Automotive Digital Marketing ProCom

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Keith Sponburgh
  • Male
  • Downers Grove, IL
  • United States
  • Packey Webb Ford
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Keith Sponburgh's ADM Friends

  • Tarry Shebesta
  • James A. Ziegler

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Keith Sponburgh's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Keith Sponburgh updated their profile
Mar 17
Keith Sponburgh commented on J.D. Rucker's blog post Website Chat Should Shoot for Quality First, Quantity Second
"I've had the opportunity to work with a few chat service using both managed chat and the DIY versions before settling on a mix of the two.  I have 7 employees in my BDC department and we get over 10,000 "unique" visitors per…"
Mar 13
Keith Sponburgh commented on Ralph Paglia's blog post Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media
"Well, now that I have completely derailed Ralph's orginal topic... :) (good top ten list below BTW)   Tarry, it's funny, maybe even ironic that you responded to my free trial comment since yours is a product that I am very…"
Nov 19, 2012
Keith Sponburgh commented on Ralph Paglia's blog post Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media
"Ralph, so much digital snake oil out there that will cure cancer, crush your competition and get the prom queen to go out with you.  I take about 3-4 calls every day from vendors trying to sell us some sort of digital advertising…"
Nov 19, 2012
Keith Sponburgh commented on Ken Beam's blog post The topic: Craigs List Ads - Why would you pay a vendor to make your ads?? Stop being lazy!
"Ken, people use posting services because they really can make the phone ring.  It's not always good phone or web traffic but it's traffic and traffic makes you busy and when you're busy you feel like you're accomplishing…"
Aug 28, 2012
Keith Sponburgh commented on Josh Vajda's blog post How Do You Measure Internet Lead ROI?
"ROI as described here is a dangerous measurement.  Partly because some expenses are virtually impossible to link with sales (remarketing, reputation management, etc) but that doesn't mean they don't have an impact.  There is also…"
Aug 24, 2012
Keith Sponburgh commented on Joshua Michael Friedman's blog post When is it okay to pay for online reviews?
"Reviews are "marketing" when they're fake, "free advertising" (good and bad) when they're not.   My understanding, manipulation and solicitation of those reviews is very much a marketing strategy.  For…"
Apr 20, 2012
Keith Sponburgh commented on Joshua Michael Friedman's blog post When is it okay to pay for online reviews?
"Joshua, I have a very short and sweet email template for the salesperson or BDC rep (if they were involved enough with the customer) to send out to their customers.  The basic message is little more than a "thank you" and asking them…"
Apr 15, 2012
Keith Sponburgh and James A. Ziegler are now friends
Jan 25, 2012
Keith Sponburgh commented on Ralph Paglia's video
Thumbnail

TrueCar - Banned YouTube Video

"As long as there are dealerships in Chicago you'll never kill TrueCar, even if every single dealership here agrees that it's a bad service and they aggree to stop using them you'll have just enough greedy ones that will see that as an…"
Dec 5, 2011
Keith Sponburgh is now a member of Automotive Digital Marketing ProCom
Sep 22, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Packey Webb Ford
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager
REQUIRED: Your Business Phone Number
6305984671
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.packeywebbford.com
YOUR Email address for business contacts
keith@packeywebbford.com
Select All franchises/brands you are associated with
13-Ford
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I am an experienced Internet/BDC manager with a strong background in IT services prior to getting involved in the Automotive Industry. In addition to being extremely knowledgeable with current technology I have several years of sales and customer service experience. This background coupled with my project management experience and orginizational skills gives me a firm grasp of sales processes and maintaining a high level of efficiency in Internet/BDC environments.
What will YOU contribute to the ADM Community?
I have a passion for two things- technology and working with people. I'm "that guy" that seems to know everything about computers but I'm not "some geek" that is shy and affraid to talk to people, or somebody you'd be affraid to let talk to people.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.PackeyWebbFord.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/?sfrm=1#!/keith.sponburgh
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Automark, Reynolds Web Solutions, Dealer.com, Clickmotive, Wordpress, Other
INTERNET LEAD Suppliers You Have Experience Using
eLeads, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds Power (UCS)
Used Car Inventory Management Solutions You Use
HomeNet, vAuto, The Magic 8 Ball, Whatever the Used Car Manager thinks he can steal the trade-in for, OTHER

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