he was a Rep like me doing the Internet gig at his store. Well he starts out by saying "Sorry Ken... I`m Jim so & so & I own 2 dealerships"!!!~~ I turned to the mic & said, "Can somebody please tell me what the heck I`m doing up here with these guys?!"~ & the room broke into another huge burst of laughter. It was a very eventful experience that day & one that I enjoy sharing.
I`ve always attempted to take things to another level & with that, I became heavily involved with our websites, developing ways to expose our dealership on the `Net via videos. The idea of the videos was completely done on my own about 3 years ago. I spent hours,days & weeks trying to figure out what it takes to get the videos up & running perfectly on the Internet & am 100% completely self-taught! I have no formal training at all(geez..... maybe I should`ve went to college~lol)
All of our videos are produced & edited in our dealership without the assistance of any 3rd party vendors. Very effective both in cost & overall sales results.
Currently responsible for updating all websites with current advertisements, which also involves creating Ads using Flash. Monitor CRM daily progress. Produce effective E-mail marketing campaigns. Intervene with Sales Reps internet Clients & develope new strategies of engaging the client via email. Responsible for all video production work, this includes shooting, developing, performing & necessary coding.
Constantly seeking new methods to enhance my "Guerilla Marketing Strategies".
*Follow us on Facebook! Become a "Fan"! We``d love to hear from you! Click this; http://www.facebook.com/pages/Douglas-Volkswagen/151527339672
- Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):
- http://www.VWHotDeals.com
- Enter URL of OEM site you recommend (example; www.FLMDigital.com):
- http://www.VW.com
- Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):
- http://www.DouglasAutoGroup.com
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):
- http://www.cars.com
- Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):
- http://twitter.com/DouglasVW
- Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):
- http://www.kbb.com
- Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):
- http://www.kenbeam.net
- Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:
- Dealix, Autobytel, AutoUSA, Jumpstart, CarsDirect.com
- Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:
- Reynolds ERA
- Select all Vehicle Inventory Management Solutions You Have Used:
- My Crystal Ball..., Not Applicable
Ken Beam's ADM Photos
Ken Beam's Videos
Ken Beam's ADM Blog
Here`s an EBlast ala Ken Beam that went out to approx. 14,000 clients last night. *How are you creating your EBlasts in order to engage & attract Clients? *Share some ideas on this thread!
*Please share this Digital Ad with your co-workers, friends & family members too. Thank you.
Posted on August 27, 2010 at 8:30am —
Here`s a little EBlast ala Ken Beam! Last weekend of our Sizzlin` Summer Sales Event!
Thought I`d share this with my fellow ADM`ers out here! *This is a little EBlast that I threw together yesterday & launched to ummmmmmmm...... well...... let`s just say to alot of clients last night! lol! (Email me personally at kenabeam@aol.com for more details.)
*So I`d like to know what you`re doing at your dealership to drum up extra activity! *Do you se… Continue
*So I`d like to know what you`re doing at your dealership to drum up extra activity! *Do you se… Continue
Posted on July 29, 2010 at 6:31am —
My latest "VW Project" - Volkswagen Certified Collision Repair Facilities
Here`s my latest "VW Project" ........... VW Certified Body Shops!
Click this to learn why you should go to a VW Certified Body Shop
… Continue Posted on July 21, 2010 at 5:21am —
Hey! Are you ready for the next Big Digital Wave? Mobile Marketing is going to be the Hot Ticket in 2010!
Ken`s at it again! -lol!
You know I rarely do I submit much on this site other than a couple of videos & maybe an idea or two.......
But! Let me ask you something??? Are you ready for the next HUGE Digital Marketing Strategy for 2010??? Trust me on this one,..... I predict the usability of this function will easily overshadow any Social Media endeavors that you may be currently employing and quite frankly, will have an enormous impact on your marketing strate
… ContinuePosted on March 2, 2010 at 9:30am —
Comment Wall (20 comments)
- At 8:05pm on March 4, 2010,
Sarah Myers said… - Can you handle the Honkey Tonk Bedonkee Donk of Nashville? You let me know when you visit and I will be the judge of that! :-)
- At 2:50pm on October 30, 2009,
Thomas Nellis said… - Always like looking at Internet savvy dealerships website. They are hard to come by here in Michigan. Enjoy yourself at the Digital Dealer Conference. My, company, DealerCentric was at the last one in Vegas, but won't be making this one. If you get a free minute, take a look at our website. I am sure you would find our technology interesting.
- At 2:31pm on October 30, 2009,
Thomas Nellis said…
- Just watched your video on the 07 Tahoe. Good stuff!
- At 2:12pm on October 30, 2009,
Thomas Nellis said…
- Enjoyed your "Autotrader" story. Noticed you work for the Douglas Auto Group. I sell one of the most cost effective Internet tools on the market and am sure your group would benefit from the technology. If you would be interested in talking about it, do not hesitate to call or email me.
- At 8:36am on August 18, 2009,
Ken Beam said…
- Hey Bryan,
Thanks for the nice words, I really appreciate it! Hey I just started a Facebook & was hoping that you`d become a fan! Pass this along to your colleagues, friends & family too ok?? http://www.facebook.com/home.php?#/pages/Douglas-Volkswagen/151527339672?ref=ts
Thanks again,
Ken-
- At 9:54pm on August 17, 2009,
Bryan Armstrong said… - Awesome stuff lately! Thanks for sharing, especially on the Craiglist and Video stuff. Very enlightening.
- At 5:01am on June 30, 2009,
Ralph Paglia said…
- Ken, I want to take a moment to thank you for all the contributions you have made within the ADM Professional Community. I am among several members who look forward to your video uploads and have grown to admire your engenuity and consistent approach to using the web to promote your business. It looks like your dealership is a great place to buy a car and I am sure people must enjoy the experience. Once again, thank you for all the contributions you make and the great ideas and strategies you share with the rest of us!
Ralph Paglia
- At 1:42pm on April 29, 2009,
Maria Espinoza said… - I agree i think that custom videos are the way to go. However, the slide show style video is a good solution for dealers who do not have the resources to create custom a walk around as you have. Also, the closed captioning, podcast, and lead sources on the side videos argent too shabby either.
As far as other video content, such as staff intros there is value to i-. you have to look at the big picture. There is a direct relationship between time spent on your site and your lead generating power. Features such as video, and virtual tours are sticky content, they keep people on your site. The longer someone is on your site your lead opportunity goes up.
I'm glad we are on the same page on "speed" though. That is something that I emphasize as well. A feature I always brag about too when it comes to the sites we build is the extensive back end controls. All the changes happen in real time-- taking cars off the site, making specials, creating custom pages etc. I'm like you - I want it done NOW! :)
- At 11:40am on April 29, 2009,
Maria Espinoza said…
- LOVE the new video! I want to see the video listings on your inventory pages though-- that would really increase your time on site. As you know video is HUGE! Something that we ( Dealer-e Process) do is integrate video right into a website so you can have a video on each and every car in you inventory, you can also do video staff pages (which you would be a pro at) and video customer testimonials. I will send you some great info about the importance of having all of this video content within a lead generating site.
- At 2:44pm on April 27, 2009,
Maria Espinoza said…
- Hi Ken! Thanks for the add!!!
You have some GREAT videos! - But, how about getting into the VESO game?
give me call or send me a message when you have time to talk.
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Phone Skills that Sell
September 10, 2010 from 12pm to 1pm – WebEx
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