Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
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Ken Beam
- Male
- Summit, NJ
- United States
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Ken Beam's Groups
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Social Marketing Reput...
108 members
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DealerRefresh Particip...
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DrivingSales.com Membe...
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Cash For Clunkers Auto...
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Video Media for the Web
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Ken Beam's ADM Discussions
Halloween EBlast ala Ken Beam - See ya in Nashville!
2 Replies
Started this ADM discussion. Last reply by Ken Beam Oct 30.
Ken Beam's ADM Page
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Latest ADM Activity
New Jersey`s VW Sign Then Drive Event is underway right now! It`s literally our "Signature Event"! Just Sign Then Drive your New V-Dub home TODAY!
Hey Phil!
Thanks for the note, I appreciate it. I`ll be there Sunday night with my colleague Russ Arons our Internet Mgr.
See ya Sunday -
Thanks again,
Ken-
Hey Ken,
I get in on Sunday morning because my wife HAD to be home to offer the treats vs. the tricks BUT I will be in Nashville so let's hook up!
I strongly advise that you and yours should meet me and mine at our Post Party co-hosted by FirstL...
Ok...
Here`s another effective Digital Marketing Tip from Ken;
Here`s an EBlast that I created last night,..... now I also post it just about anywhere & everywhere! - lol
Here it`s posted on Craigs List; http://cnj.craigslist.org/ctd/1444238578...
lol- Hey boys,
Let me give you a little advice- lol
Try proof reading before you hit send! - lol
I`m still trying to "decode" some of your lingo!~~~
See ya in Nashville!
K-
Ok.... Here`s another one of Ken`s Digital Marketing Tips with the use of video.
So here`s the deal, this clip is strategically placed on every New Car Search Page when looking for a 2009 or 2010 Jetta. The idea here obviously is to give the custo...
Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- The Douglas Auto Group
- Enter the City/Town, State/Province of Your Home or Business:
- 430 Morris Ave. Summit New Jersey 07901
- Automotive Industry Business Segment or Affiliation:
- Dealership Marketing Professional - Tier 3
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Buick, GMC, Infiniti, Pontiac, Volkswagen
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- kenabeam@aol.com
- Your Business Phone Number:
- 908-328-7022
- Your Mobile Phone Number:
- 908-328-7022
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://www.DouglasautoGroup.com
- Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
- I`m relatively easy to find on the `Net!
Just Google something like this;
Ken Beam NJ Cars
- Tell the ADM Community about your background, where you are from, or who you are:
- I`ve been in auto Sales for 21 years.
Starting out on the floor in the "trenches" for quite a few years, eventually I was given an opportunity to become a Used Car Mgr/Buyer & honed my craft for several years, buying & selling on-line.
Here`s a funny story; Autotrader.com invited me to sit on a panel several years ago, as 1 of 5 successful Internet individuals. We sat in front of about 80 or so dealers that weren`t signed up with AutoTrader. It was set up in a sort of "town hall" meeting with the AutoTrader Reps walking around in the audience with microphones. Soooooooooooooooo here`s the funny part, I sat in as the 4th man in the line-up out of 5 & AutoTrader wants us to tell the audience a little about ourselves. So the first guy tells the group that "I`m so & so & I own 4 dealerships" & I`m leaning over looking down the line-up thinking, "Hmmmm... an actual Dealer/Owner is here", so the next guy proceeds to tell the group that, "I`m Bill Johnson & I own 2 dealerships" & I thought, "Geez, another owner now
I`m starting to feel a little nervous about being up there!~~lol. Okay now the 3rd guy in the line-up sitting right next to me introduces himself to the audience & says, "Good afternoon I`m Rick Darson & I own 5 dealerships"! I remember feeling embarrassed right about at this point, so now it`s time to introduce myself. I look down the table at all of the dealers & there was a moment of silence as they all stared back at me......... not really knowing what to say, because I was very surprised to be sitting up there with all of these Dealers/Owners, I turned to my mic & said to Lloyd Hecht(Our then AutoTrader Rep), "Hey Lloyd, are you sure I`m suppose to be up here? `Cause I don`t own any dealerships?!"!~ With that, the entire room & everyone on the panel burst into laughter! Now the fifth panelist, sitting to my right, whom seems to be around my age at the time & has been joking & having fun with me the whole time up there introduces himself.
I figured he was a Rep like me doing the Internet gig at his store. Well he starts out by saying "Sorry Ken... I`m Jim so & so & I own 2 dealerships"!!!~~ I turned to the mic & said, "Can somebody please tell me what the heck I`m doing up here with these guys?!"~ & the room broke into another huge burst of laughter. It was a very eventful experience that day & one that I enjoy sharing.
I`ve always attempted to take things to another level & with that, I became heavily involved with our websites, developing ways to expose our dealership on the `Net via videos. The idea of the videos was completely done on my own about 3 years ago. I spent hours,days & weeks trying to figure out what it takes to get the videos up & running perfectly on the Internet & am 100% completely self-taught! I have no formal training at all(geez..... maybe I should`ve went to college~lol)
All of our videos are produced & edited in our dealership without the assistance of any 3rd party vendors. Very effective both in cost & overall sales results.
Currently responsible for updating all websites with current advertisements, which also involves creating Ads using Flash. Monitor CRM daily progress. Produce effective E-mail marketing campaigns. Intervene with Sales Reps internet Clients & develope new strategies of engaging the client via email. Responsible for all video production work, this includes shooting, developing, performing & necessary coding.
Constantly seeking new methods to enhance my "Guerilla Marketing Strategies".
*Follow us on Facebook! Become a "Fan"! We``d love to hear from you! Click this; http://www.facebook.com/pages/Douglas-Volkswagen/151527339672
- Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
- http://www.VWHotDeals.com
- Enter URL of Your #2 Favorite Dealer Website (example = http://www.CourtesyChev.com) to display a live link:
- http://www.DouglasAutoGroup.com
- Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
- http://www.VW.com
- Enter URL of Your Favorite Classified or Inventory Listing site (example = http://www.Cars.com) to Display a Live Link:
- http://www.cars.com
- Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
- http://www.kbb.com
- Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
- http://www.youtube.com
- Select the Dealership Website providers you currently use, or have used in the past:
- The Cobalt Group
- Select the Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix, Autobytel, AutoUSA, Jumpstart, CarsDirect.com
- Select the Dealer Management System (DMS) You Currently Use:
- Reynolds ERA
- Select the Inventory Management or Optimization Solution You Use:
- Not Applicable
Ken Beam's ADM Photos
Ken Beam's Videos
Comment Wall (21 comments)
You need to be a member of Automotive Digital Marketing Professional Community (ADM) to add comments!
- At 2:50pm on October 30, 2009,
Thomas Nellis said…
- Always like looking at Internet savvy dealerships website. They are hard to come by here in Michigan. Enjoy yourself at the Digital Dealer Conference. My, company, DealerCentric was at the last one in Vegas, but won't be making this one. If you get a free minute, take a look at our website. I am sure you would find our technology interesting.
- At 2:31pm on October 30, 2009,
Thomas Nellis said…
- Just watched your video on the 07 Tahoe. Good stuff!
- At 2:12pm on October 30, 2009,
Thomas Nellis said…
- Enjoyed your "Autotrader" story. Noticed you work for the Douglas Auto Group. I sell one of the most cost effective Internet tools on the market and am sure your group would benefit from the technology. If you would be interested in talking about it, do not hesitate to call or email me.
- At 8:36am on August 18, 2009,
Ken Beam said…
- Hey Bryan,
Thanks for the nice words, I really appreciate it! Hey I just started a Facebook & was hoping that you`d become a fan! Pass this along to your colleagues, friends & family too ok?? http://www.facebook.com/home.php?#/pages/Douglas-Volkswagen/151527339672?ref=ts
Thanks again,
Ken-
- At 9:54pm on August 17, 2009,
Bryan Armstrong said… - Awesome stuff lately! Thanks for sharing, especially on the Craiglist and Video stuff. Very enlightening.
- At 5:01am on June 30, 2009,
Ralph Paglia said… - Ken, I want to take a moment to thank you for all the contributions you have made within the ADM Professional Community. I am among several members who look forward to your video uploads and have grown to admire your engenuity and consistent approach to using the web to promote your business. It looks like your dealership is a great place to buy a car and I am sure people must enjoy the experience. Once again, thank you for all the contributions you make and the great ideas and strategies you share with the rest of us!
Ralph Paglia
- At 1:42pm on April 29, 2009,
Maria Espinoza said… - I agree i think that custom videos are the way to go. However, the slide show style video is a good solution for dealers who do not have the resources to create custom a walk around as you have. Also, the closed captioning, podcast, and lead sources on the side videos argent too shabby either.
As far as other video content, such as staff intros there is value to i-. you have to look at the big picture. There is a direct relationship between time spent on your site and your lead generating power. Features such as video, and virtual tours are sticky content, they keep people on your site. The longer someone is on your site your lead opportunity goes up.
I'm glad we are on the same page on "speed" though. That is something that I emphasize as well. A feature I always brag about too when it comes to the sites we build is the extensive back end controls. All the changes happen in real time-- taking cars off the site, making specials, creating custom pages etc. I'm like you - I want it done NOW! :)
- At 11:54am on April 29, 2009,
Maria Espinoza said…
- Just sent 3 articles to your aol
- At 11:40am on April 29, 2009,
Maria Espinoza said…
- LOVE the new video! I want to see the video listings on your inventory pages though-- that would really increase your time on site. As you know video is HUGE! Something that we ( Dealer-e Process) do is integrate video right into a website so you can have a video on each and every car in you inventory, you can also do video staff pages (which you would be a pro at) and video customer testimonials. I will send you some great info about the importance of having all of this video content within a lead generating site.
- At 8:22am on April 28, 2009,
Maria Espinoza said…
- What is VSEO, ?
VSEO (Video Search Engine Optimization) is the process of ensuring that your video has a chance to show up in a search result for a particular phrase as close to the first (natural or organic)position as possible.
Increased broadband coverage and available content on the Internet has caused major interest in Video SEO. The explosive growth of user-generated sites such as YouTube and MySpace Video combined with the steady growth of traditional media sites like CNN have redirected consumer’s attention toward search of video content.
-- I have some really awesome info on VSEO if you want I can email it to you!
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